A data profile of the people who buy, follow and care about Storytelling in United Kingdom — modelled from more than twelve digital signal sources. Storytelling has an estimated audience of 3,075,487 people in United Kingdom.
The average Storytelling fan in United Kingdom is 43.2 years old, more female, and lives primarily in Yorkshire and the Humber.
The audience is concentrated in Yorkshire and the Humber, South East, East of England.
Top brand affinities include Wikipedia, Philanthropy, Do it yourself (DIY), with strongest over-indexing on Wikipedia (2.45× the country average).
Demographically, the Storytelling audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Storytelling fan in United Kingdom is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Storytelling profile in United Kingdom.
61.5% are female, 38.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 43.2 |
| Estimated audience size | 3,075,487 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Storytelling audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.4% |
| India | 7.2% |
| China | 4.8% |
Where the Storytelling audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~400K | 1.80× | |
| 02 | West Midlands | ~100K | 1.08× | |
| 03 | North East | ~100K | 1.05× | |
| 04 | South East | ~400K | 1.01× | |
| 05 | East of England | ~300K | 1.00× | |
| 06 | South West | ~200K | 0.85× | |
| 07 | East Midlands | ~200K | 0.83× | |
| 08 | North West | ~200K | 0.63× |
The strongest cross-interests of the Storytelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Megamind | Movies & TV | 6.23× | ||
| 02 | Public library | Literature | 3.99× | ||
| 03 | Young-adult fiction | Literature | 3.81× | ||
| 04 | Political science | Business & Career | 3.04× | ||
| 05 | Bookselling | Literature | 2.85× | ||
| 06 | E-book readers | Technology & Electronics | 2.65× | ||
| 07 | Book discussion club | Literature | 2.65× | ||
| 08 | Philanthropy | Arts & Culture | 2.61× | ||
| 09 | Wikipedia | Internet & Social Media | 2.45× | ||
| 10 | Crime fiction | Literature | 2.15× | ||
| 11 | Innovation | Business & Career | 2.14× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.90× | ||
| 13 | Local food | Food & Beverages | 1.83× | ||
| 14 | Activism | Politics & Society | 1.78× | ||
| 15 | Etsy | Fashion & Accessoires | 1.68× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.60× | ||
| 17 | Meditation | Health | 1.60× | ||
| 18 | Politics | Politics & Society | 1.58× | ||
| 19 | Fiction books | Literature | 1.55× | ||
| 20 | Autotrader | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Spirituality | BALANCE | 1.40× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.82× | |
| Indulgence | JOY | 0.89× | |
| Social Media Usage | JOY | 0.93× |
Storytelling has an estimated audience of 3,075,487 people in United Kingdom, concentrated in Yorkshire and the Humber and South East.
61.5% of Storytelling fans are female, 38.5% are male, with an average age of 43.2 years.
Storytelling fans show strongest brand affinity for Wikipedia (2.45×), Philanthropy (2.61×), and Do it yourself (DIY) (1.6×) over the country average.
Storytelling fans in United Kingdom are most concentrated in Yorkshire and the Humber (reach ~400K), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Storytelling itself, the audience over-indexes on Philanthropy (2.61×), Do it yourself (DIY) (1.6×), Politics (1.58×), and Megamind (6.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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