A data profile of the people who buy, follow and care about TV-Gids in Belgium — modelled from more than twelve digital signal sources. TV-Gids has an estimated audience of 9,457,311 people in Belgium.
The average TV-Gids fan in Belgium is 40.4 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Breaking news, Local news, Online newspaper, with strongest over-indexing on Breaking news (5.06× the country average).
Demographically, the TV-Gids audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical TV-Gids fan in Belgium is more male, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Breaking news.
The key figures that characterise the TV-Gids profile in Belgium.
36.5% are female, 63.5% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 40.4 |
| Estimated audience size | 9,457,311 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 24% |
of the worldwide TV-Gids audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 54.9% |
| Belgium | 40.8% |
| Spain | 1.8% |
Where the TV-Gids audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~800K | 2.63× | |
| 02 | East Flanders | ~900K | 2.26× | |
| 03 | Limburg | ~400K | 2.06× | |
| 04 | Antwerp | ~900K | 1.75× | |
| 05 | Flemish Brabant | ~800K | 1.54× | |
| 06 | Brussels | ~200K | 0.35× | |
| 07 | Luxembourg | ~50K | 0.22× | |
| 08 | Walloon Brabant | ~40K | 0.15× | |
| 09 | Province of Namur | ~60K | 0.13× | |
| 10 | Hainaut | ~90K | 0.09× | |
| 11 | Liege | ~80K | 0.09× |
The strongest cross-interests of the TV-Gids audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 7.10× | ||
| 02 | Curry | Food & Beverages | 5.72× | ||
| 03 | Breaking news | Movies & TV | 5.06× | ||
| 04 | Tabloid (newspaper format) | Literature | 3.73× | ||
| 05 | Career development | Business & Career | 3.20× | ||
| 06 | Online newspaper | News | 3.07× | ||
| 07 | News magazine | News | 3.04× | ||
| 08 | CNN | Movies & TV | 2.70× | ||
| 09 | Pay television | Movies & TV | 2.57× | ||
| 10 | Apple TV | Movies & TV | 2.56× | ||
| 11 | Activism | Politics & Society | 2.19× | ||
| 12 | Radio | Technology & Electronics | 2.14× | ||
| 13 | Innovation | Business & Career | 2.06× | ||
| 14 | FlixBus | Cars & Mobility | 1.92× | ||
| 15 | Internet & Social Media | 1.88× | |||
| 16 | Solar energy | Home & Garden | 1.76× | ||
| 17 | Folklore | Politics & Society | 1.67× | ||
| 18 | Canada | Travel & Leisure | 1.66× | ||
| 19 | Instant messaging | Internet & Social Media | 1.62× | ||
| 20 | First-person shooter games | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Individualism | JOY | 1.51× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Healthy Lifestyle | BALANCE | 0.78× | |
| Creativity | OPEN | 0.81× |
TV-Gids has an estimated audience of 9,457,311 people in Belgium, concentrated in Antwerp and East Flanders.
36.5% of TV-Gids fans are female, 63.5% are male, with an average age of 40.4 years.
TV-Gids fans show strongest brand affinity for Breaking news (5.06×), Local news (7.1×), and Online newspaper (3.07×) over the country average.
TV-Gids fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and Flemish Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond TV-Gids itself, the audience over-indexes on Local news (7.1×), Online newspaper (3.07×), Canada (1.66×), and News magazine (3.04×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for TV-Gids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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