A data profile of the people who buy, follow and care about Het Nieuwsblad in Belgium — modelled from more than twelve digital signal sources. Het Nieuwsblad has an estimated audience of 6,448,965 people in Belgium.
The average Het Nieuwsblad fan in Belgium is 41.6 years old, more female, and lives primarily in East Flanders.
The audience is concentrated in East Flanders, Antwerp, Flemish Brabant.
Top brand affinities include Club Brugge KV, K.R.C. Genk, Standard Liège, with strongest over-indexing on Club Brugge KV (2.26× the country average).
Demographically, the Het Nieuwsblad audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Het Nieuwsblad fan in Belgium is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Het Nieuwsblad profile in Belgium.
58.1% are female, 41.9% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.6 |
| Estimated audience size | 6,448,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Het Nieuwsblad audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 83.5% |
| Netherlands | 7.9% |
| France | 2.2% |
Where the Het Nieuwsblad audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Flanders | ~900K | 2.87× | |
| 02 | West Flanders | ~800K | 2.70× | |
| 03 | Flemish Brabant | ~800K | 2.01× | |
| 04 | Limburg | ~400K | 1.27× | |
| 05 | Antwerp | ~800K | 1.21× | |
| 06 | Brussels | ~200K | 0.46× | |
| 07 | Walloon Brabant | ~20K | 0.15× | |
| 08 | Luxembourg | ~20K | 0.15× | |
| 09 | Hainaut | ~70K | 0.11× | |
| 10 | Province of Namur | ~30K | 0.11× | |
| 11 | Liege | ~50K | 0.09× |
The strongest cross-interests of the Het Nieuwsblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Antwerp F.C. | Sports | 2.48× | ||
| 02 | K.A.A. Gent | Sports | 2.35× | ||
| 03 | Club Brugge KV | Sports | 2.26× | ||
| 04 | KV Mechelen | Sports | 2.24× | ||
| 05 | K.R.C. Genk | Sports | 2.21× | ||
| 06 | Standard Liège | Sports | 2.18× | ||
| 07 | Royale Union Saint-Gilloise | Sports | 2.18× | ||
| 08 | Belgium national football team | Sports | 2.18× | ||
| 09 | Kevin De Bruyne | Sports | 2.18× | ||
| 10 | FC Bayern Munich | Sports | 2.18× | ||
| 11 | Rugby league | Sports | 2.14× | ||
| 12 | Casino | Games | 2.02× | ||
| 13 | Mixed martial arts | Sports | 1.95× | ||
| 14 | Kinepolis | Movies & TV | 1.76× | ||
| 15 | Pizza | Food & Beverages | 1.69× | ||
| 16 | Gambling | Games | 1.62× | ||
| 17 | Dinner | Food & Beverages | 1.61× | ||
| 18 | R.S.C. Anderlecht | Sports | 1.57× | ||
| 19 | Video on demand | Movies & TV | 1.57× | ||
| 20 | Sunweb | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.37× | |
| Community Orientation | OPEN | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Convenience Orientation | PREMIUM | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Het Nieuwsblad has an estimated audience of 6,448,965 people in Belgium, concentrated in East Flanders and Antwerp.
58.1% of Het Nieuwsblad fans are female, 41.9% are male, with an average age of 41.6 years.
Het Nieuwsblad fans show strongest brand affinity for Club Brugge KV (2.26×), K.R.C. Genk (2.21×), and Standard Liège (2.18×) over the country average.
Het Nieuwsblad fans in Belgium are most concentrated in East Flanders (reach ~900K), Antwerp (reach ~800K), and Flemish Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Het Nieuwsblad itself, the audience over-indexes on K.R.C. Genk (2.21×), Standard Liège (2.18×), K.A.A. Gent (2.35×), and Royal Antwerp F.C. (2.48×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Het Nieuwsblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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