A data profile of the people who buy, follow and care about RTBF Sport in Belgium — modelled from more than twelve digital signal sources. RTBF Sport has an estimated audience of 1,979,679 people in Belgium.
The average RTBF Sport fan in Belgium is 40.3 years old, more male, and lives primarily in Liege.
The audience is concentrated in Liege, Hainaut, Province of Namur.
Top brand affinities include R. Charleroi S.C., FIFA World Cup, Standard Liège, with strongest over-indexing on R. Charleroi S.C. (5.28× the country average).
Demographically, the RTBF Sport audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical RTBF Sport fan in Belgium is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for R. Charleroi S.C..
The key figures that characterise the RTBF Sport profile in Belgium.
27.7% are female, 72.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 40.3 |
| Estimated audience size | 1,979,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 25% |
Where the RTBF Sport audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Province of Namur | ~200K | 2.40× | |
| 02 | Liege | ~400K | 2.29× | |
| 03 | Luxembourg | ~100K | 2.09× | |
| 04 | Hainaut | ~300K | 1.62× | |
| 05 | Walloon Brabant | ~70K | 1.42× | |
| 06 | Brussels | ~80K | 0.55× | |
| 07 | Flemish Brabant | ~50K | 0.28× | |
| 08 | Antwerp | ~40K | 0.18× | |
| 09 | West Flanders | ~20K | 0.10× | |
| 10 | Limburg | ~9K | 0.10× | |
| 11 | East Flanders | ~20K | 0.08× |
The strongest cross-interests of the RTBF Sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thibaut Courtois | Sports | 5.45× | ||
| 02 | R. Charleroi S.C. | Sports | 5.28× | ||
| 03 | Ligue 1 | Sports | 4.14× | ||
| 04 | Romelu Lukaku | Sports | 4.03× | ||
| 05 | Kevin De Bruyne | Sports | 3.91× | ||
| 06 | Vincent Kompany | Sports | 3.80× | ||
| 07 | Foot Mercato | Sports | 3.55× | ||
| 08 | FC Bayern Munich | Sports | 3.19× | ||
| 09 | Photovoltaics | Home & Garden | 3.15× | ||
| 10 | L'Équipe | Sports | 3.12× | ||
| 11 | Unibet | Games | 2.93× | ||
| 12 | Standard Liège | Sports | 2.79× | ||
| 13 | Bwin | Games | 2.76× | ||
| 14 | Convenience store | Food & Beverages | 2.61× | ||
| 15 | Sports club | Sports | 2.57× | ||
| 16 | R.S.C. Anderlecht | Sports | 2.49× | ||
| 17 | Royale Union Saint-Gilloise | Sports | 2.30× | ||
| 18 | FIFA World Cup | Sports | 2.24× | ||
| 19 | UEFA Champions League | Sports | 1.79× | ||
| 20 | Real Madrid C.F. | Sports | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.29× | |
| Spirituality | BALANCE | 1.23× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.55× | |
| Design Affinity | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× |
RTBF Sport has an estimated audience of 1,979,679 people in Belgium, concentrated in Liege and Hainaut.
27.7% of RTBF Sport fans are female, 72.3% are male, with an average age of 40.3 years.
RTBF Sport fans show strongest brand affinity for R. Charleroi S.C. (5.28×), FIFA World Cup (2.24×), and Standard Liège (2.79×) over the country average.
RTBF Sport fans in Belgium are most concentrated in Liege (reach ~400K), Hainaut (reach ~300K), and Province of Namur (reach ~200K). These three regions account for the largest share of the active audience.
Beyond RTBF Sport itself, the audience over-indexes on FIFA World Cup (2.24×), Standard Liège (2.79×), Bwin (2.76×), and Kevin De Bruyne (3.91×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for RTBF Sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.