Popular culture Audience in Germany
A data profile of the people who buy, follow and care about Popular culture in Germany — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 9,149,228 people in Germany.
The average Popular culture fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Telegram, Nature, with strongest over-indexing on Tagesschau (1.98× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Popular culture fan in Germany is balanced, around 37.3 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Popular culture profile in Germany.
Search interest · 12-month trend
Demographics of Popular culture fans
49.4% are female, 50.6% are male, average age 37.3.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 37.3 |
| Estimated audience size | 9,149,228 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Popular culture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
Geography
Where the Popular culture audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~800K | 1.89× | |
| 02 | Hamburg | ~300K | 1.25× | |
| 03 | Bremen | ~90K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~2M | 0.99× | |
| 05 | Sachsen | ~400K | 0.99× | |
| 06 | Niedersachsen | ~900K | 0.96× | |
| 07 | Hessen | ~700K | 0.95× | |
| 08 | Rheinland-Pfalz | ~400K | 0.95× | |
| 09 | Schleswig-Holstein | ~300K | 0.94× | |
| 10 | Thüringen | ~200K | 0.94× | |
| 11 | Mecklenburg-Vorpommern | ~200K | 0.92× | |
| 12 | Saarland | ~100K | 0.92× | |
| 13 | Brandenburg | ~300K | 0.90× | |
| 14 | Sachsen-Anhalt | ~200K | 0.90× | |
| 15 | Bayern | ~1.5M | 0.88× | |
| 16 | Baden-Württemberg | ~1M | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Halle Berry | Movies & TV | 5.90× | ||
| 02 | Country rap | Music & Radio | 4.16× | ||
| 03 | Telegram | Internet & Social Media | 3.67× | ||
| 04 | Firefox | Internet & Social Media | 3.50× | ||
| 05 | Satire | Literature | 3.42× | ||
| 06 | German television comedy | Movies & TV | 3.39× | ||
| 07 | Succulent plant | Home & Garden | 2.71× | ||
| 08 | Volunteering | Politics & Society | 2.15× | ||
| 09 | Transfermarkt | Sports | 2.00× | ||
| 10 | Tagesschau | Movies & TV | 1.98× | ||
| 11 | Nature | Home & Garden | 1.96× | ||
| 12 | Livemusic | Music & Radio | 1.93× | ||
| 13 | Musical instrument | Music & Radio | 1.82× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.74× | ||
| 15 | Desserts | Food & Beverages | 1.73× | ||
| 16 | Vacations | Travel & Leisure | 1.72× | ||
| 17 | German language | Politics & Society | 1.67× | ||
| 18 | Batman | Movies & TV | 1.63× | ||
| 19 | Netto Marken-Discount | Shopping | 1.51× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.51× |
Personality of the Popular culture audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.49× | |
| Community Orientation | OPEN | 1.41× | |
| Spirituality | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.85× | |
| Family Orientation | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
Frequently asked questions
How many fans does Popular culture have in Germany?
Popular culture has an estimated audience of 9,149,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Popular culture fans?
49.4% of Popular culture fans are female, 50.6% are male, with an average age of 37.3 years.
Which brands do Popular culture fans like most?
Popular culture fans show strongest brand affinity for Tagesschau (1.98×), Telegram (3.67×), and Nature (1.96×) over the country average.
Where do Popular culture fans live in Germany?
Popular culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Popular culture fans also like?
Beyond Popular culture itself, the audience over-indexes on Telegram (3.67×), Nature (1.96×), Satire (3.42×), and Country rap (4.16×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Popular culture audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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