A data profile of the people who buy, follow and care about New York City in France — modelled from more than twelve digital signal sources. New York City has an estimated audience of 4,106,419 people in France.
The average New York City fan in France is 41.2 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Sports, Entertainment, Food, with strongest over-indexing on Sports (1.77× the country average).
Demographically, the New York City audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical New York City fan in France is balanced, around 41.2 years old, with strong Travelling tendencies and a notable affinity for Sports.
The key figures that characterise the New York City profile in France.
54.0% are female, 46.0% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 41.2 |
| Estimated audience size | 4,106,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide New York City audience comes from France.
| Country | Share |
|---|---|
| United States | 40.0% |
| China | 4.8% |
| United Kingdom | 4.6% |
Where the New York City audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.45× | |
| 02 | Normandy | ~200K | 1.21× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.17× | |
| 04 | Grand Est | ~400K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.02× | |
| 06 | Pays de la Loire | ~200K | 0.98× | |
| 07 | Occitanie | ~300K | 0.97× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.94× | |
| 09 | Hauts-de-France | ~300K | 0.93× | |
| 10 | Centre-Val de Loire | ~100K | 0.93× | |
| 11 | Corsica | ~20K | 0.91× | |
| 12 | Brittany | ~200K | 0.89× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.87× |
The strongest cross-interests of the New York City audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Angelina | Sports | 4.83× | ||
| 02 | POV (TV series) | Movies & TV | 4.11× | ||
| 03 | Modeling agency | Fashion & Accessoires | 3.05× | ||
| 04 | Robert Redford | Movies & TV | 2.89× | ||
| 05 | Livemusic | Music & Radio | 2.85× | ||
| 06 | Outdoor Photographer | Arts & Culture | 2.73× | ||
| 07 | Fine-art photography | Technology & Electronics | 2.60× | ||
| 08 | Creative Commons | Technology & Electronics | 2.54× | ||
| 09 | Travel website | Travel & Leisure | 2.50× | ||
| 10 | Art exhibition | Arts & Culture | 1.86× | ||
| 11 | TikTok | Internet & Social Media | 1.79× | ||
| 12 | Sports | Sports | 1.77× | ||
| 13 | Contemporary art | Arts & Culture | 1.71× | ||
| 14 | Food | Food & Beverages | 1.66× | ||
| 15 | Design | Home & Garden | 1.64× | ||
| 16 | Music | Business & Career | 1.57× | ||
| 17 | Entertainment | Movies & TV | 1.56× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.55× | ||
| 19 | Popular culture | Arts & Culture | 1.54× | ||
| 20 | Reading | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.60× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.93× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Creativity | OPEN | 1.01× |
New York City has an estimated audience of 4,106,419 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.0% of New York City fans are female, 46.0% are male, with an average age of 41.2 years.
New York City fans show strongest brand affinity for Sports (1.77×), Entertainment (1.56×), and Food (1.66×) over the country average.
New York City fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Provence-Alpes-Côte d'Azur (reach ~400K). These three regions account for the largest share of the active audience.
Beyond New York City itself, the audience over-indexes on Entertainment (1.56×), Food (1.66×), Music (1.57×), and Design (1.64×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for New York City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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