A data profile of the people who buy, follow and care about Storytelling in Spain — modelled from more than twelve digital signal sources. Storytelling has an estimated audience of 2,088,661 people in Spain.
Storytelling has an estimated audience of 2,088,661 people in Spain. 64.2% are female, 35.8% are male, average age 42.8. Top brand affinities: Book discussion club, Public library, Coches.net, Crime fiction, Millie Bobby Brown.
Top brand affinities include Book discussion club, Public library, Coches.net, with strongest over-indexing on Book discussion club (8.2× the country average).
Demographically, the Storytelling audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Storytelling fan in Spain is more female, around 42.8 years old, with strong Individualism tendencies and a notable affinity for Book discussion club.
The key figures that characterise the Storytelling profile in Spain.
64.2% are female, 35.8% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 42.8 |
| Estimated audience size | 2,088,661 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Storytelling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.4% |
| India | 7.2% |
| China | 4.8% |
The strongest cross-interests of the Storytelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Book discussion club | Literature | 8.20× | ||
| 02 | Kitchen knife | Home & Garden | 6.72× | ||
| 03 | Public library | Literature | 4.65× | ||
| 04 | Forex Online Trading | Business & Career | 3.93× | ||
| 05 | Crime fiction | Literature | 3.84× | ||
| 06 | Millie Bobby Brown | Movies & TV | 3.37× | ||
| 07 | Breaking news | Movies & TV | 2.56× | ||
| 08 | Library | Literature | 2.56× | ||
| 09 | Lunch | Food & Beverages | 2.55× | ||
| 10 | E-book readers | Technology & Electronics | 2.49× | ||
| 11 | Bookselling | Literature | 2.48× | ||
| 12 | Volunteering | Politics & Society | 2.34× | ||
| 13 | Natural skin care | Beauty & Wellness | 2.23× | ||
| 14 | Podcast | Music & Radio | 2.21× | ||
| 15 | Wikipedia | Internet & Social Media | 2.09× | ||
| 16 | Superman | Movies & TV | 1.94× | ||
| 17 | Coches.net | Cars & Mobility | 1.78× | ||
| 18 | Harry Potter | Movies & TV | 1.61× | ||
| 19 | Flower | Home & Garden | 1.59× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.61× | |
| Community Orientation | OPEN | 1.48× | |
| Travelling | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Quality Awareness | PREMIUM | 0.72× | |
| Indulgence | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Storytelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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