Rascasse Audience Intelligence

Storytelling Audience in Germany

A data profile of the people who buy, follow and care about Storytelling in Germany — modelled from more than twelve digital signal sources. Storytelling has an estimated audience of 1,854,711 people in Germany.

#2067among Topic in Germany#343in Business & Career

The average Storytelling fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Crime fiction, Tagesschau, with strongest over-indexing on Hugendubel (4.9× the country average).

Demographically, the Storytelling audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Storytelling fan in Germany is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Hugendubel.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Storytelling profile in Germany.

Audience size
1.9M
in Germany
Gender
63.5%♀
36.5% male
Age
37.5
average years
Country rank
#3633
Topic in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Storytelling fans

63.5% are female, 36.5% are male, average age 37.5.

Fig. 02

Gender split

63.5%
Female
36.5%
Male
Demographic split for Storytelling audience in Germany
MetricValue
Female63.5%
Male36.5%
Average age37.5
Estimated audience size1,854,711
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Storytelling audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Storytelling audience comes from Germany.

Worldwide audience distribution share by country for Storytelling
CountryShare
United States20.4%
India7.2%
China4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Storytelling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Storytelling fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.37×
02Hamburg~50K1.20×
03Hessen~200K1.18×
04Bayern~300K1.05×
05Baden-Württemberg~300K1.04×
06Sachsen~90K1.02×
07Nordrhein-Westfalen~400K1.01×
08Niedersachsen~200K1.00×
09Bremen~20K1.00×
10Schleswig-Holstein~60K0.97×
11Rheinland-Pfalz~90K0.96×
12Brandenburg~50K0.92×
13Thüringen~40K0.88×
14Saarland~20K0.88×
15Sachsen-Anhalt~40K0.87×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Storytelling, Germany
0.82×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Storytelling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Storytelling audience
#·InterestCategoryAffinity×
01GoodreadsLiterature5.71×
02Young-adult fictionLiterature5.30×
03Crime fictionLiterature4.91×
04HugendubelShopping4.90×
05Cultural heritagePolitics & Society4.05×
06Detective fictionLiterature3.78×
07E-book readersTechnology & Electronics3.56×
08Tour de FranceSports3.34×
09Robert RedfordMovies & TV3.22×
10Flowering plantHome & Garden2.98×
11BooksellingLiterature2.97×
12Shih TzuPets & Animals2.63×
13Labrador RetrieverPets & Animals2.33×
14French BulldogPets & Animals2.30×
15EtsyFashion & Accessoires2.28×
16Self-awarenessHealth2.19×
17RyanairTravel & Leisure2.06×
18TattoosFashion & Accessoires1.85×
19TagesschauMovies & TV1.72×
20Do it yourself (DIY)Home & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Storytelling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Storytelling audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.71×
ExtroversionTHRILL1.54×
MindfulnessBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Storytelling audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.82×
DIY MentalityTHRILL0.96×
Luxury OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Storytelling have in Germany?

Storytelling has an estimated audience of 1,854,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Storytelling fans?

63.5% of Storytelling fans are female, 36.5% are male, with an average age of 37.5 years.

03

Which brands do Storytelling fans like most?

Storytelling fans show strongest brand affinity for Hugendubel (4.9×), Crime fiction (4.91×), and Tagesschau (1.72×) over the country average.

04

Where do Storytelling fans live in Germany?

Storytelling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Storytelling fans also like?

Beyond Storytelling itself, the audience over-indexes on Crime fiction (4.91×), Tagesschau (1.72×), Tour de France (3.34×), and Ryanair (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Storytelling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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