A data profile of the people who buy, follow and care about University in United Kingdom — modelled from more than twelve digital signal sources. University has an estimated audience of 8,543,546 people in United Kingdom.
The average University fan in United Kingdom is 39.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Popular culture, College, Bachelor's degree, with strongest over-indexing on Popular culture (1.51× the country average).
Demographically, the University audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical University fan in United Kingdom is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Popular culture.
The key figures that characterise the University profile in United Kingdom.
59.9% are female, 40.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.7 |
| Estimated audience size | 8,543,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide University audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Brazil | 5.6% |
| Italy | 4.5% |
Where the University audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.26× | |
| 02 | Greater London | ~1.5M | 1.21× | |
| 03 | North East | ~400K | 1.10× | |
| 04 | Wales | ~500K | 1.05× | |
| 05 | Scotland | ~800K | 1.03× | |
| 06 | South East | ~1M | 1.01× | |
| 07 | Northern Ireland | ~300K | 1.01× | |
| 08 | East of England | ~800K | 1.00× | |
| 09 | East Midlands | ~600K | 0.96× | |
| 10 | South West | ~700K | 0.93× | |
| 11 | England | ~6.5M | 0.91× | |
| 12 | West Midlands | ~300K | 0.78× | |
| 13 | Yorkshire and the Humber | ~500K | 0.75× |
The strongest cross-interests of the University audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caixa Econômica Federal | Business & Career | 2.43× | ||
| 02 | Mathrubhumi | News | 2.38× | ||
| 03 | Prothom Alo | News | 1.91× | ||
| 04 | Liberal arts college | Arts & Culture | 1.80× | ||
| 05 | Doctor of Philosophy | Business & Career | 1.77× | ||
| 06 | Students' union | Business & Career | 1.72× | ||
| 07 | UCAS | Business & Career | 1.70× | ||
| 08 | Tertiary education | Business & Career | 1.70× | ||
| 09 | Bachelor's degree | Business & Career | 1.69× | ||
| 10 | College | Business & Career | 1.67× | ||
| 11 | TES (magazine) | News | 1.67× | ||
| 12 | Universities in the United Kingdom | Business & Career | 1.65× | ||
| 13 | Postgraduate education | Business & Career | 1.60× | ||
| 14 | University of Oxford | Business & Career | 1.58× | ||
| 15 | A-level | Business & Career | 1.56× | ||
| 16 | hotstar | Movies & TV | 1.53× | ||
| 17 | Popular culture | Arts & Culture | 1.51× | ||
| 18 | Academic degree | Business & Career | 1.51× | ||
| 19 | Storytelling | Business & Career | 1.51× | ||
| 20 | Undergraduate education | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.08× | |
| Spirituality | BALANCE | 1.06× | |
| Creativity | OPEN | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.90× | |
| Indulgence | JOY | 0.95× | |
| Sports Activity | POWER | 0.95× |
University has an estimated audience of 8,543,546 people in United Kingdom, concentrated in England and Greater London.
59.9% of University fans are female, 40.1% are male, with an average age of 39.7 years.
University fans show strongest brand affinity for Popular culture (1.51×), College (1.67×), and Bachelor's degree (1.69×) over the country average.
University fans in United Kingdom are most concentrated in England (reach ~6.5M), Greater London (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond University itself, the audience over-indexes on College (1.67×), Bachelor's degree (1.69×), Academic degree (1.51×), and Caixa Econômica Federal (2.43×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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