Popular culture Audience in Mexico
Popular culture has an estimated audience of 7,584,276 people in Mexico. 48.6% are female, 51.4% are male, average age 32.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (206.67× the country average). Demographically, the Popular culture audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 32.3 |
| Estimated audience size | 7,584,276 |
Audience persona
The typical Popular culture fan in Mexico is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Popular culture fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 206.67× | Shopping |
| Costa Rica | 388× | Travel & Leisure |
| Game consoles | 159.65× | Technology & Electronics |
| Catholic Church | 119.19× | Politics & Society |
| Mobile game | 68.92× | Games |
| Sarcasm | 76.54× | Politics & Society |
| Travel agency | 74.36× | Travel & Leisure |
| Banana | 63.42× | Food & Beverages |
| Broadcasting of sports events | 87.48× | Movies & TV |
| El País | 62.33× | News |
| Valentine's Day | 88.92× | Kids & Family |
| Dentistry | 48.11× | Business & Career |
| Exfoliation (cosmetology) | 95.29× | Beauty & Wellness |
| Freeware | 30.62× | Technology & Electronics |
| Sexology | 36.09× | Kids & Family |
| Daily Horoscope | 428.85× | Internet & Social Media |
| Orange (fruit) | 47.02× | Food & Beverages |
| Papaya | 37.18× | Food & Beverages |
| Machu Picchu | 38.27× | Travel & Leisure |
| Immigration | 49.21× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.73 |
| Travelling | THRILL | 19.28 |
| Urban Lifestyle | OPEN | 4.74 |
| Risk Appetite | THRILL | 2.38 |
| Mindfulness | BALANCE | 1.52 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.