A data profile of the people who buy, follow and care about Standard Liège in Belgium — modelled from more than twelve digital signal sources. Standard Liège has an estimated audience of 1,706,766 people in Belgium.
Standard Liège has an estimated audience of 1,706,766 people in Belgium. 29.7% are female, 70.3% are male, average age 43.8. Top brand affinities: Club Brugge KV, Het Laatste Nieuws, Het Nieuwsblad, R.S.C. Anderlecht, Sporza.
Top brand affinities include Club Brugge KV, Het Laatste Nieuws, Het Nieuwsblad, with strongest over-indexing on Club Brugge KV (3.06× the country average).
Demographically, the Standard Liège audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
The typical Standard Liège fan in Belgium is more male, around 43.8 years old, with strong Social Media Usage tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Standard Liège profile in Belgium.
29.7% are female, 70.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 43.8 |
| Estimated audience size | 1,706,766 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 36% |
of the worldwide Standard Liège audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 53.9% |
| United States | 9.6% |
| Netherlands | 6.4% |
The strongest cross-interests of the Standard Liège audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | R. Charleroi S.C. | Sports | 4.61× | ||
| 02 | SK Beveren | Sports | 4.05× | ||
| 03 | KV Mechelen | Sports | 4.01× | ||
| 04 | R.S.C. Anderlecht | Sports | 3.87× | ||
| 05 | K.R.C. Genk | Sports | 3.84× | ||
| 06 | Royal Antwerp F.C. | Sports | 3.83× | ||
| 07 | K.A.A. Gent | Sports | 3.79× | ||
| 08 | Challenger Pro League | Sports | 3.35× | ||
| 09 | Sporza | Sports | 3.17× | ||
| 10 | Cercle Brugge | Sports | 3.11× | ||
| 11 | Club Brugge KV | Sports | 3.06× | ||
| 12 | RTBF Sport | Sports | 2.79× | ||
| 13 | Het Nieuwsblad | News | 2.18× | ||
| 14 | Proximus | Technology & Electronics | 2.16× | ||
| 15 | Het Laatste Nieuws | News | 2.09× | ||
| 16 | FIFA World Cup | Sports | 2.06× | ||
| 17 | De Standaard | News | 1.82× | ||
| 18 | VRT MAX | Movies & TV | 1.79× | ||
| 19 | De Staandard | News | 1.76× | ||
| 20 | Colruyt (supermarket) | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.29× | |
| Pet Ownership | JOY | 1.02× | |
| Patriotism | CONSERVATISM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Travelling | THRILL | 0.77× | |
| Design Affinity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Standard Liège. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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