A data profile of the people who buy, follow and care about New York City in Spain — modelled from more than twelve digital signal sources. New York City has an estimated audience of 5,531,214 people in Spain.
The average New York City fan in Spain is 43.3 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Beauty, Canada, El País (Uruguay), with strongest over-indexing on Beauty (1.52× the country average).
Demographically, the New York City audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical New York City fan in Spain is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Beauty.
The key figures that characterise the New York City profile in Spain.
55.0% are female, 45.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 43.3 |
| Estimated audience size | 5,531,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide New York City audience comes from Spain.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.51× | |
| 02 | Balearic Islands | ~200K | 1.29× | |
| 03 | Community of Madrid | ~1M | 1.26× | |
| 04 | Comunidad Valenciana | ~700K | 1.09× | |
| 05 | Region of Murcia | ~200K | 1.09× | |
| 06 | Canary Islands | ~300K | 1.07× | |
| 07 | Aragon | ~100K | 0.99× | |
| 08 | Basque Autonomous Country | ~200K | 0.97× | |
| 09 | Cantabria | ~70K | 0.97× | |
| 10 | La Rioja | ~40K | 0.97× | |
| 11 | Galicia | ~200K | 0.96× | |
| 12 | Navarre | ~70K | 0.96× | |
| 13 | Principality of Asturias | ~100K | 0.95× | |
| 14 | Andalusia | ~1M | 0.94× | |
| 15 | Extremadura | ~100K | 0.91× | |
| 16 | Castile and León | ~200K | 0.90× | |
| 17 | Castilla-La Mancha | ~200K | 0.88× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New York | Travel & Leisure | 4.96× | ||
| 02 | Saatchi Gallery | Arts & Culture | 3.96× | ||
| 03 | The Huffington Post | News | 3.83× | ||
| 04 | Business English | Business & Career | 3.67× | ||
| 05 | Robert Redford | Movies & TV | 2.11× | ||
| 06 | Video hosting service | Technology & Electronics | 1.99× | ||
| 07 | FilmAffinity | Movies & TV | 1.80× | ||
| 08 | Livemusic | Music & Radio | 1.74× | ||
| 09 | El País (Uruguay) | News | 1.69× | ||
| 10 | Cable television | Technology & Electronics | 1.66× | ||
| 11 | Stranger Things | Movies & TV | 1.64× | ||
| 12 | Canada | Travel & Leisure | 1.57× | ||
| 13 | Broadcasting | Movies & TV | 1.55× | ||
| 14 | Beauty | Beauty & Wellness | 1.52× | ||
| 15 | Online newspaper | News | 1.52× | ||
| 16 | Acting | Business & Career | 1.52× | ||
| 17 | Digital television | Movies & TV | 1.52× | ||
| 18 | Wikipedia | Internet & Social Media | 1.52× | ||
| 19 | Electronic publishing | News | 1.51× | ||
| 20 | Interpersonal relationship | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Spirituality | BALANCE | 1.38× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.00× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Pet Ownership | JOY | 1.04× |
New York City has an estimated audience of 5,531,214 people in Spain, concentrated in Catalonia and Community of Madrid.
55.0% of New York City fans are female, 45.0% are male, with an average age of 43.3 years.
New York City fans show strongest brand affinity for Beauty (1.52×), Canada (1.57×), and El País (Uruguay) (1.69×) over the country average.
New York City fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Canada (1.57×), El País (Uruguay) (1.69×), Broadcasting (1.55×), and FilmAffinity (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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