A data profile of the people who buy, follow and care about Popular culture in Canada — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 8,227,304 people in Canada.
The average Popular culture fan in Canada is 39.4 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, Alberta.
Top brand affinities include Bruce Willis, Liam Neeson, Bored Panda, with strongest over-indexing on Bruce Willis (1.76× the country average).
Demographically, the Popular culture audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Popular culture fan in Canada is balanced, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bruce Willis.
The key figures that characterise the Popular culture profile in Canada.
53.3% are female, 46.7% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.4 |
| Estimated audience size | 8,227,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Popular culture audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
Where the Popular culture audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3.5M | 1.76× | |
| 02 | New Brunswick | ~200K | 1.05× | |
| 03 | Alberta | ~900K | 0.92× | |
| 04 | Ontario | ~3M | 0.90× |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lee Min-ho | Fashion & Accessoires | 2.86× | ||
| 02 | Italo disco | Music & Radio | 2.43× | ||
| 03 | Hulk Hogan | Sports | 2.27× | ||
| 04 | Liam Neeson | Movies & TV | 2.23× | ||
| 05 | OtterBox | Technology & Electronics | 2.10× | ||
| 06 | Allkpop | Music & Radio | 1.98× | ||
| 07 | Bored Panda | Internet & Social Media | 1.96× | ||
| 08 | Bruce Willis | Movies & TV | 1.76× | ||
| 09 | Public library | Literature | 1.70× | ||
| 10 | Acne Studios | Fashion & Accessoires | 1.70× | ||
| 11 | John Travolta | Movies & TV | 1.68× | ||
| 12 | Ashton Kutcher | Movies & TV | 1.65× | ||
| 13 | Goth subculture | Fashion & Accessoires | 1.64× | ||
| 14 | Matthew McConaughey | Movies & TV | 1.61× | ||
| 15 | Buffy the Vampire Slayer | Movies & TV | 1.60× | ||
| 16 | Bottega Veneta | Fashion & Accessoires | 1.58× | ||
| 17 | Chris Pratt | Movies & TV | 1.55× | ||
| 18 | Pet Shop Boys | Music & Radio | 1.53× | ||
| 19 | One Direction | Music & Radio | 1.52× | ||
| 20 | Duvet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.11× | |
| Extroversion | THRILL | 1.09× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Popular culture has an estimated audience of 8,227,304 people in Canada, concentrated in Quebec and Ontario.
53.3% of Popular culture fans are female, 46.7% are male, with an average age of 39.4 years.
Popular culture fans show strongest brand affinity for Bruce Willis (1.76×), Liam Neeson (2.23×), and Bored Panda (1.96×) over the country average.
Popular culture fans in Canada are most concentrated in Quebec (reach ~3.5M), Ontario (reach ~3M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Popular culture itself, the audience over-indexes on Liam Neeson (2.23×), Bored Panda (1.96×), Public library (1.7×), and Matthew McConaughey (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.