Rascasse Audience Intelligence

George Russell Audience in Netherlands

A data profile of the people who buy, follow and care about George Russell in Netherlands — modelled from more than twelve digital signal sources. George Russell has an estimated audience of 2,185,626 people in Netherlands.

The average George Russell fan in Netherlands is 43.5 years old, more male, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Brabant, Gelderland.

Top brand affinities include Charles Leclerc, McLaren, Fernando Alonso, with strongest over-indexing on Charles Leclerc (20.69× the country average).

Demographically, the George Russell audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical George Russell fan in Netherlands is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Charles Leclerc.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the George Russell profile in Netherlands.

Audience size
2.2M
in Netherlands
Gender
36.2%
63.8% male
Age
43.5
average years
Country rank
#476
Person in Netherlands
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Russell fans

36.2% are female, 63.8% are male, average age 43.5.

Fig. 02

Gender split

36.2%
Female
63.8%
Male
Demographic split for George Russell audience in Netherlands
MetricValue
Female36.2%
Male63.8%
Average age43.5
Estimated audience size2,185,626
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the George Russell audience in Netherlands
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

14.7%

of the worldwide George Russell audience comes from Netherlands.

Worldwide audience distribution share by country for George Russell
CountryShare
Netherlands14.7%
United States10.7%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Russell audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

George Russell fans by region: top regions in Netherlands
#RegionReachAffinity×
01Limburg~200K1.51×
02Gelderland~300K1.21×
03Drenthe~80K1.11×
04North Brabant~400K1.06×
05Overijssel~200K1.04×
06Friesland~70K0.89×
07Zuid-Holland~400K0.84×
08Groningen~60K0.82×
09Flevoland~50K0.78×
10North Holland~300K0.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Russell audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Russell audience
#·InterestCategoryAffinity×
01Singapore Grand PrixSports28.29×
02Monaco Grand PrixSports26.90×
03David CoulthardSports26.21×
04Pierre GaslySports23.73×
05Nico RosbergSports21.85×
06Charles LeclercSports20.69×
07Ayrton SennaSports19.55×
08Sergio PérezSports17.67×
09Daniel RicciardoSports17.21×
10Valtteri BottasSports17.12×
11Fernando AlonsoSports16.61×
12McLarenCars & Mobility12.71×
13Scuderia FerrariSports12.53×
14Valentine's DayKids & Family10.47×
15Michael SchumacherSports9.47×
16Love & SexKids & Family7.72×
17Red Bull RacingSports4.17×
18MSNNews3.89×
19Max VerstappenSports3.23×
20Formula OneSports1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Russell audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by George Russell audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
PatriotismCONSERVATISM1.32×
Luxury OrientationPREMIUM1.21×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by George Russell audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
CreativityOPEN0.69×
Community OrientationOPEN0.74×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does George Russell have in Netherlands?

George Russell has an estimated audience of 2,185,626 people in Netherlands, concentrated in Zuid-Holland and North Brabant.

02

What is the gender split and age of George Russell fans?

36.2% of George Russell fans are female, 63.8% are male, with an average age of 43.5 years.

03

Which brands do George Russell fans like most?

George Russell fans show strongest brand affinity for Charles Leclerc (20.69×), McLaren (12.71×), and Fernando Alonso (16.61×) over the country average.

04

Where do George Russell fans live in Netherlands?

George Russell fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Brabant (reach ~400K), and Gelderland (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do George Russell fans also like?

Beyond George Russell itself, the audience over-indexes on McLaren (12.71×), Fernando Alonso (16.61×), Max Verstappen (3.23×), and Scuderia Ferrari (12.53×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for George Russell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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