Rascasse Audience Intelligence

Library Audience in Spain

A data profile of the people who buy, follow and care about Library in Spain — modelled from more than twelve digital signal sources. Library has an estimated audience of 3,301,406 people in Spain.

The average Library fan in Spain is 45.5 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Andalusia.

Top brand affinities include Women's fiction, Contemporary romance, Public library, with strongest over-indexing on Women's fiction (24.87× the country average).

Demographically, the Library audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Library fan in Spain is more female, around 45.5 years old, with strong Spirituality tendencies and a notable affinity for Women's fiction.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Library profile in Spain.

Audience size
3.3M
in Spain
Gender
62.5%
37.5% male
Age
45.5
average years
Country rank
#1106
Touchpoint in Spain
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Library fans

62.5% are female, 37.5% are male, average age 45.5.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Library audience in Spain
MetricValue
Female62.5%
Male37.5%
Average age45.5
Estimated audience size3,301,406
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Library audience in Spain
Age bracketShare%
16-1910%
20-2912%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Library audience comes from Spain.

Worldwide audience distribution share by country for Library
CountryShare
United States17.6%
China7.9%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Library audience in Spain is strongest.

Fig. 05

Top regions by affinity

Library fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~1M1.74×
02Community of Madrid~800K1.43×
03La Rioja~30K1.22×
04Andalusia~700K1.04×
05Aragon~90K1.03×
06Balearic Islands~90K1.01×
07Comunidad Valenciana~400K1.00×
08Principality of Asturias~70K0.96×
09Castile and León~100K0.95×
10Canary Islands~200K0.92×
11Cantabria~40K0.91×
12Galicia~100K0.87×
13Region of Murcia~100K0.86×
14Navarre~30K0.83×
15Basque Autonomous Country~100K0.81×
16Extremadura~60K0.80×
17Castilla-La Mancha~100K0.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Library audience
#·InterestCategoryAffinity×
01Women's fictionLiterature24.87×
02Contemporary romanceLiterature15.67×
03Digital libraryInternet & Social Media13.65×
04Library scienceBusiness & Career12.18×
05Public libraryLiterature8.14×
06Book discussion clubLiterature7.27×
07GoodreadsLiterature6.19×
08Young-adult fictionLiterature5.28×
09Crime fictionLiterature4.93×
10Creative writingBusiness & Career4.30×
11E-book readersTechnology & Electronics3.14×
12MoodleTechnology & Electronics2.86×
13FilmAffinityMovies & TV2.77×
14BooksellingLiterature2.75×
15Nonprofit organizationPolitics & Society2.46×
16Público (Spain)News2.06×
17PoetryLiterature1.93×
18El País (Uruguay)News1.86×
19BooksLiterature1.85×
20BeautyBeauty & Wellness1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Library audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.57×
TraditionCONSERVATISM1.49×
Community OrientationOPEN1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Library audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
IndulgenceJOY1.00×
Pet OwnershipJOY1.04×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Library have in Spain?

Library has an estimated audience of 3,301,406 people in Spain, concentrated in Catalonia and Community of Madrid.

02

What is the gender split and age of Library fans?

62.5% of Library fans are female, 37.5% are male, with an average age of 45.5 years.

03

Which brands do Library fans like most?

Library fans show strongest brand affinity for Women's fiction (24.87×), Contemporary romance (15.67×), and Public library (8.14×) over the country average.

04

Where do Library fans live in Spain?

Library fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~800K), and Andalusia (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Library fans also like?

Beyond Library itself, the audience over-indexes on Contemporary romance (15.67×), Public library (8.14×), Book discussion club (7.27×), and Creative writing (4.3×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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