A data profile of the people who buy, follow and care about Breaking news in Belgium — modelled from more than twelve digital signal sources. Breaking news has an estimated audience of 1,285,954 people in Belgium.
The average Breaking news fan in Belgium is 42.8 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, Flemish Brabant, East Flanders.
Top brand affinities include TV-Gids, Pet sitting, Online newspaper, with strongest over-indexing on TV-Gids (5.06× the country average).
Demographically, the Breaking news audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Breaking news fan in Belgium is balanced, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Breaking news profile in Belgium.
50.1% are female, 49.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 42.8 |
| Estimated audience size | 1,285,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Breaking news audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 29.5% |
| India | 7.6% |
| United Kingdom | 5.8% |
Where the Breaking news audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~100K | 1.62× | |
| 02 | Flemish Brabant | ~200K | 1.55× | |
| 03 | Antwerp | ~200K | 1.45× | |
| 04 | East Flanders | ~200K | 1.20× | |
| 05 | West Flanders | ~100K | 1.11× | |
| 06 | Limburg | ~60K | 0.93× | |
| 07 | Walloon Brabant | ~30K | 0.86× | |
| 08 | Luxembourg | ~30K | 0.80× | |
| 09 | Liege | ~80K | 0.77× | |
| 10 | Province of Namur | ~40K | 0.73× | |
| 11 | Hainaut | ~80K | 0.62× |
The strongest cross-interests of the Breaking news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kabul | Travel & Leisure | 25.02× | ||
| 02 | Broadcast journalism | Movies & TV | 23.25× | ||
| 03 | Black Mirror (TV series) | Movies & TV | 22.42× | ||
| 04 | Pakistan national cricket team | Sports | 18.83× | ||
| 05 | Punjab, Pakistan | Travel & Leisure | 18.18× | ||
| 06 | Gilmore Girls | Movies & TV | 17.25× | ||
| 07 | Pet sitting | Pets & Animals | 16.76× | ||
| 08 | Gossip Girl | Movies & TV | 16.55× | ||
| 09 | One Tree Hill (TV series) | Movies & TV | 14.52× | ||
| 10 | Pet adoption | Pets & Animals | 11.08× | ||
| 11 | Aerobics | Sports | 10.33× | ||
| 12 | Online newspaper | News | 8.27× | ||
| 13 | Amy Winehouse | Music & Radio | 8.20× | ||
| 14 | Physical strength | Sports | 6.86× | ||
| 15 | News broadcasting | Business & Career | 6.52× | ||
| 16 | Cooking show | Food & Beverages | 5.59× | ||
| 17 | TV-Gids | Movies & TV | 5.06× | ||
| 18 | VRT NWS | Movies & TV | 4.68× | ||
| 19 | Electronic publishing | News | 3.40× | ||
| 20 | Internet & Social Media | 2.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Design Affinity | PREMIUM | 0.74× | |
| Pet Ownership | JOY | 0.91× |
Breaking news has an estimated audience of 1,285,954 people in Belgium, concentrated in Antwerp and Flemish Brabant.
50.1% of Breaking news fans are female, 49.9% are male, with an average age of 42.8 years.
Breaking news fans show strongest brand affinity for TV-Gids (5.06×), Pet sitting (16.76×), and Online newspaper (8.27×) over the country average.
Breaking news fans in Belgium are most concentrated in Antwerp (reach ~200K), Flemish Brabant (reach ~200K), and East Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Breaking news itself, the audience over-indexes on Pet sitting (16.76×), Online newspaper (8.27×), Broadcast journalism (23.25×), and VRT NWS (4.68×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Breaking news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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