A data profile of the people who buy, follow and care about Mathieu Van der Poel in Netherlands — modelled from more than twelve digital signal sources. Mathieu Van der Poel has an estimated audience of 1,785,708 people in Netherlands.
The average Mathieu Van der Poel fan in Netherlands is 39.5 years old, more male, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Bicycle helmet, Paris–Roubaix, Maxi-Cosi, with strongest over-indexing on Bicycle helmet (47.71× the country average).
Demographically, the Mathieu Van der Poel audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Mathieu Van der Poel fan in Netherlands is more male, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Mathieu Van der Poel profile in Netherlands.
26.2% are female, 73.8% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 39.5 |
| Estimated audience size | 1,785,708 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Mathieu Van der Poel audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 28.1% |
| Belgium | 26.6% |
| France | 17.8% |
Where the Mathieu Van der Poel audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~500K | 1.74× | |
| 02 | Limburg | ~200K | 1.65× | |
| 03 | Gelderland | ~300K | 1.21× | |
| 04 | Drenthe | ~50K | 0.97× | |
| 05 | Overijssel | ~100K | 0.92× | |
| 06 | Friesland | ~60K | 0.84× | |
| 07 | Zuid-Holland | ~300K | 0.81× | |
| 08 | North Holland | ~200K | 0.71× | |
| 09 | Groningen | ~40K | 0.71× | |
| 10 | Flevoland | ~30K | 0.51× |
The strongest cross-interests of the Mathieu Van der Poel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris–Roubaix | Sports | 72.50× | ||
| 02 | Bicycle helmet | Cars & Mobility | 47.71× | ||
| 03 | Assos | Sports | 40.31× | ||
| 04 | Liège–Bastogne–Liège | Sports | 33.63× | ||
| 05 | Peter Sagan | Sports | 27.65× | ||
| 06 | Abus | Home & Garden | 24.35× | ||
| 07 | Neil Diamond | Music & Radio | 20.00× | ||
| 08 | Maxi-Cosi | Kids & Family | 19.03× | ||
| 09 | Peloton | Sports | 17.26× | ||
| 10 | BMX | Sports | 15.33× | ||
| 11 | Valentine's Day | Kids & Family | 11.79× | ||
| 12 | strava | Sports | 10.49× | ||
| 13 | Cyclo-cross | Sports | 10.00× | ||
| 14 | Voetbalprimeur | Sports | 1.92× | ||
| 15 | voetbalzone | Sports | 1.87× | ||
| 16 | AliExpress | Shopping | 1.86× | ||
| 17 | Rock music | Music & Radio | 1.70× | ||
| 18 | Lidl | Shopping | 1.69× | ||
| 19 | Max Verstappen | Sports | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.57× | |
| Travelling | THRILL | 1.34× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Pet Ownership | JOY | 0.88× | |
| Extroversion | THRILL | 0.90× |
Mathieu Van der Poel has an estimated audience of 1,785,708 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
26.2% of Mathieu Van der Poel fans are female, 73.8% are male, with an average age of 39.5 years.
Mathieu Van der Poel fans show strongest brand affinity for Bicycle helmet (47.71×), Paris–Roubaix (72.5×), and Maxi-Cosi (19.03×) over the country average.
Mathieu Van der Poel fans in Netherlands are most concentrated in North Brabant (reach ~500K), Zuid-Holland (reach ~300K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mathieu Van der Poel itself, the audience over-indexes on Paris–Roubaix (72.5×), Maxi-Cosi (19.03×), Neil Diamond (20.0×), and BMX (15.33×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mathieu Van der Poel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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