A data profile of the people who buy, follow and care about Video on demand in Belgium — modelled from more than twelve digital signal sources. Video on demand has an estimated audience of 1,349,130 people in Belgium.
The average Video on demand fan in Belgium is 42.8 years old, balanced, and lives primarily in Hainaut.
The audience is concentrated in Hainaut, East Flanders, Antwerp.
Top brand affinities include UGC, Creative Commons, Wikipedia, with strongest over-indexing on UGC (6.5× the country average).
Demographically, the Video on demand audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Video on demand fan in Belgium is balanced, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for UGC.
The key figures that characterise the Video on demand profile in Belgium.
48.1% are female, 51.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 42.8 |
| Estimated audience size | 1,349,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Video on demand audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 25.4% |
| India | 6.4% |
| United Kingdom | 4.7% |
Where the Video on demand audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Walloon Brabant | ~40K | 1.13× | |
| 02 | Limburg | ~70K | 1.11× | |
| 03 | Liege | ~100K | 0.99× | |
| 04 | Flemish Brabant | ~100K | 0.98× | |
| 05 | Hainaut | ~100K | 0.97× | |
| 06 | West Flanders | ~100K | 0.97× | |
| 07 | East Flanders | ~100K | 0.96× | |
| 08 | Brussels | ~90K | 0.96× | |
| 09 | Antwerp | ~100K | 0.94× |
The strongest cross-interests of the Video on demand audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 6.51× | ||
| 02 | UGC | Business & Career | 6.50× | ||
| 03 | Video hosting service | Technology & Electronics | 5.34× | ||
| 04 | Wikipedia | Internet & Social Media | 4.36× | ||
| 05 | Apple | Technology & Electronics | 2.93× | ||
| 06 | Broadcasting | Movies & TV | 2.25× | ||
| 07 | Lotto Sport Italia | Sports | 2.13× | ||
| 08 | FIFA World Cup | Sports | 1.80× | ||
| 09 | Internet & Social Media | 1.76× | |||
| 10 | Comedy movies | Movies & TV | 1.75× | ||
| 11 | French language | Politics & Society | 1.65× | ||
| 12 | Social network | Internet & Social Media | 1.64× | ||
| 13 | VRT MAX | Movies & TV | 1.61× | ||
| 14 | YouTube | Movies & TV | 1.59× | ||
| 15 | Google Maps | Internet & Social Media | 1.57× | ||
| 16 | Het Nieuwsblad | News | 1.57× | ||
| 17 | Luxembourg | Travel & Leisure | 1.56× | ||
| 18 | Automobiles | Cars & Mobility | 1.52× | ||
| 19 | Soccer | Sports | 1.52× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.25× | |
| Design Affinity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Travelling | THRILL | 0.98× |
Video on demand has an estimated audience of 1,349,130 people in Belgium, concentrated in Hainaut and East Flanders.
48.1% of Video on demand fans are female, 51.9% are male, with an average age of 42.8 years.
Video on demand fans show strongest brand affinity for UGC (6.5×), Creative Commons (6.51×), and Wikipedia (4.36×) over the country average.
Video on demand fans in Belgium are most concentrated in Hainaut (reach ~100K), East Flanders (reach ~100K), and Antwerp (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Video on demand itself, the audience over-indexes on Creative Commons (6.51×), Wikipedia (4.36×), Video hosting service (5.34×), and YouTube (1.59×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Video on demand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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