New York City Audience in Spain
New York City has an estimated audience of 5,531,214 people in Spain. 55.0% are female, 45.0% are male, average age 43.3. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Beauty, Canada, El País (Uruguay), The White Lotus, Robert Redford.
The average New York City fan in Spain is 43.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Beauty, Canada, El País (Uruguay), with strongest over-indexing on Beauty (1.52× the country average). Demographically, the New York City audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New York City fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.3 |
| Estimated audience size | 5,531,214 |
Audience persona
The typical New York City fan in Spain is balanced, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Beauty.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,566,132 | 1.57× |
| Community of Madrid | 1,198,713 | 1.29× |
| Andalusia | 1,004,506 | 0.92× |
| Comunidad Valenciana | 693,800 | 1.12× |
| Canary Islands | 306,469 | 1.11× |
| Galicia | 243,817 | 0.94× |
| Balearic Islands | 229,356 | 1.48× |
| Region of Murcia | 226,329 | 1.19× |
| Basque Autonomous Country | 197,637 | 0.95× |
| Castile and León | 196,273 | 0.81× |
| Castilla-La Mancha | 163,048 | 0.73× |
| Aragon | 140,914 | 0.97× |
| Principality of Asturias | 110,514 | 0.85× |
| Extremadura | 66,477 | 0.56× |
| Cantabria | 62,027 | 0.89× |
| Navarre | 59,731 | 0.86× |
| La Rioja | 27,582 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty | 1.52× | Beauty & Wellness |
| Canada | 1.57× | Travel & Leisure |
| El País (Uruguay) | 1.69× | News |
| The White Lotus | 4.17× | Movies & TV |
| Robert Redford | 2.11× | Movies & TV |
| Broadcasting | 1.55× | Movies & TV |
| FilmAffinity | 1.8× | Movies & TV |
| Online newspaper | 1.52× | News |
| Stranger Things | 1.64× | Movies & TV |
| Acting | 1.52× | Business & Career |
| The Huffington Post | 3.83× | News |
| Business English | 3.67× | Business & Career |
| Telegram | 1.55× | Internet & Social Media |
| Video hosting service | 1.99× | Technology & Electronics |
| Wikipedia | 1.52× | Internet & Social Media |
| Electronic publishing | 1.51× | News |
| Livemusic | 1.74× | Music & Radio |
| Digital television | 1.52× | Movies & TV |
| Saatchi Gallery | 3.96× | Arts & Culture |
| Interpersonal relationship | 1.5× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.27 |
| Early Adopter Mentality | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.21 |
| Social Media Usage | JOY | 1.16 |
| Quality Awareness | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
See New York City audiences in other countries
More City audiences in Spain
- Madrid (19,057,275)
- Barcelona (14,510,740)
- Buenos Aires (6,817,490)
- Seville (6,306,864)
- Valencia (6,178,258)
Frequently asked questions
How many fans does New York City have in Spain?
New York City has an estimated audience of 5,531,214 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of New York City fans?
55.0% of New York City fans are female, 45.0% are male, with an average age of 43.3 years.
Which brands do New York City fans like most?
New York City fans show strongest brand affinity for Beauty (1.52×), Canada (1.57×), and El País (Uruguay) (1.69×) over the country average.
Where do New York City fans live in Spain?
New York City fans in Spain are most concentrated in Catalonia (reach 1,566,132), Community of Madrid (reach 1,198,713), and Andalusia (reach 1,004,506). These three regions account for the largest share of the active audience.
What other brands do New York City fans also like?
Beyond New York City itself, the audience over-indexes on Canada (1.57×), El País (Uruguay) (1.69×), The White Lotus (4.17×), and Robert Redford (2.11×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.