Popular culture Audience in Italy
Popular culture has an estimated audience of 10,988,630 people in Italy. 54.2% are female, 45.8% are male, average age 40.1. Top brand affinities: University, General practitioner, Dentistry, TikTok, Meat.
Top brand affinities include University, General practitioner, Dentistry, with strongest over-indexing on University (2.29× the country average). Demographically, the Popular culture audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 40.1 |
| Estimated audience size | 10,988,630 |
Audience persona
The typical Popular culture fan in Italy is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University | 2.29× | Business & Career |
| General practitioner | 3.22× | Health |
| Dentistry | 3.28× | Business & Career |
| TikTok | 1.57× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.64× | Fashion & Accessoires |
| Robert Redford | 2.65× | Movies & TV |
| Summer vacation | 2.11× | Travel & Leisure |
| Mediaset | 2.02× | Technology & Electronics |
| Canada | 1.86× | Travel & Leisure |
| Wikipedia | 1.8× | Internet & Social Media |
| Google Maps | 1.51× | Internet & Social Media |
| Instant messaging | 1.61× | Internet & Social Media |
| Rose | 2.82× | Home & Garden |
| Doctor of Medicine | 2.6× | Business & Career |
| Satire | 2.27× | Literature |
| Deal of the day | 1.73× | Shopping |
| Charity and causes | 1.73× | Business & Career |
| Indeed.com | 1.65× | Business & Career |
| Hollywood | 2.47× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.6 |
| Community Orientation | OPEN | 1.23 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.12 |
| Travelling | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.