A data profile of the people who buy, follow and care about Radio in Belgium — modelled from more than twelve digital signal sources. Radio has an estimated audience of 1,477,899 people in Belgium.
The average Radio fan in Belgium is 45.0 years old, balanced, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, West Flanders.
Top brand affinities include TV-Gids, VRT NWS, Broadcasting, with strongest over-indexing on TV-Gids (2.14× the country average).
Demographically, the Radio audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Travelling, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Radio fan in Belgium is balanced, around 45.0 years old, with strong Travelling tendencies and a notable affinity for TV-Gids.
The key figures that characterise the Radio profile in Belgium.
48.3% are female, 51.7% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 45.0 |
| Estimated audience size | 1,477,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Radio audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~300K | 1.69× | |
| 02 | West Flanders | ~200K | 1.62× | |
| 03 | Antwerp | ~200K | 1.61× | |
| 04 | Limburg | ~90K | 1.29× | |
| 05 | Flemish Brabant | ~200K | 1.19× | |
| 06 | Brussels | ~100K | 0.93× | |
| 07 | Hainaut | ~100K | 0.64× | |
| 08 | Liege | ~80K | 0.64× | |
| 09 | Luxembourg | ~20K | 0.54× | |
| 10 | Province of Namur | ~40K | 0.53× | |
| 11 | Walloon Brabant | ~20K | 0.48× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scrapbooking | Kids & Family | 3.16× | ||
| 02 | Digital audio | Technology & Electronics | 3.08× | ||
| 03 | News broadcasting | Business & Career | 2.38× | ||
| 04 | Broadcasting | Movies & TV | 2.37× | ||
| 05 | TV-Gids | Movies & TV | 2.14× | ||
| 06 | Breaking news | Movies & TV | 2.07× | ||
| 07 | VRT NWS | Movies & TV | 1.96× | ||
| 08 | Acting | Business & Career | 1.91× | ||
| 09 | Radio broadcasting | Music & Radio | 1.87× | ||
| 10 | Digital television | Movies & TV | 1.75× | ||
| 11 | Digital media | Business & Career | 1.67× | ||
| 12 | Poetry | Literature | 1.67× | ||
| 13 | Electronics | Technology & Electronics | 1.59× | ||
| 14 | GoPlay | Games | 1.56× | ||
| 15 | Popular culture | Arts & Culture | 1.56× | ||
| 16 | Wikipedia | Internet & Social Media | 1.56× | ||
| 17 | Musical instrument | Music & Radio | 1.55× | ||
| 18 | Literature | Business & Career | 1.52× | ||
| 19 | Communication | Technology & Electronics | 1.51× | ||
| 20 | Drama movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.28× | |
| Pet Ownership | JOY | 1.22× | |
| Design Affinity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 1.05× |
Radio has an estimated audience of 1,477,899 people in Belgium, concentrated in East Flanders and Antwerp.
48.3% of Radio fans are female, 51.7% are male, with an average age of 45.0 years.
Radio fans show strongest brand affinity for TV-Gids (2.14×), VRT NWS (1.96×), and Broadcasting (2.37×) over the country average.
Radio fans in Belgium are most concentrated in East Flanders (reach ~300K), Antwerp (reach ~200K), and West Flanders (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on VRT NWS (1.96×), Broadcasting (2.37×), Communication (1.51×), and Acting (1.91×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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