A data profile of the people who buy, follow and care about Buenos Aires in Spain — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 6,817,489 people in Spain.
Buenos Aires has an estimated audience of 6,817,489 people in Spain. 62.4% are female, 37.6% are male, average age 41.6. Top brand affinities: Ryanair, Iberia (airline), WhatsApp, Satire, Superman.
Top brand affinities include Ryanair, Iberia (airline), WhatsApp, with strongest over-indexing on Ryanair (5.17× the country average).
Demographically, the Buenos Aires audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Buenos Aires fan in Spain is more female, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Ryanair.
The key figures that characterise the Buenos Aires profile in Spain.
62.4% are female, 37.6% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 41.6 |
| Estimated audience size | 6,817,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Buenos Aires audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.4% |
The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 5.79× | ||
| 02 | Ryanair | Travel & Leisure | 5.17× | ||
| 03 | Satire | Literature | 4.24× | ||
| 04 | Betfair | Games | 2.97× | ||
| 05 | Refrigerator | Home & Garden | 2.37× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.05× | ||
| 07 | Internet & Social Media | 2.05× | |||
| 08 | Distilled beverage | Food & Beverages | 1.95× | ||
| 09 | Superman | Movies & TV | 1.94× | ||
| 10 | TripAdvisor | Travel & Leisure | 1.94× | ||
| 11 | Father's Day | Kids & Family | 1.94× | ||
| 12 | El Mueble | Home & Garden | 1.84× | ||
| 13 | Aldi | Shopping | 1.72× | ||
| 14 | Innovation | Business & Career | 1.72× | ||
| 15 | Coches.net | Cars & Mobility | 1.69× | ||
| 16 | Hipercor | Shopping | 1.64× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 18 | Radio | Technology & Electronics | 1.59× | ||
| 19 | Flower | Home & Garden | 1.57× | ||
| 20 | EBay | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.40× | |
| Spirituality | BALANCE | 1.35× | |
| Community Orientation | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Indulgence | JOY | 0.75× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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