Buenos Aires Audience in Mexico
Buenos Aires has an estimated audience of 6,814,380 people in Mexico. 52.8% are female, 47.2% are male, average age 32.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Mobile payment, Puma, MSN, Catholic Church, Anti-aging cream.
The average Buenos Aires fan in Mexico is 32.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Mobile payment, Puma, MSN, with strongest over-indexing on Mobile payment (5.93× the country average). Demographically, the Buenos Aires audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Buenos Aires fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 32.4 |
| Estimated audience size | 6,814,380 |
Audience persona
The typical Buenos Aires fan in Mexico is balanced, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Mobile payment.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,465,320 | 1.57× |
| Distrito Federal | 856,345 | 0.96× |
| Jalisco | 719,348 | 1.43× |
| Nuevo Leon | 536,903 | 1.31× |
| Veracruz (state) | 369,360 | 0.92× |
| Baja California | 344,187 | 1.22× |
| Puebla | 341,259 | 0.94× |
| Guanajuato | 323,435 | 1× |
| Tamaulipas | 312,803 | 1.37× |
| Michoacan de Ocampo | 271,866 | 1.15× |
| Chihuahua | 228,305 | 0.97× |
| Coahuila de Zaragoza | 220,239 | 1.08× |
| Chiapas | 191,475 | 0.94× |
| Sinaloa | 158,857 | 0.88× |
| Yucatan | 150,295 | 1.06× |
| Oaxaca | 141,192 | 0.75× |
| Hidalgo | 130,868 | 0.79× |
| Guerrero | 126,025 | 0.73× |
| Morelos | 96,562 | 0.82× |
| Aguascalientes | 87,827 | 1.02× |
| Baja California Sur | 76,274 | 1.4× |
| Nayarit | 70,691 | 1.07× |
| Durango | 70,605 | 0.75× |
| Zacatecas | 63,418 | 0.73× |
| Tlaxcala | 46,731 | 0.6× |
| Colima | 39,759 | 0.91× |
| Campeche | 33,148 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 5.93× | Business & Career |
| Puma | 2.76× | Fashion & Accessoires |
| MSN | 3.01× | News |
| Catholic Church | 2.62× | Politics & Society |
| Anti-aging cream | 3.68× | Beauty & Wellness |
| Pedro Pascal | 2.83× | Movies & TV |
| Banana | 2.58× | Food & Beverages |
| Sarcasm | 2.52× | Politics & Society |
| Travel agency | 2.6× | Travel & Leisure |
| Local news | 4.84× | News |
| Radio | 1.89× | Technology & Electronics |
| Game consoles | 1.92× | Technology & Electronics |
| Fast food | 1.55× | Food & Beverages |
| Art jewelry | 2.96× | Fashion & Accessoires |
| Single malt whisky | 7.12× | Food & Beverages |
| Skin care | 2.07× | Beauty & Wellness |
| El País | 2.59× | News |
| Broadcasting of sports events | 3.36× | Movies & TV |
| George Clooney | 5.84× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.38 |
| Quality Awareness | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.76 |
| Early Adopter Mentality | POWER | 1.75 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.5% |
See Buenos Aires audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Buenos Aires have in Mexico?
Buenos Aires has an estimated audience of 6,814,380 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Buenos Aires fans?
52.8% of Buenos Aires fans are female, 47.2% are male, with an average age of 32.4 years.
Which brands do Buenos Aires fans like most?
Buenos Aires fans show strongest brand affinity for Mobile payment (5.93×), Puma (2.76×), and MSN (3.01×) over the country average.
Where do Buenos Aires fans live in Mexico?
Buenos Aires fans in Mexico are most concentrated in State of Mexico (reach 1,465,320), Distrito Federal (reach 856,345), and Jalisco (reach 719,348). These three regions account for the largest share of the active audience.
What other brands do Buenos Aires fans also like?
Beyond Buenos Aires itself, the audience over-indexes on Puma (2.76×), MSN (3.01×), Catholic Church (2.62×), and Anti-aging cream (3.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.