Storytelling Audience in Germany
Storytelling has an estimated audience of 1,854,711 people in Germany. 63.5% are female, 36.5% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Natural rubber, Preacher (comics), Commercial mortgage.
The average Storytelling fan in Germany is 37.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Natural rubber, with strongest over-indexing on Progressive rock (3.21× the country average). Demographically, the Storytelling audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Storytelling fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 37.5 |
| Estimated audience size | 1,854,711 |
Audience persona
The typical Storytelling fan in Germany is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 415,114 | 1.02× |
| Bayern | 322,643 | 1.08× |
| Baden-Württemberg | 270,395 | 1.07× |
| Niedersachsen | 184,298 | 1.02× |
| Hessen | 165,412 | 1.17× |
| Berlin | 125,857 | 1.52× |
| Sachsen | 91,577 | 1.01× |
| Rheinland-Pfalz | 90,320 | 0.97× |
| Schleswig-Holstein | 62,574 | 0.94× |
| Hamburg | 53,756 | 1.28× |
| Brandenburg | 51,419 | 0.89× |
| Sachsen-Anhalt | 37,844 | 0.79× |
| Thüringen | 35,754 | 0.76× |
| Mecklenburg-Vorpommern | 25,887 | 0.73× |
| Saarland | 17,196 | 0.76× |
| Bremen | 15,711 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.21× | Music & Radio |
| Artistic inspiration | 1.82× | Arts & Culture |
| Natural rubber | 2.39× | Cars & Mobility |
| Preacher (comics) | 6.5× | Literature |
| Commercial mortgage | 1.91× | Business & Career |
| Information sensitivity | 4.22× | Technology & Electronics |
| Icon (magazine) | 1.87× | Arts & Culture |
| Este, Veneto | 1.57× | Travel & Leisure |
| Esra Erol | 3.38× | Movies & TV |
| Huck (magazine) | 5.69× | Internet & Social Media |
| Euphonium | 6.04× | Music & Radio |
| Molly Hatchet | 7.09× | Music & Radio |
| Ipekyol | 2.24× | Shopping |
| MS Mode | 3.72× | Fashion & Accessoires |
| Golem | 1.73× | Technology & Electronics |
| Ireen Sheer | 1.53× | Music & Radio |
| Hauptschule | 4.14× | Kids & Family |
| Scratching post | 3.02× | Pets & Animals |
| Hà Tĩnh | 6.62× | Travel & Leisure |
| Cachorro | 1.73× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.62 |
| Sports Activity | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Pet Ownership | JOY | 1.39 |
| Mindfulness | BALANCE | 1.38 |
| Design Affinity | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| India | 7.2% |
| China | 4.8% |
See Storytelling audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Storytelling have in Germany?
Storytelling has an estimated audience of 1,854,711 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Storytelling fans?
63.5% of Storytelling fans are female, 36.5% are male, with an average age of 37.5 years.
Which brands do Storytelling fans like most?
Storytelling fans show strongest brand affinity for Progressive rock (3.21×), Artistic inspiration (1.82×), and Natural rubber (2.39×) over the country average.
Where do Storytelling fans live in Germany?
Storytelling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 415,114), Bayern (reach 322,643), and Baden-Württemberg (reach 270,395). These three regions account for the largest share of the active audience.
What other brands do Storytelling fans also like?
Beyond Storytelling itself, the audience over-indexes on Artistic inspiration (1.82×), Natural rubber (2.39×), Preacher (comics) (6.5×), and Commercial mortgage (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.