A data profile of the people who buy, follow and care about Honda in Mexico — modelled from more than twelve digital signal sources. Honda has an estimated audience of 4,461,345 people in Mexico.
The average Honda fan in Mexico is 36.3 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include AutoZone, Italika, Nissan, with strongest over-indexing on AutoZone (2.15× the country average).
Demographically, the Honda audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Honda fan in Mexico is more male, around 36.3 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.
The key figures that characterise the Honda profile in Mexico.
30.8% are female, 69.2% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 36.3 |
| Estimated audience size | 4,461,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Honda audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 10.2% |
| Japan | 6.1% |
Where the Honda audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~500K | 1.45× | |
| 02 | Guanajuato | ~300K | 1.36× | |
| 03 | Nayarit | ~60K | 1.34× | |
| 04 | Colima | ~40K | 1.31× | |
| 05 | Michoacan de Ocampo | ~200K | 1.25× | |
| 06 | Oaxaca | ~100K | 1.23× | |
| 07 | Guerrero | ~100K | 1.23× | |
| 08 | Veracruz (state) | ~300K | 1.22× | |
| 09 | Yucatan | ~100K | 1.20× | |
| 10 | State of Mexico | ~600K | 1.09× | |
| 11 | Nuevo Leon | ~300K | 1.09× | |
| 12 | Tamaulipas | ~100K | 1.04× | |
| 13 | Campeche | ~30K | 1.03× | |
| 14 | Distrito Federal | ~600K | 1.00× | |
| 15 | Chiapas | ~100K | 0.94× | |
| 16 | Morelos | ~70K | 0.94× | |
| 17 | Baja California Sur | ~30K | 0.86× | |
| 18 | Aguascalientes | ~50K | 0.84× | |
| 19 | Baja California | ~100K | 0.83× | |
| 20 | Puebla | ~200K | 0.82× | |
| 21 | Zacatecas | ~40K | 0.78× | |
| 22 | Sinaloa | ~90K | 0.77× | |
| 23 | Coahuila de Zaragoza | ~100K | 0.75× | |
| 24 | Chihuahua | ~100K | 0.71× | |
| 25 | Hidalgo | ~70K | 0.71× | |
| 26 | Durango | ~40K | 0.63× | |
| 27 | Tlaxcala | ~30K | 0.62× |
The strongest cross-interests of the Honda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda CR-V | Cars & Mobility | 3.61× | ||
| 02 | Nissan Sentra | Cars & Mobility | 2.95× | ||
| 03 | Italika | Cars & Mobility | 2.36× | ||
| 04 | Hyundai | Cars & Mobility | 2.32× | ||
| 05 | Suzuki | Cars & Mobility | 2.27× | ||
| 06 | AutoZone | Cars & Mobility | 2.15× | ||
| 07 | Mazda | Cars & Mobility | 2.05× | ||
| 08 | Tire | Cars & Mobility | 1.94× | ||
| 09 | SUVs | Cars & Mobility | 1.93× | ||
| 10 | Kia Motors | Cars & Mobility | 1.93× | ||
| 11 | Renault | Cars & Mobility | 1.89× | ||
| 12 | Carros | Travel & Leisure | 1.82× | ||
| 13 | Nissan | Cars & Mobility | 1.81× | ||
| 14 | Toyota | Cars & Mobility | 1.78× | ||
| 15 | Engine | Cars & Mobility | 1.78× | ||
| 16 | Motorcycle club | Cars & Mobility | 1.76× | ||
| 17 | Volkswagen | Cars & Mobility | 1.66× | ||
| 18 | Credit (finance) | Business & Career | 1.62× | ||
| 19 | Motorcycling | Cars & Mobility | 1.61× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.47× | |
| Patriotism | CONSERVATISM | 1.17× | |
| DIY Mentality | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Creativity | OPEN | 0.76× | |
| Indulgence | JOY | 0.76× |
Honda's target market in Mexico covers an estimated 4,461,345 people, concentrated in State of Mexico and Distrito Federal.
30.8% of the Honda audience are female, 69.2% are male, with an average age of 36.3 years.
Honda fans show strongest brand affinity for AutoZone (2.15×), Italika (2.36×), and Nissan (1.81×) over the country average.
Honda fans in Mexico are most concentrated in State of Mexico (reach ~600K), Distrito Federal (reach ~600K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Honda itself, the audience over-indexes on Italika (2.36×), Nissan (1.81×), Suzuki (2.27×), and Toyota (1.78×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Honda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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