Rascasse Audience Intelligence

Storytelling Audience in United States

A data profile of the people who buy, follow and care about Storytelling in United States — modelled from more than twelve digital signal sources. Storytelling has an estimated audience of 14,178,842 people in United States.

#1665among Topic in United States#254in Business & Career

The average Storytelling fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Innovation, E-book readers, with strongest over-indexing on Planet Fitness (1.75× the country average).

Demographically, the Storytelling audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Storytelling fan in United States is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Storytelling profile in United States.

Audience size
14.2M
in United States
Gender
59.3%♀
40.7% male
Age
40.4
average years
Country rank
#2474
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Storytelling fans

59.3% are female, 40.7% are male, average age 40.4.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Storytelling audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.4
Estimated audience size14,178,842
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Storytelling audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Storytelling audience comes from United States.

Worldwide audience distribution share by country for Storytelling
CountryShare
United States20.4%
India7.2%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Storytelling audience in United States is strongest.

Fig. 05

Top regions by affinity

Storytelling fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K2.39×
02Kansas~200K1.87×
03Utah~200K1.80×
04Arizona~400K1.34×
05New York~1M1.25×
06Tennessee~300K1.11×
07California~1.5M1.10×
08Colorado~200K1.08×
09Washington~300K1.05×
10Oregon~200K1.05×
11Georgia~500K1.03×
12Hawaii~60K1.01×
13Washington, District of Columbia~40K1.00×
14Massachusetts~300K0.99×
15Idaho~70K0.99×
16Alaska~30K0.99×
17Virginia~300K0.97×
18North Dakota~30K0.97×
19Vermont~20K0.96×
20Maryland~200K0.95×
21Missouri~200K0.95×
22Montana~40K0.95×
23Oklahoma~100K0.94×
24Rhode Island~40K0.94×
25South Dakota~30K0.94×
26Minnesota~200K0.93×
27Connecticut~100K0.93×
28Kentucky~200K0.92×
29Maine~50K0.92×
30Indiana~200K0.91×
31Nevada~100K0.91×
32Arkansas~100K0.91×
33New Hampshire~50K0.91×
34Texas~1M0.90×
35Nebraska~60K0.90×
36New Jersey~300K0.89×
37North Carolina~400K0.88×
38Alabama~200K0.88×
39Delaware~30K0.88×
40Michigan~300K0.87×
41Iowa~100K0.87×
42Ohio~400K0.86×
43Wisconsin~200K0.86×
44South Carolina~200K0.85×
45Pennsylvania~400K0.84×
46Illinois~400K0.84×
47Louisiana~200K0.84×
48Mississippi~100K0.84×
49West Virginia~60K0.84×
50Florida~800K0.82×
Fig. 06

Affinity by region

Affinity by region — Storytelling, United States
0.82×1.00×2.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Storytelling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Storytelling audience
#·InterestCategoryAffinity×
01Book discussion clubLiterature3.30×
02Web serverTechnology & Electronics2.95×
03E-book readersTechnology & Electronics2.73×
04Diaper bagKids & Family2.29×
05InnovationBusiness & Career2.15×
06Millie Bobby BrownMovies & TV1.99×
07Hair conditionerBeauty & Wellness1.92×
08Natural skin careBeauty & Wellness1.91×
09Short storyLiterature1.91×
10LibraryLiterature1.87×
11MetaphysicsBusiness & Career1.85×
12Broadway theatreTravel & Leisure1.85×
13Art exhibitionArts & Culture1.81×
14Planet FitnessSports1.75×
15PhilanthropyArts & Culture1.74×
16Internet celebrityInternet & Social Media1.74×
17Diane KeatonMovies & TV1.71×
18MindfulnessHealth1.69×
19ReggaetonMusic & Radio1.67×
20Vintage clothingFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Storytelling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Storytelling audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
PatriotismCONSERVATISM1.41×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Storytelling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.83×
Family OrientationCONSERVATISM0.89×
Social Media UsageJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Storytelling have in United States?

Storytelling has an estimated audience of 14,178,842 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Storytelling fans?

59.3% of Storytelling fans are female, 40.7% are male, with an average age of 40.4 years.

03

Which brands do Storytelling fans like most?

Storytelling fans show strongest brand affinity for Planet Fitness (1.75×), Innovation (2.15×), and E-book readers (2.73×) over the country average.

04

Where do Storytelling fans live in United States?

Storytelling fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Storytelling fans also like?

Beyond Storytelling itself, the audience over-indexes on Innovation (2.15×), E-book readers (2.73×), Diaper bag (2.29×), and Web server (2.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Storytelling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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