Popular culture Audience in Brazil
Popular culture has an estimated audience of 14,470,652 people in Brazil. 58.5% are female, 41.5% are male, average age 39.6. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, São Paulo FC, Sport Club Corinthians Paulista, Nature.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, São Paulo FC, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.55× the country average). Demographically, the Popular culture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Risk Appetite.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.6 |
| Estimated audience size | 14,470,652 |
Audience persona
The typical Popular culture fan in Brazil is more female, around 39.6 years old, with strong Tradition tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.55× | Sports |
| Harry Potter | 1.62× | Movies & TV |
| São Paulo FC | 1.66× | Sports |
| Sport Club Corinthians Paulista | 1.61× | Sports |
| Nature | 1.81× | Home & Garden |
| Preta Gil | 1.74× | Music & Radio |
| Neymar | 1.64× | Sports |
| Family | 1.58× | Kids & Family |
| Social media | 1.61× | Business & Career |
| Video games | 1.56× | Games |
| Mixed martial arts | 3.1× | Sports |
| Happiness | 1.75× | Health |
| Sport Club do Recife | 2.01× | Sports |
| Grêmio Foot-Ball Porto Alegrense | 1.55× | Sports |
| UEFA Champions League | 1.59× | Sports |
| Esporte Clube Bahia | 1.61× | Sports |
| Telegram | 2.09× | Internet & Social Media |
| Electrolux | 2.05× | Home & Garden |
| Dogs | 1.66× | Pets & Animals |
| Forró | 1.98× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.29 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.