A data profile of the people who buy, follow and care about Mathieu Van der Poel in Belgium — modelled from more than twelve digital signal sources. Mathieu Van der Poel has an estimated audience of 1,691,957 people in Belgium.
The average Mathieu Van der Poel fan in Belgium is 45.0 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Eddy Merckx, strava, Shimano, with strongest over-indexing on Eddy Merckx (24.57× the country average).
Demographically, the Mathieu Van der Poel audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Sports Activity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Mathieu Van der Poel fan in Belgium is more male, around 45.0 years old, with strong Sports Activity tendencies and a notable affinity for Eddy Merckx.
The key figures that characterise the Mathieu Van der Poel profile in Belgium.
22.5% are female, 77.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 45.0 |
| Estimated audience size | 1,691,957 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 39% |
of the worldwide Mathieu Van der Poel audience comes from Belgium.
| Country | Share |
|---|---|
| Netherlands | 28.1% |
| Belgium | 26.6% |
| France | 17.8% |
Where the Mathieu Van der Poel audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~300K | 1.98× | |
| 02 | Limburg | ~100K | 1.81× | |
| 03 | West Flanders | ~300K | 1.76× | |
| 04 | East Flanders | ~300K | 1.72× | |
| 05 | Flemish Brabant | ~200K | 1.38× | |
| 06 | Brussels | ~60K | 0.52× | |
| 07 | Luxembourg | ~20K | 0.49× | |
| 08 | Walloon Brabant | ~20K | 0.44× | |
| 09 | Province of Namur | ~30K | 0.43× | |
| 10 | Hainaut | ~70K | 0.41× | |
| 11 | Liege | ~60K | 0.41× |
The strongest cross-interests of the Mathieu Van der Poel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UCI Cyclo-cross World Cup | Sports | 32.66× | ||
| 02 | Tour de Suisse | Sports | 26.76× | ||
| 03 | Eddy Merckx | Sports | 24.57× | ||
| 04 | Sep Vanmarcke | Sports | 22.66× | ||
| 05 | Tom Boonen | Sports | 20.50× | ||
| 06 | Paris–Roubaix | Sports | 20.11× | ||
| 07 | strava | Sports | 18.52× | ||
| 08 | Greg Van Avermaet | Sports | 16.04× | ||
| 09 | Shimano | Cars & Mobility | 12.25× | ||
| 10 | Liège–Bastogne–Liège | Sports | 11.96× | ||
| 11 | Tour of Flanders | Sports | 8.04× | ||
| 12 | Tour de France | Sports | 4.83× | ||
| 13 | Cyclo-cross | Sports | 4.28× | ||
| 14 | Max Verstappen | Sports | 3.77× | ||
| 15 | KV Mechelen | Sports | 3.39× | ||
| 16 | Royale Union Saint-Gilloise | Sports | 3.08× | ||
| 17 | K.A.A. Gent | Sports | 2.80× | ||
| 18 | FIFA World Cup | Sports | 2.51× | ||
| 19 | Club Brugge KV | Sports | 2.39× | ||
| 20 | Netherlands | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.19× | |
| Travelling | THRILL | 1.15× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.69× | |
| Extroversion | THRILL | 0.72× |
Mathieu Van der Poel has an estimated audience of 1,691,957 people in Belgium, concentrated in Antwerp and East Flanders.
22.5% of Mathieu Van der Poel fans are female, 77.5% are male, with an average age of 45.0 years.
Mathieu Van der Poel fans show strongest brand affinity for Eddy Merckx (24.57×), strava (18.52×), and Shimano (12.25×) over the country average.
Mathieu Van der Poel fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and West Flanders (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mathieu Van der Poel itself, the audience over-indexes on strava (18.52×), Shimano (12.25×), UCI Cyclo-cross World Cup (32.66×), and Tom Boonen (20.5×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mathieu Van der Poel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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