Buenos Aires Audience in Spain
Buenos Aires has an estimated audience of 6,817,489 people in Spain. 62.4% are female, 37.6% are male, average age 41.6. Top brand affinities: Brico Dépôt, Ryanair, Aldi, Conforama, TripAdvisor.
Top brand affinities include Brico Dépôt, Ryanair, Aldi, with strongest over-indexing on Brico Dépôt (4.12× the country average). Demographically, the Buenos Aires audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Buenos Aires fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.6 |
| Estimated audience size | 6,817,489 |
Audience persona
The typical Buenos Aires fan in Spain is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 4.12× | Shopping |
| Ryanair | 3.36× | Travel & Leisure |
| Aldi | 2.37× | Shopping |
| Conforama | 3.35× | Home & Garden |
| TripAdvisor | 2.94× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Do it yourself (DIY) | 1.94× | Home & Garden |
| Superman | 2.06× | Movies & TV |
| 1.62× | Internet & Social Media | |
| Uniqlo | 2.57× | Shopping |
| Maisons du Monde | 3.18× | Home & Garden |
| Dentistry | 3.21× | Business & Career |
| Harry Potter | 1.54× | Movies & TV |
| Primark | 1.7× | Shopping |
| Hair conditioner | 3.12× | Beauty & Wellness |
| Liam Neeson | 4.02× | Movies & TV |
| Natural skin care | 2.22× | Beauty & Wellness |
| H&M | 1.68× | Shopping |
| Sephora | 1.74× | Shopping |
| Rugby union | 3.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.37 |
| DIY Mentality | THRILL | 1.33 |
| Community Orientation | OPEN | 1.26 |
| Sustainability | BALANCE | 1.22 |
| Mindfulness | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.5% |
See Buenos Aires audiences in other countries
More City audiences in Spain
- Madrid (19,057,275)
- Barcelona (14,510,740)
- Seville (6,306,864)
- Valencia (6,178,258)
- New York City (5,531,215)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.