A data profile of the people who buy, follow and care about Popular culture in Brazil — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 14,470,652 people in Brazil.
Popular culture has an estimated audience of 14,470,652 people in Brazil. 58.5% are female, 41.5% are male, average age 39.6. Top brand affinities: MSN, Spanish language, Reggae, Internet meme, Brad Pitt.
Top brand affinities include MSN, Spanish language, Reggae, with strongest over-indexing on MSN (2× the country average).
Demographically, the Popular culture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Popular culture fan in Brazil is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Popular culture profile in Brazil.
58.5% are female, 41.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 39.6 |
| Estimated audience size | 14,470,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Popular culture audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chris Pratt | Movies & TV | 3.03× | ||
| 02 | Breakfast television | Movies & TV | 2.18× | ||
| 03 | Tom Hardy | Movies & TV | 2.17× | ||
| 04 | Spanish language | Politics & Society | 2.06× | ||
| 05 | MSN | News | 2.00× | ||
| 06 | Yahoo! | Internet & Social Media | 1.89× | ||
| 07 | Fandom | Literature | 1.70× | ||
| 08 | Tom Cruise | Movies & TV | 1.64× | ||
| 09 | Brad Pitt | Movies & TV | 1.62× | ||
| 10 | Deborah Secco | Movies & TV | 1.61× | ||
| 11 | Duvet | Home & Garden | 1.60× | ||
| 12 | Leonardo DiCaprio | Movies & TV | 1.59× | ||
| 13 | Juliana Paes | Movies & TV | 1.59× | ||
| 14 | Maria Bethânia | Music & Radio | 1.58× | ||
| 15 | Reggae | Music & Radio | 1.57× | ||
| 16 | UOL Esporte | Sports | 1.57× | ||
| 17 | Emma Stone | Movies & TV | 1.56× | ||
| 18 | The Big Bang Theory | Movies & TV | 1.53× | ||
| 19 | Comedy club | Movies & TV | 1.53× | ||
| 20 | Internet meme | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.27× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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