A data profile of the people who buy, follow and care about Nissan in Mexico — modelled from more than twelve digital signal sources. Nissan has an estimated audience of 6,150,383 people in Mexico.
The average Nissan fan in Mexico is 36.9 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include AutoZone, Renault, Infiniti, with strongest over-indexing on AutoZone (1.57× the country average).
Demographically, the Nissan audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Nissan fan in Mexico is more male, around 36.9 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.
The key figures that characterise the Nissan profile in Mexico.
36.2% are female, 63.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 36.2% |
| Male | 63.8% |
| Average age | 36.9 |
| Estimated audience size | 6,150,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Nissan audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.0% |
| Mexico | 5.7% |
| Japan | 5.7% |
Where the Nissan audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aguascalientes | ~100K | 1.39× | |
| 02 | Colima | ~50K | 1.26× | |
| 03 | Nuevo Leon | ~400K | 1.24× | |
| 04 | Veracruz (state) | ~400K | 1.20× | |
| 05 | Jalisco | ~500K | 1.17× | |
| 06 | Guerrero | ~200K | 1.15× | |
| 07 | State of Mexico | ~900K | 1.13× | |
| 08 | Guanajuato | ~300K | 1.13× | |
| 09 | Campeche | ~50K | 1.10× | |
| 10 | Yucatan | ~100K | 1.09× | |
| 11 | Morelos | ~100K | 1.08× | |
| 12 | Michoacan de Ocampo | ~200K | 1.04× | |
| 13 | Chiapas | ~200K | 1.04× | |
| 14 | Distrito Federal | ~800K | 1.02× | |
| 15 | Coahuila de Zaragoza | ~200K | 1.01× | |
| 16 | Nayarit | ~60K | 1.01× | |
| 17 | Puebla | ~300K | 0.94× | |
| 18 | Sinaloa | ~100K | 0.80× | |
| 19 | Baja California Sur | ~40K | 0.78× | |
| 20 | Chihuahua | ~200K | 0.77× | |
| 21 | Durango | ~60K | 0.77× | |
| 22 | Hidalgo | ~100K | 0.76× | |
| 23 | Zacatecas | ~60K | 0.75× | |
| 24 | Tlaxcala | ~50K | 0.70× | |
| 25 | Baja California | ~200K | 0.68× |
The strongest cross-interests of the Nissan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault | Cars & Mobility | 2.47× | ||
| 02 | Infiniti | Cars & Mobility | 2.43× | ||
| 03 | Whirlpool Corporation | Home & Garden | 2.34× | ||
| 04 | Nissan X-Trail | Cars & Mobility | 2.32× | ||
| 05 | Nissan Sentra | Cars & Mobility | 2.11× | ||
| 06 | Nissan Navara | Cars & Mobility | 2.07× | ||
| 07 | Honda CR-V | Cars & Mobility | 2.04× | ||
| 08 | Tractor unit | Cars & Mobility | 1.93× | ||
| 09 | Mobile payment | Business & Career | 1.92× | ||
| 10 | Toyota Hilux | Cars & Mobility | 1.82× | ||
| 11 | Suzuki Swift | Cars & Mobility | 1.75× | ||
| 12 | Peugeot | Cars & Mobility | 1.73× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.70× | ||
| 14 | Eternal (band) | Music & Radio | 1.67× | ||
| 15 | Eduardo Capetillo | Movies & TV | 1.64× | ||
| 16 | Volkswagen Jetta | Cars & Mobility | 1.61× | ||
| 17 | Openbank | Business & Career | 1.58× | ||
| 18 | AutoZone | Cars & Mobility | 1.57× | ||
| 19 | Toyota Corolla | Cars & Mobility | 1.55× | ||
| 20 | Spring cleaning | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.51× | |
| Mindfulness | BALANCE | 0.56× | |
| Early Adopter Mentality | POWER | 0.57× |
Nissan's target market in Mexico covers an estimated 6,150,383 people, concentrated in State of Mexico and Distrito Federal.
36.2% of the Nissan audience are female, 63.8% are male, with an average age of 36.9 years.
Nissan fans show strongest brand affinity for AutoZone (1.57×), Renault (2.47×), and Infiniti (2.43×) over the country average.
Nissan fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Nissan itself, the audience over-indexes on Renault (2.47×), Infiniti (2.43×), Mobile payment (1.92×), and Peugeot (1.73×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Nissan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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