Storytelling Audience in United States

Storytelling logo

Storytelling has an estimated audience of 14,178,842 people in United States. 59.3% are female, 40.7% are male, average age 40.4. Top regions: California, Texas, New York. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Storytelling fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (16.08× the country average). Demographically, the Storytelling audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Storytelling fans

Demographic split for Storytelling audience in United States
MetricValue
Female59.3%
Male40.7%
Average age40.4
Estimated audience size14,178,842

Audience persona

The typical Storytelling fan in United States is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Storytelling in United States
RegionReachAffinity
California1,882,5081.21×
Texas1,205,4350.99×
New York999,4151.26×
Florida889,0880.93×
Illinois436,9420.93×
Georgia432,2340.99×
Pennsylvania428,8810.9×
North Carolina391,8870.92×
Ohio376,0180.86×
Virginia372,3861.08×
Arizona366,8161.27×
Michigan340,7230.92×
New Jersey340,6450.94×
Washington333,6071.17×
Massachusetts313,7141.12×
Tennessee306,7111.08×
New Mexico250,4443.52×
Colorado245,6341.1×
Maryland244,1321×
Indiana225,6790.87×
Missouri214,4900.94×
Oregon207,3031.28×
Minnesota197,1460.97×
Wisconsin185,5220.87×
Alabama176,4370.89×
South Carolina170,2410.8×
Utah156,4351.23×
Kentucky148,7550.84×
Louisiana147,0610.8×
Oklahoma141,5710.9×
Connecticut134,4470.95×
Nevada116,9270.85×
Iowa107,7600.92×
Kansas93,8910.84×
Arkansas93,0610.8×
Mississippi81,4750.7×
Hawaii60,6721×
Idaho60,2440.85×
Nebraska59,9810.84×
Washington, District of Columbia56,9781.34×
New Hampshire46,2530.83×
West Virginia44,5040.67×
Maine40,2130.79×
Rhode Island39,4320.87×
Montana36,9550.94×
South Dakota29,0940.89×
Delaware26,3040.67×
Vermont25,7241.03×
Alaska24,2240.8×
North Dakota22,8310.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Storytelling audience
BrandAffinityCategory
Goop16.08×Internet & Social Media
Governor of Michigan19.2×Politics & Society
Vocal harmony10.36×Music & Radio
Grinch8.41×Movies & TV
Wok13.28×Food & Beverages
Google Home11.9×Technology & Electronics
Hibachi13.85×Food & Beverages
headspace15.26×Health
Grace Slick14.06×Music & Radio
Cherish (group)17.26×Music & Radio
Hipster14.96×Politics & Society
Fairy godmother10.71×Literature
No Escape (1994 film)15.82×Movies & TV
TV Fanatic13.48×Movies & TV
El Paso County, Colorado16.21×Travel & Leisure
Kikar HaShabbat18.51×News
Guitarist (magazine)12.71×Music & Radio
La Jolla10.01×Travel & Leisure
Mathcore8.17×Music & Radio
Gift registry13.19×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Storytelling audience
TraitClusterScore
MindfulnessBALANCE1.62
LGBTQ+ IdentityOPEN1.53
SustainabilityBALANCE1.29
ExtroversionTHRILL1.27
Urban LifestyleOPEN1.26
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Storytelling
CountryShare
United States20.4%
India7.2%
China4.8%

See Storytelling audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Storytelling have in United States?

Storytelling has an estimated audience of 14,178,842 people in United States, concentrated in California and Texas.

What is the gender split and age of Storytelling fans?

59.3% of Storytelling fans are female, 40.7% are male, with an average age of 40.4 years.

Which brands do Storytelling fans like most?

Storytelling fans show strongest brand affinity for Goop (16.08×), Governor of Michigan (19.2×), and Vocal harmony (10.36×) over the country average.

Where do Storytelling fans live in United States?

Storytelling fans in United States are most concentrated in California (reach 1,882,508), Texas (reach 1,205,435), and New York (reach 999,415). These three regions account for the largest share of the active audience.

What other brands do Storytelling fans also like?

Beyond Storytelling itself, the audience over-indexes on Governor of Michigan (19.2×), Vocal harmony (10.36×), Grinch (8.41×), and Wok (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.