A data profile of the people who buy, follow and care about Pet Shop Boys in Canada — modelled from more than twelve digital signal sources. Pet Shop Boys has an estimated audience of 445,970 people in Canada.
The average Pet Shop Boys fan in Canada is 33.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TikTok, Rhythm and blues music, Anime convention, with strongest over-indexing on TikTok (1.99× the country average).
Demographically, the Pet Shop Boys audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pet Shop Boys fan in Canada is more female, around 33.7 years old, with strong Extroversion tendencies and a notable affinity for TikTok.
The key figures that characterise the Pet Shop Boys profile in Canada.
58.7% are female, 41.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 33.7 |
| Estimated audience size | 445,970 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Pet Shop Boys audience comes from Canada.
| Country | Share |
|---|---|
| United States | 29.6% |
| United Kingdom | 10.0% |
| Malaysia | 4.6% |
Where the Pet Shop Boys audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~300K | 1.44× | |
| 02 | British Columbia | ~90K | 1.41× | |
| 03 | Quebec | ~100K | 1.12× | |
| 04 | Nova Scotia | ~10K | 1.09× | |
| 05 | Alberta | ~60K | 1.06× | |
| 06 | Manitoba | ~20K | 0.96× | |
| 07 | Prince Edward Island | ~2K | 0.92× | |
| 08 | Newfoundland and Labrador | ~6K | 0.89× | |
| 09 | New Brunswick | ~9K | 0.88× | |
| 10 | Saskatchewan | ~10K | 0.84× |
The strongest cross-interests of the Pet Shop Boys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gothic rock | Music & Radio | 7.37× | ||
| 02 | Goth subculture | Fashion & Accessoires | 6.62× | ||
| 03 | Gothic fashion | Fashion & Accessoires | 5.10× | ||
| 04 | DeviantArt | Internet & Social Media | 4.13× | ||
| 05 | Anime convention | Literature | 3.83× | ||
| 06 | Pride | Politics & Society | 3.72× | ||
| 07 | One Piece | Movies & TV | 3.44× | ||
| 08 | Anime and manga fandom | Literature | 3.39× | ||
| 09 | Stranger Things | Movies & TV | 2.71× | ||
| 10 | Punk rock | Music & Radio | 2.67× | ||
| 11 | Rhythm and blues music | Music & Radio | 2.33× | ||
| 12 | KPop Demon Hunters | Movies & TV | 2.32× | ||
| 13 | Alternative rock | Music & Radio | 2.29× | ||
| 14 | Snapchat | Internet & Social Media | 2.29× | ||
| 15 | Taylor Swift | Music & Radio | 2.20× | ||
| 16 | Personal care | Health | 2.13× | ||
| 17 | Sephora | Shopping | 2.00× | ||
| 18 | TikTok | Internet & Social Media | 1.99× | ||
| 19 | Adventure | Travel & Leisure | 1.81× | ||
| 20 | Beverages | Food & Beverages | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.11× | |
| Mindfulness | BALANCE | 1.86× | |
| Pet Ownership | JOY | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| DIY Mentality | THRILL | 0.91× | |
| Career Orientation | POWER | 0.92× |
Pet Shop Boys has an estimated audience of 445,970 people in Canada, concentrated in Ontario and Quebec.
58.7% of Pet Shop Boys fans are female, 41.3% are male, with an average age of 33.7 years.
Pet Shop Boys fans show strongest brand affinity for TikTok (1.99×), Rhythm and blues music (2.33×), and Anime convention (3.83×) over the country average.
Pet Shop Boys fans in Canada are most concentrated in Ontario (reach ~300K), Quebec (reach ~100K), and British Columbia (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Pet Shop Boys itself, the audience over-indexes on Rhythm and blues music (2.33×), Anime convention (3.83×), DeviantArt (4.13×), and Gothic rock (7.37×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pet Shop Boys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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