A data profile of the people who buy, follow and care about Mazda in Mexico — modelled from more than twelve digital signal sources. Mazda has an estimated audience of 4,098,151 people in Mexico.
The average Mazda fan in Mexico is 37.1 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include AutoZone, Nissan, Hyundai, with strongest over-indexing on AutoZone (2.23× the country average).
Demographically, the Mazda audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Mazda fan in Mexico is more male, around 37.1 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.
The key figures that characterise the Mazda profile in Mexico.
32.6% are female, 67.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 37.1 |
| Estimated audience size | 4,098,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Mazda audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 8.0% |
| Mexico | 5.5% |
Where the Mazda audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~400K | 1.50× | |
| 02 | State of Mexico | ~700K | 1.38× | |
| 03 | Nuevo Leon | ~300K | 1.37× | |
| 04 | Colima | ~30K | 1.37× | |
| 05 | Guanajuato | ~200K | 1.31× | |
| 06 | Nayarit | ~40K | 1.17× | |
| 07 | Yucatan | ~90K | 1.16× | |
| 08 | Distrito Federal | ~600K | 1.12× | |
| 09 | Campeche | ~30K | 1.12× | |
| 10 | Veracruz (state) | ~300K | 1.11× | |
| 11 | Coahuila de Zaragoza | ~100K | 1.10× | |
| 12 | Michoacan de Ocampo | ~100K | 1.09× | |
| 13 | Aguascalientes | ~50K | 1.00× | |
| 14 | Guerrero | ~90K | 0.95× | |
| 15 | Morelos | ~60K | 0.94× | |
| 16 | Puebla | ~200K | 0.93× | |
| 17 | Chiapas | ~100K | 0.91× | |
| 18 | Hidalgo | ~80K | 0.85× | |
| 19 | Tlaxcala | ~40K | 0.80× | |
| 20 | Chihuahua | ~100K | 0.74× | |
| 21 | Oaxaca | ~80K | 0.73× | |
| 22 | Sinaloa | ~80K | 0.73× | |
| 23 | Zacatecas | ~40K | 0.73× | |
| 24 | Durango | ~40K | 0.70× | |
| 25 | Baja California | ~100K | 0.60× | |
| 26 | Baja California Sur | ~20K | 0.59× |
The strongest cross-interests of the Mazda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mazda CX-3 | Cars & Mobility | 4.44× | ||
| 02 | Mazda CX-5 | Cars & Mobility | 4.38× | ||
| 03 | Mazda3 | Cars & Mobility | 3.50× | ||
| 04 | Nissan Sentra | Cars & Mobility | 2.94× | ||
| 05 | Peugeot | Cars & Mobility | 2.54× | ||
| 06 | Hyundai | Cars & Mobility | 2.37× | ||
| 07 | AutoZone | Cars & Mobility | 2.23× | ||
| 08 | Renault | Cars & Mobility | 1.99× | ||
| 09 | Kia Motors | Cars & Mobility | 1.97× | ||
| 10 | Honda | Cars & Mobility | 1.90× | ||
| 11 | Nissan | Cars & Mobility | 1.85× | ||
| 12 | SUVs | Cars & Mobility | 1.83× | ||
| 13 | Tire | Cars & Mobility | 1.82× | ||
| 14 | Toyota | Cars & Mobility | 1.71× | ||
| 15 | Volkswagen | Cars & Mobility | 1.65× | ||
| 16 | Scotiabank | Business & Career | 1.57× | ||
| 17 | Italika | Cars & Mobility | 1.57× | ||
| 18 | Smart Fit | Sports | 1.57× | ||
| 19 | HSBC | Business & Career | 1.55× | ||
| 20 | Credit (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Patriotism | CONSERVATISM | 1.10× | |
| Family Orientation | CONSERVATISM | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.63× | |
| Pet Ownership | JOY | 0.67× |
Mazda's target market in Mexico covers an estimated 4,098,151 people, concentrated in State of Mexico and Distrito Federal.
32.6% of the Mazda audience are female, 67.4% are male, with an average age of 37.1 years.
Mazda fans show strongest brand affinity for AutoZone (2.23×), Nissan (1.85×), and Hyundai (2.37×) over the country average.
Mazda fans in Mexico are most concentrated in State of Mexico (reach ~700K), Distrito Federal (reach ~600K), and Jalisco (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Mazda itself, the audience over-indexes on Nissan (1.85×), Hyundai (2.37×), Mazda3 (3.5×), and Toyota (1.71×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Mazda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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