Popular culture Audience in Spain
Popular culture has an estimated audience of 6,845,772 people in Spain. 56.5% are female, 43.5% are male, average age 42.9. Top brand affinities: Singer-songwriter, Sports nutrition, Iberia (airline), Tinder, ABC.
Top brand affinities include Singer-songwriter, Sports nutrition, Iberia (airline), with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Popular culture audience skews more female with an average age of 42.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Arts & Culture · Type: Topic
Demographics of Popular culture fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.9 |
| Estimated audience size | 6,845,772 |
Audience persona
The typical Popular culture fan in Spain is more female, around 42.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Tinder | 3.56× | Internet & Social Media |
| ABC | 2.34× | Movies & TV |
| Movistar | 2.1× | Technology & Electronics |
| Oncology | 5.64× | Health |
| 1.74× | Internet & Social Media | |
| Harry Potter | 1.78× | Movies & TV |
| Dentistry | 3.59× | Business & Career |
| Aldi | 2.03× | Shopping |
| CAC 40 | 2.38× | Business & Career |
| Julio Iglesias | 2.02× | Music & Radio |
| TripAdvisor | 2.47× | Travel & Leisure |
| Stradivarius | 2× | Shopping |
| Conforama | 2.49× | Home & Garden |
| Superman | 1.84× | Movies & TV |
| Do it yourself (DIY) | 1.61× | Home & Garden |
| Celebrity | 1.69× | Movies & TV |
| Mobile game | 1.98× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.18 |
| Social Media Usage | JOY | 1.18 |
| Extroversion | THRILL | 1.17 |
| Travelling | THRILL | 1.14 |
| DIY Mentality | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| China | 7.1% |
| India | 5.6% |
See Popular culture audiences in other countries
More Arts & Culture audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Popular culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.