A data profile of the people who buy, follow and care about Popular culture in Spain — modelled from more than twelve digital signal sources. Popular culture has an estimated audience of 6,845,772 people in Spain.
Popular culture has an estimated audience of 6,845,772 people in Spain. 56.5% are female, 43.5% are male, average age 42.9. Top brand affinities: Satire, WhatsApp, Iberia (airline), ABC, Distilled beverage.
Top brand affinities include Satire, WhatsApp, Iberia (airline), with strongest over-indexing on Satire (6.43× the country average).
Demographically, the Popular culture audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Popular culture fan in Spain is more female, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Satire.
The key figures that characterise the Popular culture profile in Spain.
56.5% are female, 43.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.9 |
| Estimated audience size | 6,845,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Popular culture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
The strongest cross-interests of the Popular culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 6.43× | ||
| 02 | New Testament | Politics & Society | 5.19× | ||
| 03 | Video editing | Technology & Electronics | 3.46× | ||
| 04 | Headphones | Technology & Electronics | 3.09× | ||
| 05 | Betfair | Games | 3.06× | ||
| 06 | Tinder | Internet & Social Media | 2.77× | ||
| 07 | Volunteering | Politics & Society | 2.74× | ||
| 08 | Refrigerator | Home & Garden | 2.68× | ||
| 09 | Internet & Social Media | 2.29× | |||
| 10 | Local food | Food & Beverages | 2.21× | ||
| 11 | Distilled beverage | Food & Beverages | 2.19× | ||
| 12 | ABC | Movies & TV | 2.18× | ||
| 13 | Iberia (airline) | Travel & Leisure | 2.14× | ||
| 14 | Modern art | Arts & Culture | 2.06× | ||
| 15 | Mango | Shopping | 2.03× | ||
| 16 | Superman | Movies & TV | 1.85× | ||
| 17 | Wikipedia | Internet & Social Media | 1.76× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.68× | ||
| 19 | Radio | Technology & Electronics | 1.59× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Extroversion | THRILL | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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