Popular culture Audience in United States

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Popular culture has an estimated audience of 82,108,853 people in United States. 55.4% are female, 44.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Google Home.

The average Popular culture fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (16.78× the country average). Demographically, the Popular culture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Popular culture fans

Demographic split for Popular culture audience in United States
MetricValue
Female55.4%
Male44.6%
Average age39.6
Estimated audience size82,108,853

Audience persona

The typical Popular culture fan in United States is more female, around 39.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Popular culture in United States
RegionReachAffinity
California11,657,9721.29×
Texas8,536,5321.21×
Florida6,348,0971.14×
New York4,942,4501.08×
Georgia2,810,0801.11×
Pennsylvania2,755,7291×
Illinois2,709,9920.99×
Ohio2,630,3951.04×
North Carolina2,466,0621×
Washington2,449,6401.49×
Virginia2,275,3361.14×
Tennessee2,255,0861.37×
New Jersey2,034,2520.97×
Michigan1,976,0800.92×
Arizona1,821,4301.09×
Massachusetts1,561,3700.97×
Indiana1,530,8301.02×
Maryland1,457,9451.03×
South Carolina1,350,8261.09×
Minnesota1,340,7861.14×
Missouri1,335,4221.01×
Colorado1,265,7220.98×
Louisiana1,097,2681.04×
Kentucky1,094,0731.06×
Wisconsin1,082,7220.88×
Alabama998,0900.87×
Oregon935,9570.99×
Nevada905,1621.14×
Oklahoma893,4910.98×
Utah841,9621.15×
Kansas784,1941.21×
Connecticut781,8840.95×
Mississippi701,4881.04×
Arkansas642,4260.95×
Iowa557,9620.82×
Nebraska462,9221.12×
Hawaii457,2511.3×
West Virginia384,2861.01×
New Mexico383,0370.93×
Idaho341,6640.83×
New Hampshire313,6920.97×
Rhode Island246,0220.94×
Maine221,7130.75×
Washington, District of Columbia215,1710.87×
Delaware185,9360.82×
North Dakota156,9040.93×
Montana144,6050.63×
Alaska135,5590.77×
South Dakota127,3830.67×
Vermont86,7200.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Popular culture audience
BrandAffinityCategory
Goop16.78×Internet & Social Media
Governor of Michigan19.96×Politics & Society
Vocal harmony11.4×Music & Radio
Grinch9.62×Movies & TV
Google Home12.13×Technology & Electronics
Hibachi14.17×Food & Beverages
Hipster15.99×Politics & Society
Cherish (group)17.68×Music & Radio
Fairy godmother12.11×Literature
Grace Slick14.06×Music & Radio
No Escape (1994 film)15.82×Movies & TV
TV Fanatic14.82×Movies & TV
El Paso County, Colorado17.11×Travel & Leisure
Guitarist (magazine)13.78×Music & Radio
La Jolla11.06×Travel & Leisure
Kikar HaShabbat19.57×News
Mathcore9.43×Music & Radio
Historic site4.69×Arts & Culture
Harlow12.67×Travel & Leisure
Gift registry13.79×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Popular culture audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.17
ExtroversionTHRILL1.05
Early Adopter MentalityPOWER1.03
Community OrientationOPEN0.98
Price SensitivityPREMIUM0.98
TraditionCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Popular culture
CountryShare
United States23.2%
China7.1%
India5.6%

See Popular culture audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Popular culture have in United States?

Popular culture has an estimated audience of 82,108,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Popular culture fans?

55.4% of Popular culture fans are female, 44.6% are male, with an average age of 39.6 years.

Which brands do Popular culture fans like most?

Popular culture fans show strongest brand affinity for Goop (16.78×), Governor of Michigan (19.96×), and Vocal harmony (11.4×) over the country average.

Where do Popular culture fans live in United States?

Popular culture fans in United States are most concentrated in California (reach 11,657,972), Texas (reach 8,536,532), and Florida (reach 6,348,097). These three regions account for the largest share of the active audience.

What other brands do Popular culture fans also like?

Beyond Popular culture itself, the audience over-indexes on Governor of Michigan (19.96×), Vocal harmony (11.4×), Grinch (9.62×), and Google Home (12.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.