SUVs Audience in Mexico
SUVs has an estimated audience of 4,306,062 people in Mexico. 36.4% are female, 63.6% are male, average age 38.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: AutoZone, Nissan, Toyota, Volkswagen, Kia Motors.
The average SUVs fan in Mexico is 38.1 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include AutoZone, Nissan, Toyota, with strongest over-indexing on AutoZone (1.92× the country average). Demographically, the SUVs audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of SUVs fans
| Metric | Value |
|---|---|
| Female | 36.4% |
| Male | 63.6% |
| Average age | 38.1 |
| Estimated audience size | 4,306,062 |
Audience persona
The typical SUVs fan in Mexico is more male, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 688,094 | 1.16× |
| Distrito Federal | 508,691 | 0.9× |
| Jalisco | 410,607 | 1.29× |
| Nuevo Leon | 351,506 | 1.36× |
| Veracruz (state) | 258,152 | 1.02× |
| Puebla | 222,303 | 0.97× |
| Baja California | 219,931 | 1.23× |
| Guanajuato | 213,634 | 1.05× |
| Chihuahua | 184,795 | 1.24× |
| Coahuila de Zaragoza | 167,992 | 1.3× |
| Michoacan de Ocampo | 127,343 | 0.85× |
| Chiapas | 103,682 | 0.8× |
| Yucatan | 99,900 | 1.12× |
| Hidalgo | 77,342 | 0.74× |
| Guerrero | 74,736 | 0.68× |
| Durango | 66,905 | 1.12× |
| Morelos | 64,756 | 0.87× |
| Aguascalientes | 60,051 | 1.1× |
| Zacatecas | 41,248 | 0.75× |
| Nayarit | 40,871 | 0.98× |
| Baja California Sur | 35,735 | 1.04× |
| Tlaxcala | 29,599 | 0.6× |
| Campeche | 28,737 | 0.88× |
| Colima | 25,879 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 1.92× | Cars & Mobility |
| Nissan | 1.66× | Cars & Mobility |
| Toyota | 1.74× | Cars & Mobility |
| Volkswagen | 1.62× | Cars & Mobility |
| Kia Motors | 1.87× | Cars & Mobility |
| Honda | 1.66× | Cars & Mobility |
| Mazda | 1.7× | Cars & Mobility |
| Credit (finance) | 1.71× | Business & Career |
| Peugeot | 2.71× | Cars & Mobility |
| Hyundai | 1.85× | Cars & Mobility |
| Mobile payment | 2.45× | Business & Career |
| Mortgage loans | 1.75× | Business & Career |
| Suzuki | 1.59× | Cars & Mobility |
| Renault | 1.65× | Cars & Mobility |
| Hybrids | 1.98× | Cars & Mobility |
| Carros | 1.65× | Travel & Leisure |
| Minivans | 2.27× | Cars & Mobility |
| Online banking | 1.51× | Business & Career |
| Tire | 1.52× | Cars & Mobility |
| Mazda3 | 2.01× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.81 |
| Need for Security | CONSERVATISM | 1.77 |
| Quality Awareness | PREMIUM | 1.43 |
| Luxury Orientation | PREMIUM | 1.3 |
| Risk Appetite | THRILL | 1.2 |
| Travelling | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 5.3% |
| Japan | 4.9% |
See SUVs audiences in other countries
More Car type audiences in Mexico
- Electric car (1,730,580)
- RVs (1,454,395)
- Minivans (1,221,156)
- Electric vehicle (1,192,175)
- Honda Civic (1,171,100)
Frequently asked questions
How many fans does SUVs have in Mexico?
SUVs has an estimated audience of 4,306,062 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of SUVs fans?
36.4% of SUVs fans are female, 63.6% are male, with an average age of 38.1 years.
Which brands do SUVs fans like most?
SUVs fans show strongest brand affinity for AutoZone (1.92×), Nissan (1.66×), and Toyota (1.74×) over the country average.
Where do SUVs fans live in Mexico?
SUVs fans in Mexico are most concentrated in State of Mexico (reach 688,094), Distrito Federal (reach 508,691), and Jalisco (reach 410,607). These three regions account for the largest share of the active audience.
What other brands do SUVs fans also like?
Beyond SUVs itself, the audience over-indexes on Nissan (1.66×), Toyota (1.74×), Volkswagen (1.62×), and Kia Motors (1.87×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for SUVs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.