A data profile of the people who buy, follow and care about Het Belang van Limburg in Belgium — modelled from more than twelve digital signal sources. Het Belang van Limburg has an estimated audience of 1,275,095 people in Belgium.
The average Het Belang van Limburg fan in Belgium is 41.7 years old, more female, and lives primarily in Limburg.
The audience is concentrated in Limburg, Antwerp, Flemish Brabant.
Top brand affinities include K.R.C. Genk, Club Brugge KV, Royale Union Saint-Gilloise, with strongest over-indexing on K.R.C. Genk (3.52× the country average).
Demographically, the Het Belang van Limburg audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Het Belang van Limburg fan in Belgium is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for K.R.C. Genk.
The key figures that characterise the Het Belang van Limburg profile in Belgium.
58.3% are female, 41.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 41.7 |
| Estimated audience size | 1,275,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Het Belang van Limburg audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 88.2% |
| Netherlands | 7.9% |
| Germany | 0.9% |
Where the Het Belang van Limburg audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 8.99× | |
| 02 | Antwerp | ~80K | 0.57× | |
| 03 | Flemish Brabant | ~60K | 0.51× | |
| 04 | Province of Namur | ~20K | 0.41× | |
| 05 | Walloon Brabant | ~10K | 0.40× | |
| 06 | West Flanders | ~30K | 0.30× | |
| 07 | Luxembourg | ~9K | 0.28× | |
| 08 | East Flanders | ~40K | 0.27× | |
| 09 | Hainaut | ~30K | 0.23× | |
| 10 | Brussels | ~20K | 0.18× | |
| 11 | Liege | ~20K | 0.14× |
The strongest cross-interests of the Het Belang van Limburg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | K.R.C. Genk | Sports | 3.52× | ||
| 02 | Vincent Kompany | Sports | 2.99× | ||
| 03 | Romelu Lukaku | Sports | 2.99× | ||
| 04 | Royale Union Saint-Gilloise | Sports | 2.93× | ||
| 05 | Cercle Brugge K.S.V. | Sports | 2.93× | ||
| 06 | Belgian Pro League | Sports | 2.93× | ||
| 07 | Kevin De Bruyne | Sports | 2.72× | ||
| 08 | Eddy Merckx | Sports | 2.70× | ||
| 09 | Max Verstappen | Sports | 2.42× | ||
| 10 | Family car | Cars & Mobility | 2.21× | ||
| 11 | Royal Antwerp F.C. | Sports | 2.15× | ||
| 12 | Standard Liège | Sports | 1.99× | ||
| 13 | Belgium national football team | Sports | 1.95× | ||
| 14 | KV Mechelen | Sports | 1.94× | ||
| 15 | K.A.A. Gent | Sports | 1.91× | ||
| 16 | Club Brugge KV | Sports | 1.87× | ||
| 17 | Motorsport | Cars & Mobility | 1.82× | ||
| 18 | Sauna | Home & Garden | 1.55× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Kinepolis | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| Family Orientation | CONSERVATISM | 1.45× | |
| Quality Awareness | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| DIY Mentality | THRILL | 0.88× | |
| Urban Lifestyle | OPEN | 0.89× |
Het Belang van Limburg has an estimated audience of 1,275,095 people in Belgium, concentrated in Limburg and Antwerp.
58.3% of Het Belang van Limburg fans are female, 41.7% are male, with an average age of 41.7 years.
Het Belang van Limburg fans show strongest brand affinity for K.R.C. Genk (3.52×), Club Brugge KV (1.87×), and Royale Union Saint-Gilloise (2.93×) over the country average.
Het Belang van Limburg fans in Belgium are most concentrated in Limburg (reach ~400K), Antwerp (reach ~80K), and Flemish Brabant (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Het Belang van Limburg itself, the audience over-indexes on Club Brugge KV (1.87×), Royale Union Saint-Gilloise (2.93×), Standard Liège (1.99×), and Kevin De Bruyne (2.72×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Het Belang van Limburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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