A data profile of the people who buy, follow and care about Electronic publishing in India — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 8,220,219 people in India.
Electronic publishing has an estimated audience of 8,220,219 people in India. 24.4% are female, 75.6% are male, average age 33.4. Top brand affinities: Wattpad, Wikipedia, Instant messaging, Multi-function printer, Online newspaper.
Top brand affinities include Wattpad, Wikipedia, Instant messaging, with strongest over-indexing on Wattpad (7.36× the country average).
Demographically, the Electronic publishing audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
The typical Electronic publishing fan in India is more male, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Wattpad.
The key figures that characterise the Electronic publishing profile in India.
24.4% are female, 75.6% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 24.4% |
| Male | 75.6% |
| Average age | 33.4 |
| Estimated audience size | 8,220,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Electronic publishing audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 18.61× | ||
| 02 | Wattpad | Internet & Social Media | 7.36× | ||
| 03 | Tibet | Travel & Leisure | 3.58× | ||
| 04 | Crossword | Games | 3.20× | ||
| 05 | Library | Literature | 3.20× | ||
| 06 | Monarchy | Politics & Society | 3.03× | ||
| 07 | Macau | Travel & Leisure | 3.00× | ||
| 08 | Anthropology | Business & Career | 2.84× | ||
| 09 | Wikipedia | Internet & Social Media | 2.61× | ||
| 10 | Satire | Literature | 2.57× | ||
| 11 | Tom Cruise | Movies & TV | 2.40× | ||
| 12 | Singapore | Travel & Leisure | 2.18× | ||
| 13 | Himalayas | Travel & Leisure | 2.02× | ||
| 14 | Online newspaper | News | 1.94× | ||
| 15 | Hindustan | Politics & Society | 1.94× | ||
| 16 | Instant messaging | Internet & Social Media | 1.89× | ||
| 17 | Videography | Internet & Social Media | 1.89× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.85× | ||
| 19 | Psychology | Business & Career | 1.78× | ||
| 20 | Volunteering | Politics & Society | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Community Orientation | OPEN | 1.46× | |
| Convenience Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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