Rascasse Audience Intelligence

Popular culture Audience in United States

A data profile of the people who buy, follow and care about Popular culture in United States — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 82,108,853 people in United States.

#108among Topic in United States#4in Arts & Culture

The average Popular culture fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Real property, with strongest over-indexing on Planet Fitness (1.84× the country average).

Demographically, the Popular culture audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Popular culture fan in United States is more female, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Popular culture profile in United States.

Audience size
82.1M
in United States
Gender
55.4%♀
44.6% male
Age
39.6
average years
Country rank
#134
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Popular culture fans

55.4% are female, 44.6% are male, average age 39.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Popular culture audience in United States
MetricValue
Female55.4%
Male44.6%
Average age39.6
Estimated audience size82,108,853
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Popular culture audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Popular culture audience comes from United States.

Worldwide audience distribution share by country for Popular culture
CountryShare
United States23.2%
China7.1%
India5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Popular culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Popular culture fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~2.5M1.48×
02Washington~2M1.26×
03Texas~8.5M1.24×
04Virginia~2.5M1.22×
05South Carolina~1.5M1.22×
06Minnesota~1.5M1.22×
07Hawaii~400K1.21×
08Kansas~800K1.20×
09Utah~900K1.19×
10Nebraska~500K1.18×
11California~10M1.16×
12Kentucky~1M1.14×
13Nevada~900K1.11×
14Louisiana~1M1.09×
15Georgia~2.5M1.08×
16Missouri~1.5M1.04×
17Florida~5.5M1.03×
18Illinois~3M1.03×
19Indiana~1.5M1.02×
20Arizona~1.5M1.01×
21New Hampshire~300K1.01×
22Ohio~2.5M1.00×
23Mississippi~700K0.99×
24West Virginia~400K0.99×
25Pennsylvania~2.5M0.98×
26Maryland~1.5M0.98×
27New York~4.5M0.97×
28North Carolina~2.5M0.97×
29Oklahoma~900K0.97×
30Oregon~900K0.96×
31New Mexico~400K0.96×
32Massachusetts~1.5M0.95×
33Rhode Island~200K0.95×
34North Dakota~200K0.95×
35Colorado~1M0.93×
36Connecticut~800K0.93×
37Arkansas~600K0.93×
38New Jersey~2M0.91×
39Wisconsin~1M0.91×
40Idaho~400K0.91×
41Washington, District of Columbia~200K0.90×
42Alaska~200K0.90×
43Michigan~2M0.88×
44Alabama~1M0.88×
45Iowa~600K0.88×
46South Dakota~200K0.88×
47Delaware~200K0.87×
48Maine~300K0.85×
49Vermont~100K0.82×
50Montana~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Popular culture, United States
0.80×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Popular culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Popular culture audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.73×
02American ApparelFashion & Accessoires2.45×
03Diaper bagKids & Family2.42×
04FunkoKids & Family2.26×
05Princess PollyFashion & Accessoires2.25×
06Bored PandaInternet & Social Media2.05×
07ClarinetMusic & Radio1.95×
08SaxophoneMusic & Radio1.92×
09LabradorPets & Animals1.92×
10Planet FitnessSports1.84×
11Real propertyHome & Garden1.84×
12Miniature SchnauzerPets & Animals1.79×
13HormoneHealth1.69×
14Made in USABusiness & Career1.67×
15MetaphysicsBusiness & Career1.65×
16Doberman PinscherPets & Animals1.60×
17FandomLiterature1.57×
18DentistryBusiness & Career1.54×
19True crimeMovies & TV1.51×
20DemocracyPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Popular culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Popular culture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
Community OrientationOPEN1.18×
Early Adopter MentalityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Popular culture audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
Social Media UsageJOY0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Popular culture have in United States?

Popular culture has an estimated audience of 82,108,853 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Popular culture fans?

55.4% of Popular culture fans are female, 44.6% are male, with an average age of 39.6 years.

03

Which brands do Popular culture fans like most?

Popular culture fans show strongest brand affinity for Planet Fitness (1.84×), Diaper bag (2.42×), and Real property (1.84×) over the country average.

04

Where do Popular culture fans live in United States?

Popular culture fans in United States are most concentrated in California (reach ~10M), Texas (reach ~8.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Popular culture fans also like?

Beyond Popular culture itself, the audience over-indexes on Diaper bag (2.42×), Real property (1.84×), Metaphysics (1.65×), and Dentistry (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Popular culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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