A data profile of the people who buy, follow and care about Wikipedia in Belgium — modelled from more than twelve digital signal sources. Wikipedia has an estimated audience of 1,578,925 people in Belgium.
The average Wikipedia fan in Belgium is 43.0 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Google, UGC, Creative Commons, with strongest over-indexing on Google (1.55× the country average).
Demographically, the Wikipedia audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 11 regions tracked by Rascasse.
The typical Wikipedia fan in Belgium is balanced, around 43.0 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Wikipedia profile in Belgium.
50.0% are female, 50.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 43.0 |
| Estimated audience size | 1,578,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Wikipedia audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 21.9% |
| Germany | 6.8% |
| United Kingdom | 5.0% |
Where the Wikipedia audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~200K | 1.17× | |
| 02 | Brussels | ~100K | 1.16× | |
| 03 | West Flanders | ~200K | 1.13× | |
| 04 | Antwerp | ~200K | 1.10× | |
| 05 | East Flanders | ~200K | 1.08× | |
| 06 | Liege | ~100K | 0.97× | |
| 07 | Walloon Brabant | ~40K | 0.95× | |
| 08 | Province of Namur | ~70K | 0.94× | |
| 09 | Limburg | ~70K | 0.91× | |
| 10 | Hainaut | ~100K | 0.89× | |
| 11 | Luxembourg | ~30K | 0.72× |
The strongest cross-interests of the Wikipedia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 1.63× | ||
| 02 | UGC | Business & Career | 1.62× | ||
| 03 | AdSense | Technology & Electronics | 1.62× | ||
| 04 | PayPal | Business & Career | 1.58× | ||
| 05 | Ashdown Engineering | Music & Radio | 1.57× | ||
| 06 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.01× | |
| Pet Ownership | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Travelling | THRILL | 0.65× | |
| Patriotism | CONSERVATISM | 0.73× |
Wikipedia has an estimated audience of 1,578,925 people in Belgium, concentrated in Antwerp and East Flanders.
50.0% of Wikipedia fans are female, 50.0% are male, with an average age of 43.0 years.
Wikipedia fans show strongest brand affinity for Google (1.55×), UGC (1.62×), and Creative Commons (1.63×) over the country average.
Wikipedia fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Wikipedia itself, the audience over-indexes on UGC (1.62×), Creative Commons (1.63×), PayPal (1.58×), and AdSense (1.62×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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