SUVs Audience in Spain
SUVs has an estimated audience of 9,292,064 people in Spain. 33.2% are female, 66.8% are male, average age 46.5. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Coches.net, Loterías y Apuestas del Estado, Škoda Auto, El Economista, Engine.
The average SUVs fan in Spain is 46.5 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Coches.net, Loterías y Apuestas del Estado, Škoda Auto, with strongest over-indexing on Coches.net (1.98× the country average). Demographically, the SUVs audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 46.5 |
| Estimated audience size | 9,292,064 |
Audience persona
The typical SUVs fan in Spain is more male, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for Coches.net.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 1,958,874 | 1.07× |
| Community of Madrid | 1,798,317 | 1.15× |
| Catalonia | 1,746,407 | 1.04× |
| Comunidad Valenciana | 1,159,689 | 1.11× |
| Canary Islands | 523,858 | 1.13× |
| Galicia | 492,554 | 1.13× |
| Region of Murcia | 425,641 | 1.34× |
| Castile and León | 383,695 | 0.95× |
| Castilla-La Mancha | 351,395 | 0.93× |
| Basque Autonomous Country | 337,045 | 0.97× |
| Aragon | 275,732 | 1.13× |
| Balearic Islands | 259,978 | 1× |
| Principality of Asturias | 192,039 | 0.88× |
| Extremadura | 168,118 | 0.84× |
| Cantabria | 94,763 | 0.81× |
| Navarre | 94,368 | 0.81× |
| La Rioja | 43,742 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Coches.net | 1.98× | Cars & Mobility |
| Loterías y Apuestas del Estado | 1.84× | Games |
| Škoda Auto | 2.1× | Cars & Mobility |
| El Economista | 1.75× | News |
| Engine | 1.69× | Cars & Mobility |
| Used car | 2.37× | Cars & Mobility |
| Volkswagen | 1.72× | Cars & Mobility |
| Hybrids | 1.97× | Cars & Mobility |
| Gmail | 1.7× | Internet & Social Media |
| Plug-in hybrid | 2.27× | Cars & Mobility |
| Oscaro | 2.94× | Cars & Mobility |
| Peugeot | 2.09× | Cars & Mobility |
| Crossover (automobile) | 2.46× | Cars & Mobility |
| Elche CF | 2× | Sports |
| Hyundai | 1.89× | Cars & Mobility |
| Bild | 2.11× | News |
| Renault | 1.74× | Cars & Mobility |
| Toyota | 1.57× | Cars & Mobility |
| Iberdrola | 1.51× | Home & Garden |
| Road | 1.69× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.6 |
| Need for Security | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.05 |
| Quality Awareness | PREMIUM | 1.04 |
| Luxury Orientation | PREMIUM | 1.04 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Spain
- Electric car (4,438,875)
- RVs (3,777,261)
- Electric vehicle (3,564,550)
- Used car (3,480,199)
- Crossover (automobile) (2,556,189)
Frequently asked questions
How many fans does SUVs have in Spain?
SUVs has an estimated audience of 9,292,064 people in Spain, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of SUVs fans?
33.2% of SUVs fans are female, 66.8% are male, with an average age of 46.5 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for Coches.net (1.98×), Loterías y Apuestas del Estado (1.84×), and Škoda Auto (2.1×) over the country average.
Where do SUVs fans live in Spain?
SUVs fans in Spain are most concentrated in Andalusia (reach 1,958,874), Community of Madrid (reach 1,798,317), and Catalonia (reach 1,746,407). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Loterías y Apuestas del Estado (1.84×), Škoda Auto (2.1×), El Economista (1.75×), and Engine (1.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.