A data profile of the people who buy, follow and care about Toyota in Mexico — modelled from more than twelve digital signal sources. Toyota has an estimated audience of 5,552,445 people in Mexico.
The average Toyota fan in Mexico is 36.1 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include AutoZone, Nissan, SUVs, with strongest over-indexing on AutoZone (1.73× the country average).
Demographically, the Toyota audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Toyota fan in Mexico is more male, around 36.1 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.
The key figures that characterise the Toyota profile in Mexico.
31.7% are female, 68.3% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 36.1 |
| Estimated audience size | 5,552,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Toyota audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 5.1% |
| Italy | 4.7% |
Where the Toyota audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~400K | 1.33× | |
| 02 | Colima | ~50K | 1.32× | |
| 03 | Jalisco | ~500K | 1.30× | |
| 04 | State of Mexico | ~900K | 1.21× | |
| 05 | Guanajuato | ~300K | 1.21× | |
| 06 | Veracruz (state) | ~400K | 1.12× | |
| 07 | Baja California Sur | ~50K | 1.09× | |
| 08 | Nayarit | ~60K | 1.07× | |
| 09 | Coahuila de Zaragoza | ~200K | 1.04× | |
| 10 | Yucatan | ~100K | 1.02× | |
| 11 | Sinaloa | ~100K | 1.00× | |
| 12 | Baja California | ~200K | 0.99× | |
| 13 | Campeche | ~40K | 0.99× | |
| 14 | Puebla | ~300K | 0.96× | |
| 15 | Michoacan de Ocampo | ~200K | 0.96× | |
| 16 | Guerrero | ~100K | 0.95× | |
| 17 | Oaxaca | ~100K | 0.92× | |
| 18 | Distrito Federal | ~600K | 0.91× | |
| 19 | Chiapas | ~100K | 0.91× | |
| 20 | Aguascalientes | ~60K | 0.88× | |
| 21 | Morelos | ~80K | 0.87× | |
| 22 | Chihuahua | ~200K | 0.83× | |
| 23 | Hidalgo | ~100K | 0.80× | |
| 24 | Zacatecas | ~50K | 0.80× | |
| 25 | Durango | ~60K | 0.79× | |
| 26 | Tlaxcala | ~50K | 0.74× |
The strongest cross-interests of the Toyota audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Yaris | Cars & Mobility | 3.13× | ||
| 02 | Nissan Navara | Cars & Mobility | 2.73× | ||
| 03 | Toyota Hilux | Cars & Mobility | 2.55× | ||
| 04 | Toyota Corolla | Cars & Mobility | 2.52× | ||
| 05 | Toyota RAV4 | Cars & Mobility | 2.52× | ||
| 06 | Nissan Sentra | Cars & Mobility | 2.37× | ||
| 07 | Vehicle insurance | Cars & Mobility | 1.92× | ||
| 08 | Peugeot | Cars & Mobility | 1.91× | ||
| 09 | Mazda3 | Cars & Mobility | 1.90× | ||
| 10 | Hyundai | Cars & Mobility | 1.84× | ||
| 11 | Mobile payment | Business & Career | 1.75× | ||
| 12 | AutoZone | Cars & Mobility | 1.73× | ||
| 13 | Kia Motors | Cars & Mobility | 1.71× | ||
| 14 | SUVs | Cars & Mobility | 1.68× | ||
| 15 | Mazda | Cars & Mobility | 1.66× | ||
| 16 | Hybrids | Cars & Mobility | 1.62× | ||
| 17 | Nissan | Cars & Mobility | 1.59× | ||
| 18 | Honda | Cars & Mobility | 1.59× | ||
| 19 | Renault | Cars & Mobility | 1.58× | ||
| 20 | Tire | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.23× | |
| DIY Mentality | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Extroversion | THRILL | 0.68× |
Toyota's target market in Mexico covers an estimated 5,552,445 people, concentrated in State of Mexico and Distrito Federal.
31.7% of the Toyota audience are female, 68.3% are male, with an average age of 36.1 years.
Toyota fans show strongest brand affinity for AutoZone (1.73×), Nissan (1.59×), and SUVs (1.68×) over the country average.
Toyota fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~600K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Toyota itself, the audience over-indexes on Nissan (1.59×), SUVs (1.68×), Kia Motors (1.71×), and Honda (1.59×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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