A data profile of the people who buy, follow and care about K.A.A. Gent in Belgium — modelled from more than twelve digital signal sources. K.A.A. Gent has an estimated audience of 1,396,452 people in Belgium.
K.A.A. Gent has an estimated audience of 1,396,452 people in Belgium. 31.3% are female, 68.7% are male, average age 41.8. Top brand affinities: Club Brugge KV, Albert Heijn, Aldi, K.R.C. Genk, Het Nieuwsblad.
Top brand affinities include Club Brugge KV, Albert Heijn, Aldi, with strongest over-indexing on Club Brugge KV (4.35× the country average).
Demographically, the K.A.A. Gent audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical K.A.A. Gent fan in Belgium is more male, around 41.8 years old, with strong Travelling tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the K.A.A. Gent profile in Belgium.
31.3% are female, 68.7% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 41.8 |
| Estimated audience size | 1,396,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 16% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 32% |
of the worldwide K.A.A. Gent audience comes from Belgium.
| Country | Share |
|---|---|
| Belgium | 43.8% |
| Italy | 5.0% |
| Netherlands | 4.4% |
The strongest cross-interests of the K.A.A. Gent audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Antwerp F.C. | Sports | 5.36× | ||
| 02 | Voetbalprimeur | Sports | 5.36× | ||
| 03 | Kevin De Bruyne | Sports | 5.33× | ||
| 04 | Cercle Brugge K.S.V. | Sports | 4.91× | ||
| 05 | K.R.C. Genk | Sports | 4.49× | ||
| 06 | R.S.C. Anderlecht | Sports | 4.43× | ||
| 07 | Club Brugge KV | Sports | 4.35× | ||
| 08 | Manchester City F.C. | Sports | 3.98× | ||
| 09 | KV Mechelen | Sports | 3.97× | ||
| 10 | Cercle Brugge | Sports | 3.45× | ||
| 11 | Albert Heijn | Shopping | 2.92× | ||
| 12 | Mathieu Van der Poel | Sports | 2.80× | ||
| 13 | Sporza | Sports | 2.55× | ||
| 14 | Het Nieuwsblad | News | 2.35× | ||
| 15 | Aldi | Shopping | 2.25× | ||
| 16 | De Standaard | News | 2.15× | ||
| 17 | Het Laatste Nieuws | News | 2.09× | ||
| 18 | De Morgen | News | 2.09× | ||
| 19 | Wout Van Aert | Sports | 2.04× | ||
| 20 | De Staandard | News | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.99× | |
| Social Media Usage | JOY | 0.95× | |
| Design Affinity | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.42× | |
| Pet Ownership | JOY | 0.87× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for K.A.A. Gent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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