A data profile of the people who buy, follow and care about Buenos Aires in Mexico — modelled from more than twelve digital signal sources. Buenos Aires has an estimated audience of 6,814,380 people in Mexico.
The average Buenos Aires fan in Mexico is 32.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (277.03× the country average).
Demographically, the Buenos Aires audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Buenos Aires fan in Mexico is balanced, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Buenos Aires profile in Mexico.
52.8% are female, 47.2% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 32.4 |
| Estimated audience size | 6,814,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Buenos Aires audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.4% |
Where the Buenos Aires audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1.5M | 1.56× | |
| 02 | Jalisco | ~700K | 1.41× | |
| 03 | Tamaulipas | ~300K | 1.33× | |
| 04 | Baja California Sur | ~70K | 1.31× | |
| 05 | Nuevo Leon | ~500K | 1.30× | |
| 06 | Baja California | ~300K | 1.20× | |
| 07 | Michoacan de Ocampo | ~300K | 1.14× | |
| 08 | Coahuila de Zaragoza | ~200K | 1.07× | |
| 09 | Yucatan | ~100K | 1.05× | |
| 10 | Nayarit | ~70K | 1.05× | |
| 11 | Aguascalientes | ~90K | 1.01× | |
| 12 | Guanajuato | ~300K | 1.00× | |
| 13 | Chihuahua | ~200K | 0.97× | |
| 14 | Distrito Federal | ~900K | 0.96× | |
| 15 | Puebla | ~300K | 0.95× | |
| 16 | Chiapas | ~200K | 0.95× | |
| 17 | Colima | ~40K | 0.94× | |
| 18 | Veracruz (state) | ~400K | 0.93× | |
| 19 | Sinaloa | ~200K | 0.89× | |
| 20 | Morelos | ~100K | 0.86× | |
| 21 | Hidalgo | ~100K | 0.83× | |
| 22 | Durango | ~80K | 0.82× | |
| 23 | Zacatecas | ~70K | 0.82× | |
| 24 | Oaxaca | ~200K | 0.80× | |
| 25 | Guerrero | ~100K | 0.80× | |
| 26 | Campeche | ~40K | 0.79× | |
| 27 | Tlaxcala | ~60K | 0.75× |
The strongest cross-interests of the Buenos Aires audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 499.12× | ||
| 02 | Costa Rica | Travel & Leisure | 494.02× | ||
| 03 | Shopping and fashion | Shopping | 277.03× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 196.10× | ||
| 05 | Game consoles | Technology & Electronics | 172.30× | ||
| 06 | Catholic Church | Politics & Society | 131.76× | ||
| 07 | Valentine's Day | Kids & Family | 105.78× | ||
| 08 | Broadcasting of sports events | Movies & TV | 92.06× | ||
| 09 | Sarcasm | Politics & Society | 83.61× | ||
| 10 | Travel agency | Travel & Leisure | 83.61× | ||
| 11 | Mobile game | Games | 74.29× | ||
| 12 | El País | News | 66.72× | ||
| 13 | Banana | Food & Beverages | 65.03× | ||
| 14 | Orange (fruit) | Food & Beverages | 54.90× | ||
| 15 | Dentistry | Business & Career | 53.21× | ||
| 16 | Pilsner | Food & Beverages | 48.99× | ||
| 17 | Multi-level marketing | Business & Career | 44.76× | ||
| 18 | Love & Sex | Kids & Family | 43.94× | ||
| 19 | Sexology | Kids & Family | 39.70× | ||
| 20 | Freeware | Technology & Electronics | 32.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.24× | |
| Travelling | THRILL | 21.84× | |
| Urban Lifestyle | OPEN | 4.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.82× | |
| Extroversion | THRILL | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× |
Buenos Aires has an estimated audience of 6,814,380 people in Mexico, concentrated in State of Mexico and Distrito Federal.
52.8% of Buenos Aires fans are female, 47.2% are male, with an average age of 32.4 years.
Buenos Aires fans show strongest brand affinity for Shopping and fashion (277.03×), Costa Rica (494.02×), and Game consoles (172.3×) over the country average.
Buenos Aires fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Buenos Aires itself, the audience over-indexes on Costa Rica (494.02×), Game consoles (172.3×), Catholic Church (131.76×), and Mobile game (74.29×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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