Nissan Audience in Mexico
Nissan has an estimated audience of 5,938,732 people in Mexico. 36.2% are female, 63.8% are male, average age 36.9. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: AutoZone, Renault, Infiniti, Mobile payment, Peugeot.
The average Nissan fan in Mexico is 36.9 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include AutoZone, Renault, Infiniti, with strongest over-indexing on AutoZone (1.57× the country average). Demographically, the Nissan audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Nissan fans
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 36.9 |
| Estimated audience size | 5,938,732 |
Audience persona
The typical Nissan fan in Mexico is more male, around 36.9 years old, with strong Family Orientation tendencies and a notable affinity for AutoZone.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 922,386 | 1.13× |
| Distrito Federal | 794,346 | 1.02× |
| Jalisco | 512,672 | 1.17× |
| Nuevo Leon | 442,613 | 1.24× |
| Veracruz (state) | 419,456 | 1.2× |
| Guanajuato | 317,517 | 1.13× |
| Puebla | 296,228 | 0.94× |
| Michoacan de Ocampo | 213,874 | 1.04× |
| Chiapas | 184,987 | 1.04× |
| Coahuila de Zaragoza | 180,841 | 1.02× |
| Guerrero | 173,111 | 1.15× |
| Baja California | 167,437 | 0.68× |
| Chihuahua | 158,791 | 0.77× |
| Yucatan | 134,571 | 1.09× |
| Sinaloa | 125,116 | 0.79× |
| Morelos | 111,206 | 1.08× |
| Hidalgo | 109,247 | 0.76× |
| Aguascalientes | 104,690 | 1.39× |
| Durango | 63,173 | 0.77× |
| Nayarit | 58,016 | 1.01× |
| Zacatecas | 55,794 | 0.74× |
| Campeche | 50,059 | 1.11× |
| Colima | 48,341 | 1.27× |
| Tlaxcala | 47,159 | 0.69× |
| Baja California Sur | 36,794 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoZone | 1.57× | Cars & Mobility |
| Renault | 2.47× | Cars & Mobility |
| Infiniti | 2.43× | Cars & Mobility |
| Mobile payment | 1.92× | Business & Career |
| Peugeot | 1.73× | Cars & Mobility |
| Nissan Sentra | 2.11× | Cars & Mobility |
| Whirlpool Corporation | 2.34× | Home & Garden |
| Vehicle insurance | 1.7× | Cars & Mobility |
| Openbank | 1.58× | Business & Career |
| Spring cleaning | 1.51× | Home & Garden |
| Suzuki Swift | 1.75× | Cars & Mobility |
| Eternal (band) | 1.67× | Music & Radio |
| Honda CR-V | 2.04× | Cars & Mobility |
| Tractor unit | 1.93× | Cars & Mobility |
| Volkswagen Jetta | 1.61× | Cars & Mobility |
| Nissan Navara | 2.07× | Cars & Mobility |
| Nissan X-Trail | 2.32× | Cars & Mobility |
| Eduardo Capetillo | 1.64× | Movies & TV |
| Toyota Hilux | 1.82× | Cars & Mobility |
| Toyota Corolla | 1.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.62 |
| Spirituality | BALANCE | 1.31 |
| Travelling | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.03 |
| Patriotism | CONSERVATISM | 1 |
| Urban Lifestyle | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 5.9% |
| Mexico | 5.7% |
See Nissan audiences in other countries
More Car manufacturer audiences in Mexico
- Volkswagen (5,558,732)
- Toyota (5,337,023)
- Honda (4,252,105)
- Mazda (3,923,449)
- Kia Motors (3,857,759)
Frequently asked questions
How many fans does Nissan have in Mexico?
Nissan has an estimated audience of 5,938,732 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Nissan fans?
36.2% of Nissan fans are female, 63.8% are male, with an average age of 36.9 years.
Which brands do Nissan fans like most?
Nissan fans show strongest brand affinity for AutoZone (1.57×), Renault (2.47×), and Infiniti (2.43×) over the country average.
Where do Nissan fans live in Mexico?
Nissan fans in Mexico are most concentrated in State of Mexico (reach 922,386), Distrito Federal (reach 794,346), and Jalisco (reach 512,672). These three regions account for the largest share of the active audience.
What other brands do Nissan fans also like?
Beyond Nissan itself, the audience over-indexes on Renault (2.47×), Infiniti (2.43×), Mobile payment (1.92×), and Peugeot (1.73×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.