Popular culture Audience in United Kingdom
Popular culture has an estimated audience of 16,028,580 people in United Kingdom. 57.7% are female, 42.3% are male, average age 42.2. Top regions: England, Scotland, South East. Top brand affinities: Weddings, Hobby, Distilled beverage, TUI, WhatsApp.
The average Popular culture fan in United Kingdom is 42.2 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Weddings, Hobby, Distilled beverage, with strongest over-indexing on Weddings (1.83× the country average). Demographically, the Popular culture audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 42.2 |
| Estimated audience size | 16,028,580 |
Audience persona
The typical Popular culture fan in United Kingdom is more female, around 42.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,379,507 | 0.7× |
| Scotland | 2,848,071 | 1.97× |
| South East | 2,066,991 | 0.96× |
| Yorkshire and the Humber | 1,668,388 | 1.3× |
| East of England | 1,637,204 | 1.12× |
| South West | 1,075,477 | 0.82× |
| East Midlands | 1,038,003 | 0.92× |
| West Midlands | 977,047 | 1.42× |
| North West | 733,637 | 0.43× |
| Wales | 680,802 | 0.74× |
| North East | 648,306 | 1.04× |
| Northern Ireland | 288,677 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.83× | Kids & Family |
| Hobby | 1.84× | Home & Garden |
| Distilled beverage | 1.68× | Food & Beverages |
| TUI | 1.74× | Travel & Leisure |
| 1.68× | Internet & Social Media | |
| Betfair | 2.19× | Games |
| DeviantArt | 3.28× | Internet & Social Media |
| William Hill (bookmaker) | 1.65× | Games |
| Expensive Taste | 2.16× | Business & Career |
| Mango | 3.28× | Shopping |
| Home business | 3.22× | Business & Career |
| Purchase discount | 3.02× | Shopping |
| Luxury yacht | 2.51× | Travel & Leisure |
| Refrigerator | 1.82× | Home & Garden |
| TripAdvisor | 1.63× | Travel & Leisure |
| Satire | 1.98× | Literature |
| Wikipedia | 1.58× | Internet & Social Media |
| Movie theater | 1.92× | Movies & TV |
| Bored Panda | 2.58× | Internet & Social Media |
| Scarlett Johansson | 2.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 1.09 |
| Social Media Usage | JOY | 1.09 |
| Extroversion | THRILL | 1.07 |
| Mindfulness | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Popular culture have in United Kingdom?
Popular culture has an estimated audience of 16,028,580 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Popular culture fans?
57.7% of Popular culture fans are female, 42.3% are male, with an average age of 42.2 years.
Which brands do Popular culture fans like most?
Popular culture fans show strongest brand affinity for Weddings (1.83×), Hobby (1.84×), and Distilled beverage (1.68×) over the country average.
Where do Popular culture fans live in United Kingdom?
Popular culture fans in United Kingdom are most concentrated in England (reach 10,379,507), Scotland (reach 2,848,071), and South East (reach 2,066,991). These three regions account for the largest share of the active audience.
What other brands do Popular culture fans also like?
Beyond Popular culture itself, the audience over-indexes on Hobby (1.84×), Distilled beverage (1.68×), TUI (1.74×), and WhatsApp (1.68×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.