Popular culture Audience in Germany
Popular culture has an estimated audience of 9,149,228 people in Germany. 49.4% are female, 50.6% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, German television comedy, Tagesschau, Country rap, Transfermarkt.
The average Popular culture fan in Germany is 37.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, German television comedy, Tagesschau, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Popular culture audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 37.3 |
| Estimated audience size | 9,149,228 |
Audience persona
The typical Popular culture fan in Germany is balanced, around 37.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,959,526 | 0.98× |
| Bayern | 1,295,463 | 0.88× |
| Baden-Württemberg | 1,060,780 | 0.85× |
| Berlin | 896,446 | 2.19× |
| Niedersachsen | 835,748 | 0.94× |
| Hessen | 657,756 | 0.94× |
| Sachsen | 471,255 | 1.05× |
| Rheinland-Pfalz | 407,614 | 0.89× |
| Schleswig-Holstein | 300,280 | 0.91× |
| Hamburg | 297,197 | 1.44× |
| Brandenburg | 218,153 | 0.77× |
| Thüringen | 184,066 | 0.79× |
| Sachsen-Anhalt | 175,784 | 0.74× |
| Mecklenburg-Vorpommern | 149,363 | 0.86× |
| Bremen | 89,471 | 1.14× |
| Saarland | 70,333 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| German television comedy | 9.18× | Movies & TV |
| Tagesschau | 2.72× | Movies & TV |
| Country rap | 7.47× | Music & Radio |
| Transfermarkt | 3.11× | Sports |
| Headphones | 5.32× | Technology & Electronics |
| Western Union | 3.64× | Business & Career |
| Pets | 1.6× | Pets & Animals |
| Vacations | 2.45× | Travel & Leisure |
| Succulent plant | 4.14× | Home & Garden |
| Allgäu | 4.96× | Travel & Leisure |
| Spiegel Online | 1.73× | News |
| Automobiles | 1.58× | Cars & Mobility |
| Lieferando.de | 1.81× | Food & Beverages |
| Flowering plant | 3.37× | Home & Garden |
| Westdeutscher Rundfunk | 2.66× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Love Actually | 4.93× | Movies & TV |
| Livemusic | 2.23× | Music & Radio |
| Musical instrument | 2.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.19 |
| Pet Ownership | JOY | 1.17 |
| Sports Activity | POWER | 1.12 |
| Patriotism | CONSERVATISM | 1.11 |
| Indulgence | JOY | 1.07 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Popular culture have in Germany?
Popular culture has an estimated audience of 9,149,228 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Popular culture fans?
49.4% of Popular culture fans are female, 50.6% are male, with an average age of 37.3 years.
Which brands do Popular culture fans like most?
Popular culture fans show strongest brand affinity for Satire (8.81×), German television comedy (9.18×), and Tagesschau (2.72×) over the country average.
Where do Popular culture fans live in Germany?
Popular culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,959,526), Bayern (reach 1,295,463), and Baden-Württemberg (reach 1,060,780). These three regions account for the largest share of the active audience.
What other brands do Popular culture fans also like?
Beyond Popular culture itself, the audience over-indexes on German television comedy (9.18×), Tagesschau (2.72×), Country rap (7.47×), and Transfermarkt (3.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.