A data profile of the people who buy, follow and care about Kia Motors in Mexico — modelled from more than twelve digital signal sources. Kia Motors has an estimated audience of 4,036,758 people in Mexico.
Kia Motors has an estimated audience of 4,036,758 people in Mexico. 33.7% are female, 66.3% are male, average age 36.9. Top brand affinities: AutoZone, Banco Azteca, Nissan, Volkswagen, Hyundai.
Top brand affinities include AutoZone, Banco Azteca, Nissan, with strongest over-indexing on AutoZone (1.96× the country average).
Demographically, the Kia Motors audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Kia Motors fan in Mexico is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.
The key figures that characterise the Kia Motors profile in Mexico.
33.7% are female, 66.3% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 36.9 |
| Estimated audience size | 4,036,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Kia Motors audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.3% |
| Mexico | 9.0% |
| Spain | 6.4% |
The strongest cross-interests of the Kia Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kia Sportage | Cars & Mobility | 3.65× | ||
| 02 | Kia Rio | Cars & Mobility | 3.45× | ||
| 03 | Nissan Sentra | Cars & Mobility | 2.47× | ||
| 04 | Hyundai | Cars & Mobility | 2.17× | ||
| 05 | Peugeot | Cars & Mobility | 2.13× | ||
| 06 | Vehicle insurance | Cars & Mobility | 2.07× | ||
| 07 | Mazda3 | Cars & Mobility | 2.05× | ||
| 08 | AutoZone | Cars & Mobility | 1.96× | ||
| 09 | Mazda | Cars & Mobility | 1.77× | ||
| 10 | Renault | Cars & Mobility | 1.76× | ||
| 11 | SUVs | Cars & Mobility | 1.70× | ||
| 12 | Nissan | Cars & Mobility | 1.63× | ||
| 13 | Honda | Cars & Mobility | 1.60× | ||
| 14 | Loan | Business & Career | 1.60× | ||
| 15 | Volkswagen | Cars & Mobility | 1.59× | ||
| 16 | Toyota | Cars & Mobility | 1.59× | ||
| 17 | Banco Azteca | Business & Career | 1.55× | ||
| 18 | Credit (finance) | Business & Career | 1.55× | ||
| 19 | Online banking | Business & Career | 1.53× | ||
| 20 | Tire | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Family Orientation | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.52× | |
| Design Affinity | PREMIUM | 0.56× | |
| Pet Ownership | JOY | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Kia Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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