A data profile of the people who buy, follow and care about SUVs in Spain — modelled from more than twelve digital signal sources. SUVs has an estimated audience of 9,292,064 people in Spain.
The average SUVs fan in Spain is 46.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Coches.net, Loterías y Apuestas del Estado, Škoda Auto, with strongest over-indexing on Coches.net (1.98× the country average).
Demographically, the SUVs audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical SUVs fan in Spain is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Coches.net.
The key figures that characterise the SUVs profile in Spain.
33.2% are female, 66.8% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 46.5 |
| Estimated audience size | 9,292,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide SUVs audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
Where the SUVs audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~400K | 1.27× | |
| 02 | Community of Madrid | ~2M | 1.14× | |
| 03 | Galicia | ~500K | 1.12× | |
| 04 | Comunidad Valenciana | ~1M | 1.11× | |
| 05 | Canary Islands | ~500K | 1.11× | |
| 06 | Aragon | ~300K | 1.10× | |
| 07 | Andalusia | ~2M | 1.07× | |
| 08 | Catalonia | ~1.5M | 1.04× | |
| 09 | Balearic Islands | ~300K | 1.00× | |
| 10 | Basque Autonomous Country | ~300K | 0.97× | |
| 11 | Castile and León | ~400K | 0.95× | |
| 12 | Castilla-La Mancha | ~400K | 0.95× | |
| 13 | Principality of Asturias | ~200K | 0.92× | |
| 14 | Extremadura | ~200K | 0.90× | |
| 15 | La Rioja | ~50K | 0.90× | |
| 16 | Cantabria | ~100K | 0.89× | |
| 17 | Navarre | ~100K | 0.89× |
The strongest cross-interests of the SUVs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscaro | Cars & Mobility | 2.94× | ||
| 02 | Crossover (automobile) | Cars & Mobility | 2.46× | ||
| 03 | Used car | Cars & Mobility | 2.37× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 2.27× | ||
| 05 | Bild | News | 2.11× | ||
| 06 | Škoda Auto | Cars & Mobility | 2.10× | ||
| 07 | Peugeot | Cars & Mobility | 2.09× | ||
| 08 | Elche CF | Sports | 2.00× | ||
| 09 | Coches.net | Cars & Mobility | 1.98× | ||
| 10 | Hybrids | Cars & Mobility | 1.97× | ||
| 11 | Hyundai | Cars & Mobility | 1.89× | ||
| 12 | Loterías y Apuestas del Estado | Games | 1.84× | ||
| 13 | El Economista | News | 1.75× | ||
| 14 | Renault | Cars & Mobility | 1.74× | ||
| 15 | Volkswagen | Cars & Mobility | 1.72× | ||
| 16 | Gmail | Internet & Social Media | 1.70× | ||
| 17 | Engine | Cars & Mobility | 1.69× | ||
| 18 | Road | Travel & Leisure | 1.69× | ||
| 19 | Toyota | Cars & Mobility | 1.57× | ||
| 20 | Iberdrola | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.52× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Luxury Orientation | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.58× | |
| Tradition | CONSERVATISM | 0.59× | |
| Mindfulness | BALANCE | 0.61× |
SUVs has an estimated audience of 9,292,064 people in Spain, concentrated in Andalusia and Community of Madrid.
33.2% of SUVs fans are female, 66.8% are male, with an average age of 46.5 years.
SUVs fans show strongest brand affinity for Coches.net (1.98×), Loterías y Apuestas del Estado (1.84×), and Škoda Auto (2.1×) over the country average.
SUVs fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~2M), and Catalonia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond SUVs itself, the audience over-indexes on Loterías y Apuestas del Estado (1.84×), Škoda Auto (2.1×), El Economista (1.75×), and Engine (1.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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