Popular culture Audience in Canada
Popular culture has an estimated audience of 8,227,304 people in Canada. 53.3% are female, 46.7% are male, average age 39.4. Top regions: Quebec, Ontario, Alberta. Top brand affinities: Liam Neeson, Bruce Willis, Bored Panda, Public library, Matthew McConaughey.
The average Popular culture fan in Canada is 39.4 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, Alberta. Top brand affinities include Liam Neeson, Bruce Willis, Bored Panda, with strongest over-indexing on Liam Neeson (2.23× the country average). Demographically, the Popular culture audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.4 |
| Estimated audience size | 8,227,304 |
Audience persona
The typical Popular culture fan in Canada is balanced, around 39.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Liam Neeson.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 3,467,867 | 1.76× |
| Ontario | 3,107,429 | 0.9× |
| Alberta | 935,156 | 0.92× |
| New Brunswick | 199,232 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liam Neeson | 2.23× | Movies & TV |
| Bruce Willis | 1.76× | Movies & TV |
| Bored Panda | 1.96× | Internet & Social Media |
| Public library | 1.7× | Literature |
| Matthew McConaughey | 1.61× | Movies & TV |
| John Travolta | 1.68× | Movies & TV |
| Allkpop | 1.98× | Music & Radio |
| Chris Pratt | 1.55× | Movies & TV |
| Goth subculture | 1.64× | Fashion & Accessoires |
| Hulk Hogan | 2.27× | Sports |
| Bottega Veneta | 1.58× | Fashion & Accessoires |
| Acne Studios | 1.7× | Fashion & Accessoires |
| Ashton Kutcher | 1.65× | Movies & TV |
| Italo disco | 2.43× | Music & Radio |
| Lee Min-ho | 2.86× | Fashion & Accessoires |
| Buffy the Vampire Slayer | 1.6× | Movies & TV |
| Pet Shop Boys | 1.53× | Music & Radio |
| OtterBox | 2.1× | Technology & Electronics |
| Duvet | 1.51× | Home & Garden |
| Sanrio | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Urban Lifestyle | OPEN | 1.11 |
| Extroversion | THRILL | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
| Individualism | JOY | 1.08 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Popular culture have in Canada?
Popular culture has an estimated audience of 8,227,304 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Popular culture fans?
53.3% of Popular culture fans are female, 46.7% are male, with an average age of 39.4 years.
Which brands do Popular culture fans like most?
Popular culture fans show strongest brand affinity for Liam Neeson (2.23×), Bruce Willis (1.76×), and Bored Panda (1.96×) over the country average.
Where do Popular culture fans live in Canada?
Popular culture fans in Canada are most concentrated in Quebec (reach 3,467,867), Ontario (reach 3,107,429), and Alberta (reach 935,156). These three regions account for the largest share of the active audience.
What other brands do Popular culture fans also like?
Beyond Popular culture itself, the audience over-indexes on Bruce Willis (1.76×), Bored Panda (1.96×), Public library (1.7×), and Matthew McConaughey (1.61×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.