A data profile of the people who buy, follow and care about Digital media in Belgium — modelled from more than twelve digital signal sources. Digital media has an estimated audience of 1,494,633 people in Belgium.
The average Digital media fan in Belgium is 43.1 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include Canada, Online newspaper, Innovation, with strongest over-indexing on Canada (1.67× the country average).
Demographically, the Digital media audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Digital media fan in Belgium is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Digital media profile in Belgium.
48.2% are female, 51.8% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.1 |
| Estimated audience size | 1,494,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Digital media audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.1% |
| India | 6.7% |
| Brazil | 5.3% |
Where the Digital media audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.12× | |
| 02 | Province of Namur | ~70K | 1.07× | |
| 03 | Brussels | ~100K | 1.02× | |
| 04 | Hainaut | ~200K | 0.99× | |
| 05 | Limburg | ~70K | 0.99× | |
| 06 | Liege | ~100K | 0.98× | |
| 07 | West Flanders | ~100K | 0.96× | |
| 08 | Flemish Brabant | ~100K | 0.96× | |
| 09 | East Flanders | ~100K | 0.95× | |
| 10 | Antwerp | ~100K | 0.93× |
The strongest cross-interests of the Digital media audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web server | Technology & Electronics | 2.95× | ||
| 02 | Online newspaper | News | 2.08× | ||
| 03 | Innovation | Business & Career | 1.95× | ||
| 04 | Creative Commons | Technology & Electronics | 1.91× | ||
| 05 | Viral video | Internet & Social Media | 1.86× | ||
| 06 | Political science | Business & Career | 1.83× | ||
| 07 | Virtual reality | Technology & Electronics | 1.76× | ||
| 08 | News magazine | News | 1.74× | ||
| 09 | Mixed martial arts | Sports | 1.74× | ||
| 10 | Fandom | Literature | 1.69× | ||
| 11 | Canada | Travel & Leisure | 1.67× | ||
| 12 | Radio | Technology & Electronics | 1.67× | ||
| 13 | Social media marketing | Business & Career | 1.67× | ||
| 14 | High-definition television | Technology & Electronics | 1.62× | ||
| 15 | Crossword | Games | 1.61× | ||
| 16 | Tradition | Politics & Society | 1.56× | ||
| 17 | First-person shooter games | Games | 1.54× | ||
| 18 | Freelancer | Business & Career | 1.54× | ||
| 19 | Video on demand | Movies & TV | 1.53× | ||
| 20 | New York City | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Individualism | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| DIY Mentality | THRILL | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Digital media has an estimated audience of 1,494,633 people in Belgium, concentrated in Hainaut and East Flanders.
48.2% of Digital media fans are female, 51.8% are male, with an average age of 43.1 years.
Digital media fans show strongest brand affinity for Canada (1.67×), Online newspaper (2.08×), and Innovation (1.95×) over the country average.
Digital media fans in Belgium are most concentrated in Hainaut (reach ~200K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Digital media itself, the audience over-indexes on Online newspaper (2.08×), Innovation (1.95×), Radio (1.67×), and Web server (2.95×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Digital media. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.