A data profile of the people who buy, follow and care about Storytelling in India — modelled from more than twelve digital signal sources. Storytelling has an estimated audience of 4,984,464 people in India.
Storytelling has an estimated audience of 4,984,464 people in India. 27.4% are female, 72.6% are male, average age 32.0. Top brand affinities: Videography, Wikipedia, Internet celebrity, Real property, Anthropology.
Top brand affinities include Videography, Wikipedia, Internet celebrity, with strongest over-indexing on Videography (3.61× the country average).
Demographically, the Storytelling audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Storytelling fan in India is more male, around 32.0 years old, with strong Community Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Storytelling profile in India.
27.4% are female, 72.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 32.0 |
| Estimated audience size | 4,984,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Storytelling audience comes from India.
| Country | Share |
|---|---|
| United States | 20.4% |
| India | 7.2% |
| China | 4.8% |
The strongest cross-interests of the Storytelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Videography | Internet & Social Media | 3.61× | ||
| 02 | Spanish language | Politics & Society | 2.62× | ||
| 03 | Real property | Home & Garden | 2.18× | ||
| 04 | romantic comedies | Movies & TV | 2.13× | ||
| 05 | Qatar | Travel & Leisure | 2.03× | ||
| 06 | Breakfast television | Movies & TV | 1.93× | ||
| 07 | Aesthetics | Home & Garden | 1.88× | ||
| 08 | Long hair | Beauty & Wellness | 1.79× | ||
| 09 | Anthropology | Business & Career | 1.75× | ||
| 10 | Short story | Literature | 1.73× | ||
| 11 | Wattpad | Internet & Social Media | 1.72× | ||
| 12 | Wikipedia | Internet & Social Media | 1.69× | ||
| 13 | Fiverr | Business & Career | 1.65× | ||
| 14 | Internet celebrity | Internet & Social Media | 1.62× | ||
| 15 | Library | Literature | 1.62× | ||
| 16 | Cupcake | Food & Beverages | 1.61× | ||
| 17 | Diary | Kids & Family | 1.57× | ||
| 18 | Hindustan | Politics & Society | 1.56× | ||
| 19 | Activism | Politics & Society | 1.52× | ||
| 20 | Handball | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Spirituality | BALANCE | 1.28× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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