A data profile of the people who buy, follow and care about K.R.C. Genk in Belgium — modelled from more than twelve digital signal sources. K.R.C. Genk has an estimated audience of 1,774,448 people in Belgium.
K.R.C. Genk has an estimated audience of 1,774,448 people in Belgium. 29.2% are female, 70.8% are male, average age 43.7. Top brand affinities: Club Brugge KV, Albert Heijn, Aldi, Het Laatste Nieuws, Het Nieuwsblad.
Top brand affinities include Club Brugge KV, Albert Heijn, Aldi, with strongest over-indexing on Club Brugge KV (3.43× the country average).
Demographically, the K.R.C. Genk audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical K.R.C. Genk fan in Belgium is more male, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the K.R.C. Genk profile in Belgium.
29.2% are female, 70.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 43.7 |
| Estimated audience size | 1,774,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 19% | |
| 50+ | 36% |
of the worldwide K.R.C. Genk audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 49.9% |
| Germany | 5.3% |
| Indonesia | 4.4% |
The strongest cross-interests of the K.R.C. Genk audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genk | Travel & Leisure | 5.48× | ||
| 02 | Voetbalprimeur | Sports | 4.57× | ||
| 03 | Kevin De Bruyne | Sports | 4.52× | ||
| 04 | K.A.A. Gent | Sports | 4.51× | ||
| 05 | Royal Antwerp F.C. | Sports | 3.85× | ||
| 06 | KV Mechelen | Sports | 3.61× | ||
| 07 | Manchester City F.C. | Sports | 3.54× | ||
| 08 | Het Belang van Limburg | News | 3.52× | ||
| 09 | Club Brugge KV | Sports | 3.43× | ||
| 10 | Albert Heijn | Shopping | 3.24× | ||
| 11 | R.S.C. Anderlecht | Sports | 3.07× | ||
| 12 | Vtm | Movies & TV | 2.42× | ||
| 13 | Aldi | Shopping | 2.31× | ||
| 14 | Het Nieuwsblad | News | 2.21× | ||
| 15 | Het Laatste Nieuws | News | 2.05× | ||
| 16 | De Standaard | News | 1.95× | ||
| 17 | De Morgen | News | 1.90× | ||
| 18 | Wout Van Aert | Sports | 1.73× | ||
| 19 | Soccer | Sports | 1.63× | ||
| 20 | Lidl | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.33× | |
| Social Media Usage | JOY | 0.94× | |
| Design Affinity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.23× | |
| Patriotism | CONSERVATISM | 0.39× | |
| Pet Ownership | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for K.R.C. Genk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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