A data profile of the people who buy, follow and care about Library in Brazil — modelled from more than twelve digital signal sources. Library has an estimated audience of 6,043,354 people in Brazil.
The average Library fan in Brazil is 45.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Audiobook, Public library, Literature, with strongest over-indexing on Audiobook (6.77× the country average).
Demographically, the Library audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Library fan in Brazil is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Audiobook.
The key figures that characterise the Library profile in Brazil.
65.8% are female, 34.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 45.0 |
| Estimated audience size | 6,043,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Library audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.9% |
| Japan | 6.1% |
Where the Library audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 3.32× | |
| 02 | São Paulo | ~3M | 1.79× | |
| 03 | Espírito Santo | ~200K | 1.40× | |
| 04 | Rio de Janeiro | ~800K | 1.36× | |
| 05 | Rio Grande do Norte | ~100K | 1.32× | |
| 06 | Amazonas | ~100K | 1.20× | |
| 07 | Bahia | ~400K | 1.10× | |
| 08 | Pernambuco | ~300K | 1.08× | |
| 09 | Maranhão | ~200K | 1.05× | |
| 10 | Ceará | ~300K | 0.97× | |
| 11 | Pará | ~200K | 0.97× | |
| 12 | Sergipe | ~60K | 0.91× | |
| 13 | Paraná | ~300K | 0.90× | |
| 14 | Paraíba | ~100K | 0.88× | |
| 15 | Rio Grande do Sul | ~300K | 0.83× | |
| 16 | Piauí | ~70K | 0.82× | |
| 17 | Alagoas | ~70K | 0.80× | |
| 18 | Roraima | ~10K | 0.80× | |
| 19 | Minas Gerais | ~500K | 0.78× | |
| 20 | Santa Catarina | ~200K | 0.77× | |
| 21 | Acre | ~20K | 0.75× | |
| 22 | Amapá | ~20K | 0.74× | |
| 23 | Tocantins | ~30K | 0.69× | |
| 24 | Mato Grosso do Sul | ~60K | 0.64× | |
| 25 | Rondônia | ~30K | 0.64× | |
| 26 | Goiás | ~100K | 0.63× | |
| 27 | Mato Grosso | ~60K | 0.54× |
The strongest cross-interests of the Library audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Audiobook | Literature | 6.77× | ||
| 02 | Public library | Literature | 5.01× | ||
| 03 | Book discussion club | Literature | 3.71× | ||
| 04 | Frankenstein (1931 film) | Movies & TV | 2.41× | ||
| 05 | Wattpad | Internet & Social Media | 2.07× | ||
| 06 | Nazareth | Travel & Leisure | 2.05× | ||
| 07 | Deus (band) | Music & Radio | 1.92× | ||
| 08 | Literature | Business & Career | 1.89× | ||
| 09 | Metaphysics | Business & Career | 1.81× | ||
| 10 | Quiz | Games | 1.71× | ||
| 11 | Electronic publishing | News | 1.68× | ||
| 12 | Roberto Carlos (singer) | Music & Radio | 1.66× | ||
| 13 | Humanities | Politics & Society | 1.66× | ||
| 14 | Romance novels | Literature | 1.66× | ||
| 15 | Bossa nova | Music & Radio | 1.65× | ||
| 16 | Ancient history | Politics & Society | 1.62× | ||
| 17 | Khan Academy | Business & Career | 1.59× | ||
| 18 | Latin | Politics & Society | 1.57× | ||
| 19 | Income | Business & Career | 1.54× | ||
| 20 | Preta Gil | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Tradition | CONSERVATISM | 1.27× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Early Adopter Mentality | POWER | 0.86× |
Library has an estimated audience of 6,043,354 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.8% of Library fans are female, 34.2% are male, with an average age of 45.0 years.
Library fans show strongest brand affinity for Audiobook (6.77×), Public library (5.01×), and Literature (1.89×) over the country average.
Library fans in Brazil are most concentrated in São Paulo (reach ~3M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Library itself, the audience over-indexes on Public library (5.01×), Literature (1.89×), Preta Gil (1.51×), and Metaphysics (1.81×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.