Rascasse Audience Intelligence

Pet Shop Boys Audience in United States

Pet Shop Boys has an estimated audience of 3.8M people in United States.

#26among Band in United States#1105among people in United States#713in Music & Radio

The average Pet Shop Boys fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Pet Shop Boys ranks #26 among the 4437 objects in Band in United States — 1.3× the group median.

Its fans are 3.3 years younger than the group average of 38.1.

Women make up 57.3% of the fan base, 5.0 percentage points more than the group average.

Compared with the other 4436 objects in Band, Pet Shop Boys fans stand out for their interest in ADÉLA, Warriors (novel series) and Catherine O'Hara.

Interest is seasonal: July, September and October account for 43% of the year's searches, November is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include ADÉLA, Warriors (novel series), Catherine O'Hara, with strongest over-indexing on ADÉLA (10.54× the country average).

Demographically, the Pet Shop Boys audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Mindfulness.

The typical Pet Shop Boys fan in United States is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for ADÉLA.

Category: Music & Radio · Type: Person · Subtype: Band

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.8M
in United States
Gender
57.3%♀
42.7% male
Age
34.8
average years
Country rank
#8565
among all objects in United States
Fig. 01

Search interest · 12-month trend

+642%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pet Shop Boys fans

57.3% are female, 42.7% are male, average age 34.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Pet Shop Boys audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.8
Estimated audience size3.8M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Pet Shop Boys audience in United States
Age bracketShare%
16-2434%
25-3423%
35-4415%
45-5416%
55+12%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Pet Shop Boys audience comes from United States.

Worldwide audience distribution share by country for Pet Shop Boys
CountryShare
United States29.2%
United Kingdom11.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pet Shop Boys fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.46×
02Oregon~70K1.42×
03Washington, District of Columbia~10K1.32×
04Maine~20K1.26×
05New Hampshire~20K1.25×
06Washington~100K1.24×
07Utah~50K1.23×
08California~500K1.22×
09Vermont~9K1.22×
10New York~300K1.19×
11Rhode Island~10K1.18×
12Wisconsin~80K1.16×
13Minnesota~80K1.16×
14Connecticut~50K1.14×
15Colorado~70K1.12×
16Illinois~200K1.09×
17Pennsylvania~200K1.08×
18Nevada~40K1.05×
19New Mexico~30K1.04×
20Virginia~100K1.03×
21Arizona~90K1.02×
22Maryland~70K1.02×
23New Jersey~100K1.01×
24Kansas~30K1.01×
25Florida~200K0.99×
26Delaware~10K0.99×
27Ohio~100K0.97×
28Michigan~100K0.97×
29Missouri~70K0.97×
30Idaho~20K0.97×
31Alaska~8K0.94×
32Indiana~70K0.93×
33Montana~10K0.93×
34Iowa~30K0.89×
35Nebraska~20K0.89×
36West Virginia~20K0.89×
37Hawaii~10K0.89×
38Texas~200K0.87×
39North Carolina~100K0.87×
40Kentucky~40K0.86×
41Tennessee~70K0.84×
42South Carolina~50K0.84×
43Oklahoma~40K0.84×
44South Dakota~8K0.84×
45North Dakota~7K0.84×
46Georgia~100K0.83×
47Arkansas~30K0.81×
48Louisiana~40K0.79×
49Alabama~40K0.75×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Pet Shop Boys, United States
0.71×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pet Shop Boys audience vs. the country average
#·InterestCategoryAffinity×
01ADÉLAMusic & Radio10.54×
02Warriors (novel series)Literature6.09×
03Catherine O'HaraMovies & TV3.78×
04Scooby-DooMovies & TV3.77×
05Spirit HalloweenKids & Family3.19×
06Punk rockMusic & Radio2.96×
07Millie Bobby BrownMovies & TV2.89×
08ArtistMusic & Radio2.85×
09Alternative rockMusic & Radio2.07×
10EarthTravel & Leisure1.98×
11Video gamesGames1.90×
12BeautyBeauty & Wellness1.75×
13BeveragesFood & Beverages1.72×
14Food and drinkFood & Beverages1.70×
15Rock musicMusic & Radio1.65×
16New York CityTravel & Leisure1.65×
17Comedy moviesMovies & TV1.62×
18TikTokInternet & Social Media1.59×
19MoviesMovies & TV1.51×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pet Shop Boys audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pet Shop Boys audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.02×
MindfulnessBALANCE1.70×
Pet OwnershipJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pet Shop Boys audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.86×
Career OrientationPOWER0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Band audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pet Shop Boys over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/pet-shop-boys-11348” · Methodology