A data profile of the people who buy, follow and care about Popular culture in Italy — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 10,988,630 people in Italy.
Popular culture has an estimated audience of 10,988,630 people in Italy. 54.2% are female, 45.8% are male, average age 40.1. Top brand affinities: Wikipedia, Satire, New Testament, Improvisation, General practitioner.
Top brand affinities include Wikipedia, Satire, New Testament, with strongest over-indexing on Wikipedia (2.96× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Popular culture fan in Italy is balanced, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Popular culture profile in Italy.
54.2% are female, 45.8% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.1 |
| Estimated audience size | 10,988,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Popular culture audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Improvisation | Music & Radio | 3.55× | ||
| 02 | New Testament | Politics & Society | 3.24× | ||
| 03 | Old Testament | Politics & Society | 3.00× | ||
| 04 | Wikipedia | Internet & Social Media | 2.96× | ||
| 05 | Satire | Literature | 2.34× | ||
| 06 | Non-fiction books | Literature | 2.15× | ||
| 07 | General practitioner | Health | 2.04× | ||
| 08 | Broadcasting of sports events | Movies & TV | 2.03× | ||
| 09 | Video editing | Technology & Electronics | 2.02× | ||
| 10 | Doctor of Medicine | Business & Career | 2.00× | ||
| 11 | Rose | Home & Garden | 1.95× | ||
| 12 | Dentistry | Business & Career | 1.84× | ||
| 13 | Bohemian style | Fashion & Accessoires | 1.77× | ||
| 14 | Robert Redford | Movies & TV | 1.68× | ||
| 15 | Draught beer | Food & Beverages | 1.65× | ||
| 16 | Summer vacation | Travel & Leisure | 1.62× | ||
| 17 | Influencer marketing | Internet & Social Media | 1.62× | ||
| 18 | Abstract art | Arts & Culture | 1.57× | ||
| 19 | Batman | Movies & TV | 1.52× | ||
| 20 | Mediaset | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.17× | |
| Extroversion | THRILL | 1.16× | |
| Urban Lifestyle | OPEN | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Need for Security | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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