Popular culture Audience in France
Popular culture has an estimated audience of 9,081,749 people in France. 56.4% are female, 43.6% are male, average age 40.0. Top brand affinities: TikTok, Fine-art photography, Google News, Improvisation, Livemusic.
Top brand affinities include TikTok, Fine-art photography, Google News, with strongest over-indexing on TikTok (2.05× the country average). Demographically, the Popular culture audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Extroversion, Mindfulness.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 40.0 |
| Estimated audience size | 9,081,749 |
Audience persona
The typical Popular culture fan in France is more female, around 40.0 years old, with strong Extroversion tendencies and a notable affinity for TikTok.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.05× | Internet & Social Media |
| Fine-art photography | 4.58× | Technology & Electronics |
| Google News | 2.28× | News |
| Improvisation | 5.87× | Music & Radio |
| Livemusic | 3.71× | Music & Radio |
| Do it yourself (DIY) | 1.73× | Home & Garden |
| Crédit Mutuel | 2.08× | Business & Career |
| Real property | 1.99× | Home & Garden |
| Happiness | 1.78× | Health |
| Lace wig | 3.31× | Beauty & Wellness |
| Game of Thrones | 2.4× | Movies & TV |
| Batman | 1.83× | Movies & TV |
| Spas | 1.68× | Beauty & Wellness |
| Hairstyle | 1.84× | Beauty & Wellness |
| Travel photography | 2.71× | Technology & Electronics |
| Free Mobile | 1.88× | Technology & Electronics |
| Superman | 1.74× | Movies & TV |
| RC Lens | 2.13× | Sports |
| Recreation | 1.55× | Travel & Leisure |
| Hair dryer | 3.46× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Mindfulness | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.29 |
| Travelling | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.