A data profile of the people who buy, follow and care about Electronic publishing in Italy — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 7,955,258 people in Italy.
Electronic publishing has an estimated audience of 7,955,258 people in Italy. 56.4% are female, 43.6% are male, average age 45.6. Top brand affinities: Wikipedia, Subscription business model, Online newspaper, Satire, Non-fiction books.
Top brand affinities include Wikipedia, Subscription business model, Online newspaper, with strongest over-indexing on Wikipedia (9.29× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Electronic publishing fan in Italy is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electronic publishing profile in Italy.
56.4% are female, 43.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.6 |
| Estimated audience size | 7,955,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Electronic publishing audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 9.29× | ||
| 02 | Muslim holidays | Politics & Society | 8.27× | ||
| 03 | Subscription business model | Shopping | 7.99× | ||
| 04 | Satire | Literature | 4.83× | ||
| 05 | Non-fiction books | Literature | 4.50× | ||
| 06 | Improvisation | Music & Radio | 4.39× | ||
| 07 | Individualism | Politics & Society | 4.06× | ||
| 08 | New Testament | Politics & Society | 4.00× | ||
| 09 | Voting | Politics & Society | 3.60× | ||
| 10 | Online newspaper | News | 3.30× | ||
| 11 | Breaking news | Movies & TV | 2.86× | ||
| 12 | Master of Business Administration | Business & Career | 2.62× | ||
| 13 | Political science | Business & Career | 2.60× | ||
| 14 | Virtual reality | Technology & Electronics | 2.52× | ||
| 15 | Innovation | Business & Career | 2.24× | ||
| 16 | Mediaset | Technology & Electronics | 2.07× | ||
| 17 | Musical theatre | Movies & TV | 1.79× | ||
| 18 | Volunteering | Politics & Society | 1.71× | ||
| 19 | TikTok | Internet & Social Media | 1.63× | ||
| 20 | Singer-songwriter | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.93× | |
| Quality Awareness | PREMIUM | 2.24× | |
| Individualism | JOY | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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