Toyota Audience in Mexico
Toyota has an estimated audience of 5,337,023 people in Mexico. 31.7% are female, 68.3% are male, average age 36.1. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: AutoZone, Nissan, SUVs, Kia Motors, Mazda.
The average Toyota fan in Mexico is 36.1 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include AutoZone, Nissan, SUVs, with strongest over-indexing on AutoZone (1.73× the country average). Demographically, the Toyota audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Toyota fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 36.1 |
| Estimated audience size | 5,337,023 |
Audience persona
The typical Toyota fan in Mexico is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 888,287 | 1.21× |
| Distrito Federal | 637,126 | 0.91× |
| Jalisco | 513,108 | 1.3× |
| Nuevo Leon | 427,478 | 1.33× |
| Veracruz (state) | 352,279 | 1.12× |
| Guanajuato | 305,429 | 1.21× |
| Puebla | 271,350 | 0.96× |
| Baja California | 219,292 | 0.99× |
| Michoacan de Ocampo | 177,920 | 0.96× |
| Coahuila de Zaragoza | 166,232 | 1.04× |
| Chihuahua | 152,871 | 0.83× |
| Chiapas | 145,685 | 0.91× |
| Sinaloa | 141,817 | 1× |
| Oaxaca | 135,205 | 0.91× |
| Guerrero | 128,234 | 0.95× |
| Yucatan | 113,057 | 1.02× |
| Hidalgo | 103,620 | 0.8× |
| Morelos | 80,675 | 0.87× |
| Aguascalientes | 59,750 | 0.88× |
| Durango | 58,452 | 0.79× |
| Nayarit | 55,203 | 1.07× |
| Zacatecas | 53,837 | 0.79× |
| Baja California Sur | 46,572 | 1.09× |
| Colima | 45,178 | 1.32× |
| Tlaxcala | 44,785 | 0.73× |
| Campeche | 40,151 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 1.73× | Cars & Mobility |
| Nissan | 1.59× | Cars & Mobility |
| SUVs | 1.68× | Cars & Mobility |
| Kia Motors | 1.71× | Cars & Mobility |
| Mazda | 1.66× | Cars & Mobility |
| Honda | 1.59× | Cars & Mobility |
| Hyundai | 1.84× | Cars & Mobility |
| Toyota Yaris | 3.13× | Cars & Mobility |
| Renault | 1.58× | Cars & Mobility |
| Tire | 1.55× | Cars & Mobility |
| Toyota Corolla | 2.52× | Cars & Mobility |
| Nissan Sentra | 2.37× | Cars & Mobility |
| Peugeot | 1.91× | Cars & Mobility |
| Mobile payment | 1.75× | Business & Career |
| Hybrids | 1.62× | Cars & Mobility |
| Vehicle insurance | 1.92× | Cars & Mobility |
| Mazda3 | 1.9× | Cars & Mobility |
| Nissan Navara | 2.73× | Cars & Mobility |
| Used car | 1.91× | Cars & Mobility |
| Toyota RAV4 | 2.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.67 |
| Need for Security | CONSERVATISM | 1.51 |
| Quality Awareness | PREMIUM | 1.25 |
| Risk Appetite | THRILL | 1.19 |
| Travelling | THRILL | 1.18 |
| Luxury Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 5.1% |
| Italy | 4.7% |
See Toyota audiences in other countries
More Car manufacturer audiences in Mexico
- Nissan (5,938,733)
- Volkswagen (5,558,732)
- Honda (4,252,105)
- Mazda (3,923,449)
- Kia Motors (3,857,759)
Frequently asked questions
How many fans does Toyota have in Mexico?
Toyota has an estimated audience of 5,337,023 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Toyota fans?
31.7% of Toyota fans are female, 68.3% are male, with an average age of 36.1 years.
Which brands do Toyota fans like most?
Toyota fans show strongest brand affinity for AutoZone (1.73×), Nissan (1.59×), and SUVs (1.68×) over the country average.
Where do Toyota fans live in Mexico?
Toyota fans in Mexico are most concentrated in State of Mexico (reach 888,287), Distrito Federal (reach 637,126), and Jalisco (reach 513,108). These three regions account for the largest share of the active audience.
What other brands do Toyota fans also like?
Beyond Toyota itself, the audience over-indexes on Nissan (1.59×), SUVs (1.68×), Kia Motors (1.71×), and Mazda (1.66×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Toyota. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.