A data profile of the people who buy, follow and care about Electronic publishing in Belgium — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 1,360,199 people in Belgium.
The average Electronic publishing fan in Belgium is 44.7 years old, more female, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, Antwerp, Liege.
Top brand affinities include Local news, Breaking news, Online newspaper, with strongest over-indexing on Local news (6.58× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Individualism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 7 regions tracked by Rascasse.
The typical Electronic publishing fan in Belgium is more female, around 44.7 years old, with strong Individualism tendencies and a notable affinity for Local news.
The key figures that characterise the Electronic publishing profile in Belgium.
55.9% are female, 44.1% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.7 |
| Estimated audience size | 1,360,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Electronic publishing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Province of Namur | ~70K | 1.11× | |
| 02 | Liege | ~100K | 1.02× | |
| 03 | Limburg | ~60K | 1.01× | |
| 04 | Hainaut | ~100K | 0.98× | |
| 05 | West Flanders | ~100K | 0.98× | |
| 06 | Brussels | ~90K | 0.96× | |
| 07 | Antwerp | ~100K | 0.94× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 6.58× | ||
| 02 | Breaking news | Movies & TV | 3.40× | ||
| 03 | Crossword | Games | 3.33× | ||
| 04 | Online newspaper | News | 2.23× | ||
| 05 | Solar energy | Home & Garden | 2.01× | ||
| 06 | Bol.com | Shopping | 1.93× | ||
| 07 | Musical film | Movies & TV | 1.84× | ||
| 08 | HEMA | Shopping | 1.80× | ||
| 09 | Innovation | Business & Career | 1.74× | ||
| 10 | Kinepolis | Movies & TV | 1.67× | ||
| 11 | Vtm | Movies & TV | 1.67× | ||
| 12 | Walking | Sports | 1.65× | ||
| 13 | Lodging | Travel & Leisure | 1.62× | ||
| 14 | Customer service | Business & Career | 1.59× | ||
| 15 | Psychology | Business & Career | 1.57× | ||
| 16 | Amsterdam | Travel & Leisure | 1.54× | ||
| 17 | Pizza | Food & Beverages | 1.53× | ||
| 18 | Michael Jackson | Music & Radio | 1.53× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | Center Parcs | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.81× | |
| Tradition | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Creativity | OPEN | 0.87× | |
| Luxury Orientation | PREMIUM | 0.87× |
Electronic publishing has an estimated audience of 1,360,199 people in Belgium, concentrated in Hainaut and Antwerp.
55.9% of Electronic publishing fans are female, 44.1% are male, with an average age of 44.7 years.
Electronic publishing fans show strongest brand affinity for Local news (6.58×), Breaking news (3.4×), and Online newspaper (2.23×) over the country average.
Electronic publishing fans in Belgium are most concentrated in Hainaut (reach ~100K), Antwerp (reach ~100K), and Liege (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Breaking news (3.4×), Online newspaper (2.23×), Bol.com (1.93×), and Crossword (3.33×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.