Buenos Aires Audience in Mexico
Buenos Aires has an estimated audience of 6,814,380 people in Mexico. 52.8% are female, 47.2% are male, average age 32.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
The average Buenos Aires fan in Mexico is 32.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (277.03× the country average). Demographically, the Buenos Aires audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Buenos Aires fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 32.4 |
| Estimated audience size | 6,814,380 |
Audience persona
The typical Buenos Aires fan in Mexico is balanced, around 32.4 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Buenos Aires fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~1.5M | 1.56× |
| Distrito Federal | ~900K | 0.96× |
| Jalisco | ~700K | 1.41× |
| Nuevo Leon | ~500K | 1.3× |
| Veracruz (state) | ~400K | 0.93× |
| Puebla | ~300K | 0.95× |
| Baja California | ~300K | 1.2× |
| Guanajuato | ~300K | 1× |
| Tamaulipas | ~300K | 1.33× |
| Michoacan de Ocampo | ~300K | 1.14× |
| Chihuahua | ~200K | 0.97× |
| Coahuila de Zaragoza | ~200K | 1.07× |
| Chiapas | ~200K | 0.95× |
| Sinaloa | ~200K | 0.89× |
| Oaxaca | ~200K | 0.8× |
| Yucatan | ~100K | 1.05× |
| Guerrero | ~100K | 0.8× |
| Hidalgo | ~100K | 0.83× |
| Morelos | ~100K | 0.86× |
| Aguascalientes | ~90K | 1.01× |
| Durango | ~80K | 0.82× |
| Baja California Sur | ~70K | 1.31× |
| Zacatecas | ~70K | 0.82× |
| Nayarit | ~70K | 1.05× |
| Tlaxcala | ~60K | 0.75× |
| Colima | ~40K | 0.94× |
| Campeche | ~40K | 0.79× |
Top brand affinities of Buenos Aires fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 277.03× | Shopping |
| Costa Rica | 494.02× | Travel & Leisure |
| Game consoles | 172.3× | Technology & Electronics |
| Catholic Church | 131.76× | Politics & Society |
| Mobile game | 74.29× | Games |
| Exfoliation (cosmetology) | 196.1× | Beauty & Wellness |
| Sarcasm | 83.61× | Politics & Society |
| Travel agency | 83.61× | Travel & Leisure |
| Banana | 65.03× | Food & Beverages |
| Broadcasting of sports events | 92.06× | Movies & TV |
| El País | 66.72× | News |
| Valentine's Day | 105.78× | Kids & Family |
| Dentistry | 53.21× | Business & Career |
| Freeware | 32.09× | Technology & Electronics |
| Sexology | 39.7× | Kids & Family |
| Daily Horoscope | 499.12× | Internet & Social Media |
| Orange (fruit) | 54.9× | Food & Beverages |
| Multi-level marketing | 44.76× | Business & Career |
| Love & Sex | 43.94× | Kids & Family |
| Pilsner | 48.99× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.24 |
| Travelling | THRILL | 21.84 |
| Urban Lifestyle | OPEN | 4.66 |
| Design Affinity | PREMIUM | 2.64 |
| Risk Appetite | THRILL | 2.51 |
| Career Orientation | POWER | 2.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Spain | 7.5% |
| Mexico | 7.5% |
See Buenos Aires audiences in other countries
More City audiences in Mexico
- Mexico City (13,772,405)
- Monterrey (9,936,750)
- Liverpool (8,335,387)
- Guadalajara (7,743,913)
- Oaxaca (7,671,037)
Frequently asked questions
How many fans does Buenos Aires have in Mexico?
Buenos Aires has an estimated audience of 6,814,380 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Buenos Aires fans?
52.8% of Buenos Aires fans are female, 47.2% are male, with an average age of 32.4 years.
Which brands do Buenos Aires fans like most?
Buenos Aires fans show strongest brand affinity for Shopping and fashion (277.03×), Costa Rica (494.02×), and Game consoles (172.3×) over the country average.
Where do Buenos Aires fans live in Mexico?
Buenos Aires fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~900K), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Buenos Aires fans also like?
Beyond Buenos Aires itself, the audience over-indexes on Costa Rica (494.02×), Game consoles (172.3×), Catholic Church (131.76×), and Mobile game (74.29×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Buenos Aires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.