A data profile of the people who buy, follow and care about Buenos Aires in Brazil — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 3,728,953 people in Brazil.
Buenos Aires has an estimated audience of 3,728,953 people in Brazil. 58.5% are female, 41.5% are male, average age 42.8. Top brand affinities: Cher, Esporte Clube Bahia, Punta Cana, Bad Bunny, Spanish language.
Top brand affinities include Cher, Esporte Clube Bahia, Punta Cana, with strongest over-indexing on Cher (6.72× the country average).
Demographically, the Buenos Aires audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Buenos Aires fan in Brazil is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Cher.
The key figures that characterise the Buenos Aires profile in Brazil.
58.5% are female, 41.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.8 |
| Estimated audience size | 3,728,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Buenos Aires audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.4% |
The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cher | Music & Radio | 6.72× | ||
| 02 | Rosario Central | Sports | 6.36× | ||
| 03 | Aerolíneas Argentinas | Travel & Leisure | 5.96× | ||
| 04 | Club Atlético Independiente | Sports | 5.23× | ||
| 05 | Punta Cana | Travel & Leisure | 5.14× | ||
| 06 | Montevideo | Travel & Leisure | 3.19× | ||
| 07 | Bad Bunny | Music & Radio | 3.03× | ||
| 08 | Spanish language | Politics & Society | 2.37× | ||
| 09 | Paris | Travel & Leisure | 2.09× | ||
| 10 | Goiás Esporte Clube | Sports | 2.02× | ||
| 11 | Mexico | Travel & Leisure | 1.92× | ||
| 12 | Public transport | Cars & Mobility | 1.87× | ||
| 13 | Brad Pitt | Movies & TV | 1.68× | ||
| 14 | Esporte Clube Bahia | Sports | 1.65× | ||
| 15 | Anne Hathaway | Movies & TV | 1.59× | ||
| 16 | Bossa nova | Music & Radio | 1.58× | ||
| 17 | MSN | News | 1.55× | ||
| 18 | Localiza | Cars & Mobility | 1.55× | ||
| 19 | Associação Chapecoense de Futebol | Sports | 1.53× | ||
| 20 | Lodging | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.94× | |
| Travelling | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.51× | |
| Mindfulness | BALANCE | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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