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This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Netherlands who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Netherlands. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Netherlands, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Netherlands. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMax Verstappen | 12M | 22.4% | 43.5 | 38.5% | Motorsport |
| 2 | JJutta Leerdam | 8.8M | 37.5% | 43.6 | 54.9% | Winter sports |
| 3 | TTotò | 6.2M | 18.6% | 27.6 | 33.5% | Comedian |
| 4 | MMarco Borsato | 3.7M | 88.2% | 44.2 | 69.4% | Pop |
| 5 | JJohan Derksen | 2.9M | 98.9% | 45.6 | 31.5% | Soccer |
| 6 | LLando Norris | 2.4M | 8.4% | 41.5 | 32.1% | Motorsport |
| 7 | FFemke Kok | 2.3M | 67.4% | 43.6 | 54.9% | Winter sports |
| 8 | MMichael Jackson | 2.3M | 1.8% | 44.6 | 57.3% | Pop |
| 9 | GGeorge Russell | 2.2M | 14.7% | 43.5 | 36.2% | Motorsport |
| 10 | SSydney Sweeney | 2.1M | 1.3% | 40.4 | 55.5% | Actor Actress or TV Star |
| 11 | IIsabel Van Gelder | 2M | 29.0% | 38.9 | 55.3% | Singer-songwriter |
| 12 | OOscar Piastri | 2M | 11.4% | 40.2 | 31.4% | Motorsport |
| 13 | MMathieu Van der Poel | 1.8M | 28.1% | 39.5 | 26.2% | Cycling |
| 14 | JJan Smit (singer) | 1.6M | 81.7% | 47.1 | 68.3% | Schlager |
| 15 | BBankzitters | 1.5M | 87.0% | 37.2 | 51.2% | |
| 16 | WWout Weghorst | 1.5M | 57.4% | 41.6 | 43.6% | Soccer |
| 17 | RRonald Koeman | 1.4M | 81.0% | 36.3 | 17.1% | Soccer |
| 18 | KKjeld Nuis | 1.4M | 92.4% | 42.3 | 55.6% | Ice skating |
| 19 | AAna de Armas | 1.3M | 1.8% | 44.9 | 0.0% | Actor Actress or TV Star |
| 20 | FFamke Janssen | 1.2M | 13.9% | 44.4 | 50.4% | Fashion model |
| 21 | RRoxy Dekker | 1.2M | 78.7% | 44.1 | 70.2% | Singer-songwriter |
| 22 | RRico Verhoeven | 1.1M | 74.2% | 34.7 | 40.3% | Rugby |
| 23 | TToto Wolff | 1.1M | 14.9% | 41.1 | 34.5% | Motorsport |
| 24 | MMichael van Gerwen | 1.1M | 39.1% | 40.0 | 24.1% | Darts |
| 25 | RRobin van Persie | 1.1M | 33.6% | 35.9 | 41.2% | Soccer |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular persons compiled?
Rascasse aggregates anonymized search-behavior signals across Netherlands and ranks each person by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest person in Netherlands?
Max Verstappen currently leads with an estimated audience of 12M people in Netherlands.