Popular culture Audience in Mexico
Popular culture has an estimated audience of 7,584,276 people in Mexico. 48.6% are female, 51.4% are male, average age 32.3. Top brand affinities: Catholic Church, Banana, MSN, Sarcasm, Travel agency.
Top brand affinities include Catholic Church, Banana, MSN, with strongest over-indexing on Catholic Church (3.17× the country average). Demographically, the Popular culture audience skews balanced with an average age of 32.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 32.3 |
| Estimated audience size | 7,584,276 |
Audience persona
The typical Popular culture fan in Mexico is balanced, around 32.3 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 3.17× | Politics & Society |
| Banana | 3.37× | Food & Beverages |
| MSN | 3.08× | News |
| Sarcasm | 3.09× | Politics & Society |
| Travel agency | 3.1× | Travel & Leisure |
| Game consoles | 2.38× | Technology & Electronics |
| El País | 3.24× | News |
| Broadcasting of sports events | 4.29× | Movies & TV |
| Pedro Pascal | 2.82× | Movies & TV |
| Freeware | 2.75× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Dentistry | 2.66× | Business & Career |
| Sexology | 3.05× | Kids & Family |
| Papaya | 3.4× | Food & Beverages |
| Immigration | 4.68× | Politics & Society |
| Machu Picchu | 3.36× | Travel & Leisure |
| Breastfeeding | 2.88× | Kids & Family |
| Multi-level marketing | 3.43× | Business & Career |
| Orange (fruit) | 3.78× | Food & Beverages |
| Pilsner | 3.69× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.64 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.23 |
| Risk Appetite | THRILL | 1.21 |
| Patriotism | CONSERVATISM | 1.12 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.