A data profile of the people who buy, follow and care about Electronic publishing in Brazil — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 8,253,363 people in Brazil.
Electronic publishing has an estimated audience of 8,253,363 people in Brazil. 67.7% are female, 32.3% are male, average age 45.3. Top brand affinities: Instagram, MSN, Country music, Rock music, Shopping malls.
Top brand affinities include Instagram, MSN, Country music, with strongest over-indexing on Instagram (1.76× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Electronic publishing fan in Brazil is more female, around 45.3 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Electronic publishing profile in Brazil.
67.7% are female, 32.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 45.3 |
| Estimated audience size | 8,253,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Electronic publishing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juliana Paes | Movies & TV | 2.84× | ||
| 02 | MSN | News | 2.73× | ||
| 03 | Bossa nova | Music & Radio | 2.23× | ||
| 04 | Country music | Music & Radio | 1.88× | ||
| 05 | Khan Academy | Business & Career | 1.88× | ||
| 06 | Pop music | Music & Radio | 1.87× | ||
| 07 | Rock music | Music & Radio | 1.86× | ||
| 08 | Dafiti | Fashion & Accessoires | 1.78× | ||
| 09 | Internet & Social Media | 1.76× | |||
| 10 | Magazine Luiza | Shopping | 1.76× | ||
| 11 | Shopping malls | Shopping | 1.70× | ||
| 12 | Hip hop music | Music & Radio | 1.68× | ||
| 13 | Rede Globo | Movies & TV | 1.67× | ||
| 14 | Medicine | Business & Career | 1.66× | ||
| 15 | Hypermarket | Shopping | 1.63× | ||
| 16 | Furniture | Home & Garden | 1.57× | ||
| 17 | Microsoft | Technology & Electronics | 1.55× | ||
| 18 | Fragrances | Beauty & Wellness | 1.54× | ||
| 19 | Telecommunication | Technology & Electronics | 1.52× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.50× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Creativity | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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